It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.
The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.
The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.
Free access to the discovery of the Unicist Ontology of Market Segmentation: http://www.unicist.org/d_ms.php
The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.
Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation makes this possible.
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