The Unicist Standard in Market Segmentation


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Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

-Conceptual Segmentation

-Functional Segmentation

-Psychological Segmentation

-Lifestyle Segmentation

Access this book at:

http://www.unicist.com/catalogue/introduction-unicist-market-segmentation-p-38.html

The content of this book is included in the Unicist Business Search Engine.

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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