Microsegmentation


Unicist Microsegmentation: Alliances with Corporations

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at: http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Microsegmentation for maximal strategies and growth

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.

The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.

The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.

Free access to the discovery of the Unicist Ontology of Market Segmentation: http://www.unicist.org/d_ms.php

The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.

Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation  makes this possible.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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