Unicist Functionalist Approach

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Unicist Functionalist Approach

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The Unicist Standard in Market Segmentation

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

-Conceptual Segmentation

-Functional Segmentation

-Psychological Segmentation

-Lifestyle Segmentation

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Creative Commons