business scenario

Unicist Growth Programs for Family and Start-up Businesses

The Partnering Program is a business agreement between a Company and the Unicist Confederation to develop growth in a specific market.

The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback

These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.

This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.

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Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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The success of Apple / The unicist ontology of Apple’s business

To be able to learn from the successes of Apple one has to understand its history. It can be seen that the success of Apple declined when Steve Jobs left the company and was reborn when he returned. In the meantime, Apple pretended to be a hardware provider.

But Apple doesn’t sell hardware. Apple sells simplification of life. Thus, beginning with the first hits, Apple simplified the life of their buyers. But on the way, there were some failures: they happened when they just sold hardware.

Simplification of life, innovative technology and being able to build intuitively manageable products are the core of Apple’s businesses.

Understanding the nature of the Apple’s business doesn’t allow copying it. It just gives an example of how the understanding of a market and the anticipation of the future is what makes a difference in business.

“Chapeau, Mr. Steve Jobs, you have an extraordinary mind.”

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Your comments are welcome.

Peter  Belohlavek

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