Marketing


Market Growth: Ensuring the Commercial Critical Mass of Businesses

Having the necessary critical mass to influence the market is necessary to build structural growth. Commercial critical mass uses the fundamentals of social critical mass to build concrete commercial actions that allow influencing the market.

Commercial Critical MassSocial critical mass applied to marketing is the integration of:

  • Superior aesthetics, which implies satisfying the manifest and latent needs of the potential customers.
  • Superior influence which allows stimulating the buying process
  • Superior credibility which implies that the superior value propositions are sustained by an adequate authoritative context.

The commercial critical mass building integrates:

  • Installing superior product/service attributes that are perceived as attractive by the market.
  • Building product/service brand attributes to differentiate the value propositions and influence potential buyers..
  • Building institutional brand attributes that sustain the credibility of the product brand attributes.

The use of critical masses requires a segmented approach that has to consider the functional, psychological, conceptual and lifestyle segmentations to ensure the functionality of the critical mass. These segmentations need to be transformed into profiles in order to be used by everyone.

Having a critical mass to influence buyers is a basic condition to be considered as the first choice in the mind of the potential buyer. To build commercial critical masses it is needed that the responsible person feels that s/he has a critical mass in the environment.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.org/conceptual-thinking/wp-content/uploads/2015/03/turi.pdf


Presentation of the Adaptive Project Management Technology

This Seminar provides the guiding idea to design and manage adaptive projects. The Unicist Project Management (UPM) was designed to manage adaptive projects in which the dynamic interaction with the environment requires managing feedbacks that change a project significantly.

This is the case, among others, of business processes, commercial processes, research processes and organizational processes.

These projects need to behave simultaneously as systemic projects, producing what depends on them, and as adaptive processes, in order to interact with the environment.

The unicist architecture of adaptive project management can be defined by the use of a business objects based execution that is driven by a solution approach.

The development of adaptive project planning includes the use of plans A, B, C and D to manage the adaptive project.

Adaptive Planning to Manage Adaptive Projects

Plan A

Plan A is the basic plan that follows the ontogenetic map of the solution of a project. It is the most participative project planning and management because it is based on the influence the manager exerts on the project.

Plan B

Plan B is a superior plan that includes plan A plus an entropy inhibiting object for the resistance. It is based on inhibiting the entropy by using expertise driven objects and the management of the peopleware of the project.

Plan C

Plan C is a superior plan that includes plan B plus a catalyzing object to accelerate the change. It is based on the use of a technology that allows establishing a superior, although less participative solution for the project.

Plan D

Plan D is a plan to abort the project if the possibilities of success are not given. It includes the development of a succedaneous solution.

Access more information at:
http://www.unicist.org/repo/#Clinics

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
http://www.unicist.org/repo/#Unicist


What is the Unicist Approach to B2C Market R&D Labs?

The discovery of the unicist ontogenetic intelligence of nature allowed defining the triadic structure and the complementation and supplementation laws that underlie any entity.

These discoveries established the groundings to develop the unicist double dialectical logic that underlies all systems in nature.

The use of the double dialectical logic made the emulation of the organization of nature possible, developing objects to install into human adaptive systems to make them faster, safer and reliable. 

The Unicist B2C Market R&D Labs are based on (*):

1) Defining and managing the different segments of clients in order to allow developing a commercial community using the triadic segmentation integrating the functional, psychological and conceptual segmentation.

2) Defining functional clusters using the triadic structure of the functional segmentation to build internal and external product/service synergy.

3) Using the triadic structure to define clusters based on the type of relationships established in order to use semantic objects.

4) Using the triadic conceptual segmentation to expand the boundaries of the market segments to grow.

5) Using the triadic anthropological lifestyle segmentation to establish the possibilities to expand markets.

6) Using the triadic structure of commercial objects, semantic objects and semiotic signs to develop an object driven marketing process.

7) Using the triadic structure of brand power to build external synergies to establish commercial alliances.

8) The use of adaptive customer relationship management (unicit adaptive CRM).

9) The development of destructive tests, non destructive tests and market pilot tests.

10) The development of a unicist scorecard to monitor the metrics of the processes.

(*) A condition to manage the unicist approach is to go beyond the use of dualistic logic and use the double dialectical logic in order to be able to emulate dynamic processes in mind. It implies leaving behind the use of the disjunction “or” substituting it by the use of the functional conjunction “and”.

You can access the book on “Introduction to Ethical Intelligence in Business” by Diana Belohlavek at: http://www.unicist.org/deb_ieib.php

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.
http://www.unicist.org


Launching of the Object Driven Approach In-company Seminar

This seminar gives access to the guiding idea of the Unicist Object Driven Marketing approach. The object driven marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes. These objects produce basically three noticeable effects:

  1. They allow having the necessary critical mass to trigger the buying process.
  2. They accelerate the marketing process shortening the time between the marketing stimuli and the buying action.
  3. Saving energy in the marketing process which makes it more efficient.

The object driven marketing process depends on the product or service, the market segments, and the lifestyle of the environment. The core of marketing actions is that they have the necessary critical mass to trigger a buying action.

Object driven marketing works basically using three types of business objects:

  1. Drivers, to guide the business process and ensure the existence of critical mass.
  2. Entropy inhibitors, to sustain the focus during the buying process and the fidelity of the buyers.
  3. Catalysts, to accelerate the buying process.

This technology manages the algorithms of the buying process that corresponds to the category of product/service and includes the business objects in the process in order to ensure the results.

Access more information at:
http://www.academic.unicist.org/seminar-unicist-object-driven-marketing.php

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org


Unicist Confrontation Strategies to Expand Market Share

The e-book on Unicist Market Confrontation by Peter Belohlavek has been presented and will be integrated in the Unicist Strategic Marketing Search Engine.

This Confrontation Strategy is one of the tools that have to be managed by the members of the Unicist Confederation in order to be able to compete in the global market.

“If we desire to avoid insult, we must be able to repel it; if we desire to secure peace, one of the most powerful instruments of our rising prosperity, it must be known, that we are at all times ready for War.”

George Washington


“Hard training, easy combat; easy training, hard combat”

Alexander Suvorov

You are welcome!

Access a Free Trial of the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Unicist Market Laboratory and Alliance with Heracles

A Unicist Market Lab has been implemented to expand the distribution of Heracles in the Hispanic market.

The Market Lab includes the development of business catalysts to accelerate the market expansion.

These catalysts have been implemented and the expansion is ongoing. The objective is to triple the sales within one year.

On the other hand a Unicist Corporate University has been implemented to provide Unicist Strategic Diagnostics Programs for board members of large sports institutions.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist Standard: New Concept for Equaphon

As part of the Unicist Market Laboratory with Equaphon a new concept has been launched to sustain all the products and services provided by the company.

“Perfection Warranty” is not an over-promise of the Company but the materialization of what they do. It has been designed as a “Meta-catalyst” for their growth program.

This concept implies an extreme “Client Orientation”, following the Unicist Standard included in the “Client Centered Management”, and a reliable Quality Assurance process to make the promise of “Perfection”, real.

It has been implemented because the company is developing a significant business expansion in different countries of South America.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Nokia: Mastering the Paradox of Communication Devices

Mobile communication devices changed the world. Nokia can be considered a benchmark to learn how to satisfy customers and at the same time avoid changing habits in order to ensure the expansion of the markets.

The paradox of communication devices is that they represent a solution for those who need the device to communicate with the rest of the world and for those who live in solitude and use the communication device to avoid feeling lonely.

If you have not watched the video on the presentation of Nokia, we recommend watching it from here:
http://www.youtube.com/watch?v=ySoUGLCYnJc

If you observe a yacht-port you will see that most of the boats are rarely used by their owners.

There is no doubt that most of them would have a better financial solution if they rented a yacht when they want to navigate instead of owning one. But the yacht represents their freedom fantasy. That is what they bought and have.

The same thing happens with the mobile communication devices that allow accessing whatever you imagine and dialoguing with whoever you want, even though the majority uses them to “monologue” with their acquaintances. But the multiple alternatives they offer provide an almost endless scope of communication possibilities.

Nokia is a world leader in mobile communication devices having demonstrated how to access the micro-segments of the communication market in a way that can be emulated.

The question is understanding one’s market without making value judgments of what should or could be done with a product, just following the real actions and fantasies of the consumer in a value adding way. Providing possibilities is as important as providing functionalities.

If you go deeper into the product development of Nokia and the Unicist micro-segmentation model you will be able to profit from their experience.

Access the unicist standard contained in the Unicist Standard Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Benchmarking Nokia – Global Product Design to Grow

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Free download Unicist 5-click Strategy with Open Source

We are presenting  the 5-click strategy system which is an application of the BEES – Blue Eagle X-pert System – to manage bonds in the B2B market. It includes the Open Source Program. This is a complementary tool to a traditional CRM. It is a system designed with an intelligence level analogous to common sense, which means it has a rigid, mechanical approach that uses previously tested cause-effect relations.

Access it at: http://www.unicist.net/#sf

The system works through your cell phone using Internet. The network of concepts used by the BEES is integrated by 55 concepts that are part of the input and 22 that are the output together with their sub-concepts. The 5-click strategy uses the output of this system but does not use the whole system.

These concepts are related by logical laws of interrelation and evolution that determine the logic of the system.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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