Marketing

We invite you to toast tomorrow at 5:00 pm Houston time

March 29, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Strategy / growth / Market Lab / Marketing / The Unicist Corporate University / The Weston Group / Unicist / Unicist Evolutionary Approach / Unicist Standard by Diana Belohlavek

Tomorrow, March 30, 2010, the official inauguration of the Weston Group’s Unicist Corporate University will take place at 5:00 pm Houston time.

This Corporate University is part of a Market Lab to catalyze the expansion of the Weston Group from being a leader in the Houston area Market to become a leading company in the US Market. The expansion implies tripling the revenue of the Weston Group.

This is a paradigmatic case because it is the first case in the Era of the Alliances of The Unicist Research Institute.

Therefore:

1) We invite you to join us in this global toast, no matter where you are. At 5:00 pm Houston time, just a cup of champagne to honor the Weston Group.

2) We recommend you seeing a business catalyst at work at: http://ucuweston.org/wordpress/

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management & Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Internet as a Catalyst for B2B Companies

March 27, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Management / Business Strategy / Diego Belohlavek / Internet / Market Segmentation / Marketing / Unicist / Unicist Evolutionary Approach / Unicist Strategy / Unicist Theory of Evolution by Diego Belohlavek

Internet is a natural tool to sustain the building of growth for B2B Companies allowing going beyond the boundaries of the present markets.

The Internet Module of the Blue Eagle X-pert System provides the necessary information for conceptual design evaluating the integration of the Functionality, the Aesthetics, the Semiotics and the Language of the Internet communication.

Specifically, Internet can be used as a catalyst for the growth of businesses. This requires the use of Websites with Blogs in order to integrate the communication of the Websites to empower the attributes of the brand and the Blogs to sustain the leadership of the Company.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek

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Unicist Microsegmentation: Alliances with Corporations

March 22, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Strategy / Market Segmentation / Market Strategy / Marketing / Microsegmentation / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / Unicist Theory of Evolution by Unicist Confederation

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at: http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

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Unicist Market Labs: Partnering with Family Businesses

March 22, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Strategy / Change management / Marketing / Technical-analytical analysis / Unicist Evolutionary Approach / Unicist Microsegmentation / Unicist Standard / Unicist Strategy / Unicist Theory of Evolution by Unicist Confederation

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at: https://www.unicist.org/conceptual-thinking/wp-content/uploads/2010/03/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

If you would like to receive monthly information on this blog, please register here.

Unicist Microsegmentation for maximal strategies and growth

March 21, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Management / Business Strategy / Market Segmentation / Marketing / Microsegmentation / Peter Belohlavek / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy by Unicist Confederation

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.

The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.

The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.

Free access to the discovery of the Unicist Ontology of Market Segmentation: http://www.unicist.org/d_ms.php

The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.

Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation makes this possible.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

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Unicist Growth Programs for Family and Start-up Businesses

March 16, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business growth / business scenario / Business Strategy / Continuous improvement / Marketing / Peter Belohlavek / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / Unicist Theory of Evolution by Unicist Confederation

The Partnering Program is a business agreement between a Company and the Unicist Confederation to develop growth in a specific market.

The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback

These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.

This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.

Learn more at: http://www.unicist.net/gp.shtml

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

If you would like to receive monthly information on this blog, please register here.

The Unicist Standard needs to be a Rolls-Royce

March 15, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Strategy / Diana Belohlavek / Fundamental analysis / Marketing / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy / Unicist Theory of Evolution by Unicist Confederation

Benchmarking Rolls-Royce is necessary for all those products or activities that are considered prestigious by the community and that need to sustain their seeking for perfection to achieve their credibility in the market.

In the following lines you can find the answers to the questions posed in this previous post: http://www.unicist.net/partners-news/benchmarking-is-the-unicist-standard-a-rolls-royce/

A Rolls-Royce is an extremely prestigious car because it has extreme functionality, quality, added value and reliability.

The integration of these four extreme characteristics makes its positioning as a prestigious car possible.

The purpose of a “Rolls-Royce” is to satisfy the feeling of having achieved perfection. Perfection is considered as something that satisfies 100% the expectancy of the buyer. This means that a “Rolls-Royce” satisfies the needs of the buyer considered as an individual, as part of a group and within her/his social environment.

Every activity or product that requires perfection, in the above described sense, needs to position as a “Rolls-Royce”. This can be frequently seen in medicine, in politics, in strategy, and in all those fields where the value added is extreme and extreme reliability is expected.

The extreme functionality mentioned above has two aspects. It has to be extremely functional as a device but also extremely functional in its operation. This implies that no one can expect a superior functionality in the market.

The need for extreme quality implies extreme quality assurance and extreme control. Thus reliability and extreme added value are sustained.

Therefore the process of Rolls-Royce building includes an extremely strict concept, its update in the field of scientific possibilities, the management of all the techniques necessary to achieve perfection and last, but not least, the necessary art to make the perfection perceivable by the community.

Rolls-Royce building and positioning is not a question of choice. It is a question of beliefs. But it needs to be said that this does not guarantee success in business.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

If you would like to receive monthly information on this blog, please register here.

Unicist Object Driven Image Building: The Unicist Standard

February 25, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Strategy / Change management / Diana Belohlavek / Fundamental analysis / image management / Marketing / Unicist Evolutionary Approach / Unicist Standard / Unicist Strategy by Unicist Confederation

Image is the natural catalyst for marketing actions. As a catalyst there is no possibility to be neutral. The image of a company either catalyzes commercial actions or inhibits them. Therefore, image building is a core aspect for business growth, to ensure image working as a catalyst and not as an inhibitor.

When image works as a catalyst it produces the “inclined plane” effect for the business.

Companies need to rebuild their image if they want to grow beyond the existing boundaries of their market segments.

To rebuild the image of a company it is needed to create additional credibility which means being able to make others perceive that it can “make things possible” that were not possible before and then it becomes necessary to prove that this is true.

“Believe to see, or see to believe?” has a true and a fallacious response. The fallacious response is that some people say they need to see to believe. The true response is that first you have to believe in the possibility of something existing before you are able to see it.

If you belong to the segments of the skeptics you cannot accept this. If you believe it and now want to prove it, just experience it.

A benchmark: The object driven image of The Unicist Research Institute

The image of TURI is sustained by 4 structured objects:

1) The Unicist Standard
(unicist business objects / unicist object driven technologies)

2) Real diagnoses, prognoses, strategies and business organization

3) The Major Research Organization in the World in its Specialty
(Based on its basic and applicative discoveries)

4) Unicist Business Search Engine
(more than 3,000 researches included)

These objects sustain the image of The Unicist Research Institute. They need to exist and be perceived by the segment (DOERS) in order to work.

Image building requires defining the objects that are necessary to run the business and then making them exist and believable. Subjects manage the process while objects ensure the minimum strategy of image building.

As you can perceive in the description of TURI’s objects, this is just an application of the Unicist Standard for image building.

By using objects you will be emulating the nature in business management and, by using them in your image building process, you will be making true the saying:

The Best business in the World is climbing a mountain…
Throwing a stone…
Making the stone produce an avalanche…
Making the avalanche produce a dam…
Getting the price of the dam…
And having the cost of a stone…

Access the complete information on Credibility Building at the Unicist Business Search Engine:
http://www.unicist.net/ubse.shtml

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

If you would like to receive monthly information on this blog, please register here.

Learning from Steve Jobs: Apple’s fundamentals

February 11, 2010 in The Unicist Research Institute / Unicist Cobots tagged Business Management / Business Strategy / Diego Belohlavek / Fundamental analysis / Marketing / Unicist Evolutionary Approach / Unicist Standard by Unicist Confederation

Listening to the lecture of Steve Jobs you will access the information you need to understand the core fundamental of Apple’s success.

Access the lecture at:
http://www.youtube.com/watch?v=UF8uR6Z6KLc

Next week you will find the answer on this blog. It is included in the unicist standard contained in the Unicist Business Search Engine.

Suggestion: Reflect on it. The answer is between the lines.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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The Unicist Standard in Market Segmentation

February 9, 2010 in The Unicist Research Institute / Unicist Cobots tagged Buying process / Consumers behavior / Market Segmentation / Marketing / Peter Belohlavek / Unicist Evolutionary Approach / Unicist Object driven Technologies / Unicist Standard by Unicist Confederation

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

The unicist market segmentation includes: