The 4th Industrial Revolution (4IR) empowers the adaptiveness of business processes and their customer orientation. Paradoxically, the crisis triggered by coronavirus also requires having a high level of adaptiveness to ensure the functionality of businesses in the short and long term.
The fact that concepts drive human actions and define the root-causes of things drove to the development of Unicist Conceptual Management that materializes the unicist approach to businesses.
This development drove management towards a superior level of possibilities.
Business management in the XXI Century requires, besides the functional leadership skills, managing the concepts of a business and the concepts of the restricted and wide contexts to be able to expand the business and ensure its permanence.
The mindset of an individual defines the mental structure s/he uses to deal with reality.
When we say that an individual cannot apprehend the innovation of the 4th Industrial Revolution, we mean that the individual cannot fully understand its concept, its functionality and its applicability unless s/he expands the boundaries of her/his mindset. This implies that the concept innovation refers basically to a specific person in a specific environment.