Market Segmentation


What is the Unicist Approach to B2C Market R&D Labs?

The discovery of the unicist ontogenetic intelligence of nature allowed defining the triadic structure and the complementation and supplementation laws that underlie any entity.

These discoveries established the groundings to develop the unicist double dialectical logic that underlies all systems in nature.

The use of the double dialectical logic made the emulation of the organization of nature possible, developing objects to install into human adaptive systems to make them faster, safer and reliable. 

The Unicist B2C Market R&D Labs are based on (*):

1) Defining and managing the different segments of clients in order to allow developing a commercial community using the triadic segmentation integrating the functional, psychological and conceptual segmentation.

2) Defining functional clusters using the triadic structure of the functional segmentation to build internal and external product/service synergy.

3) Using the triadic structure to define clusters based on the type of relationships established in order to use semantic objects.

4) Using the triadic conceptual segmentation to expand the boundaries of the market segments to grow.

5) Using the triadic anthropological lifestyle segmentation to establish the possibilities to expand markets.

6) Using the triadic structure of commercial objects, semantic objects and semiotic signs to develop an object driven marketing process.

7) Using the triadic structure of brand power to build external synergies to establish commercial alliances.

8) The use of adaptive customer relationship management (unicit adaptive CRM).

9) The development of destructive tests, non destructive tests and market pilot tests.

10) The development of a unicist scorecard to monitor the metrics of the processes.

(*) A condition to manage the unicist approach is to go beyond the use of dualistic logic and use the double dialectical logic in order to be able to emulate dynamic processes in mind. It implies leaving behind the use of the disjunction “or” substituting it by the use of the functional conjunction “and”.

You can access the book on “Introduction to Ethical Intelligence in Business” by Diana Belohlavek at: http://www.unicist.org/deb_ieib.php

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.
http://www.unicist.org


Launching of the Object Driven Approach In-company Seminar

This seminar gives access to the guiding idea of the Unicist Object Driven Marketing approach. The object driven marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes. These objects produce basically three noticeable effects:

  1. They allow having the necessary critical mass to trigger the buying process.
  2. They accelerate the marketing process shortening the time between the marketing stimuli and the buying action.
  3. Saving energy in the marketing process which makes it more efficient.

The object driven marketing process depends on the product or service, the market segments, and the lifestyle of the environment. The core of marketing actions is that they have the necessary critical mass to trigger a buying action.

Object driven marketing works basically using three types of business objects:

  1. Drivers, to guide the business process and ensure the existence of critical mass.
  2. Entropy inhibitors, to sustain the focus during the buying process and the fidelity of the buyers.
  3. Catalysts, to accelerate the buying process.

This technology manages the algorithms of the buying process that corresponds to the category of product/service and includes the business objects in the process in order to ensure the results.

Access more information at:
http://www.academic.unicist.org/seminar-unicist-object-driven-marketing.php

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.
http://www.unicist.org


Unicist Confrontation Strategies to Expand Market Share

The e-book on Unicist Market Confrontation by Peter Belohlavek has been presented and will be integrated in the Unicist Strategic Marketing Search Engine.

This Confrontation Strategy is one of the tools that have to be managed by the members of the Unicist Confederation in order to be able to compete in the global market.

“If we desire to avoid insult, we must be able to repel it; if we desire to secure peace, one of the most powerful instruments of our rising prosperity, it must be known, that we are at all times ready for War.”

George Washington


“Hard training, easy combat; easy training, hard combat”

Alexander Suvorov

You are welcome!

Access a Free Trial of the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Unicist Market Laboratory and Alliance with Heracles

A Unicist Market Lab has been implemented to expand the distribution of Heracles in the Hispanic market.

The Market Lab includes the development of business catalysts to accelerate the market expansion.

These catalysts have been implemented and the expansion is ongoing. The objective is to triple the sales within one year.

On the other hand a Unicist Corporate University has been implemented to provide Unicist Strategic Diagnostics Programs for board members of large sports institutions.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist Standard: New Concept for Equaphon

As part of the Unicist Market Laboratory with Equaphon a new concept has been launched to sustain all the products and services provided by the company.

“Perfection Warranty” is not an over-promise of the Company but the materialization of what they do. It has been designed as a “Meta-catalyst” for their growth program.

This concept implies an extreme “Client Orientation”, following the Unicist Standard included in the “Client Centered Management”, and a reliable Quality Assurance process to make the promise of “Perfection”, real.

It has been implemented because the company is developing a significant business expansion in different countries of South America.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Nokia: Mastering the Paradox of Communication Devices

Mobile communication devices changed the world. Nokia can be considered a benchmark to learn how to satisfy customers and at the same time avoid changing habits in order to ensure the expansion of the markets.

The paradox of communication devices is that they represent a solution for those who need the device to communicate with the rest of the world and for those who live in solitude and use the communication device to avoid feeling lonely.

If you have not watched the video on the presentation of Nokia, we recommend watching it from here:
http://www.youtube.com/watch?v=ySoUGLCYnJc

If you observe a yacht-port you will see that most of the boats are rarely used by their owners.

There is no doubt that most of them would have a better financial solution if they rented a yacht when they want to navigate instead of owning one. But the yacht represents their freedom fantasy. That is what they bought and have.

The same thing happens with the mobile communication devices that allow accessing whatever you imagine and dialoguing with whoever you want, even though the majority uses them to “monologue” with their acquaintances. But the multiple alternatives they offer provide an almost endless scope of communication possibilities.

Nokia is a world leader in mobile communication devices having demonstrated how to access the micro-segments of the communication market in a way that can be emulated.

The question is understanding one’s market without making value judgments of what should or could be done with a product, just following the real actions and fantasies of the consumer in a value adding way. Providing possibilities is as important as providing functionalities.

If you go deeper into the product development of Nokia and the Unicist micro-segmentation model you will be able to profit from their experience.

Access the unicist standard contained in the Unicist Standard Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Internet as a Catalyst for B2B Companies

Internet is a natural tool to sustain the building of growth for B2B Companies allowing going beyond the boundaries of the present markets.

The Internet Module of the Blue Eagle X-pert System provides the necessary information for conceptual design evaluating the integration of the Functionality, the Aesthetics, the Semiotics and the Language of the Internet communication.

Specifically, Internet can be used as a catalyst for the growth of businesses. This requires the use of Websites with Blogs in order to integrate the communication of the Websites to empower the attributes of the brand and the Blogs to sustain the leadership of the Company.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Microsegmentation: Alliances with Corporations

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at: http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Microsegmentation for maximal strategies and growth

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.

The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.

The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.

Free access to the discovery of the Unicist Ontology of Market Segmentation: http://www.unicist.org/d_ms.php

The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.

Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation  makes this possible.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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The Unicist Standard in Market Segmentation

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

-Conceptual Segmentation

-Functional Segmentation

-Psychological Segmentation

-Lifestyle Segmentation

Access this book at:

http://www.unicist.com/catalogue/introduction-unicist-market-segmentation-p-38.html

The content of this book is included in the Unicist Business Search Engine.

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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