The Unicist Research Institute

Presentation of The Unicist School

The Unicist School of Economics and Businesses has now more than 50,000 followers in 56 countries.

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The school fosters the emulation of nature in the organization of social, institutional and individual processes, which, by definition, are complex adaptive systems, saving energy in such processes.

It is based on the Unicist Theory and its applications using a logical approach to deal with complex adaptive systems.

This approach allowed integrating complexity sciences with systemic sciences and microeconomics with macroeconomics as unified fields.

Unfortunately, there are many “hackers” who prefer taking shortcuts to cheat the nature of things instead of making things simple.

The approach allowed simplifying economics and businesses by emulating the organization of nature. It allows dealing with the nature of processes by using unicist objects and managing their concepts.

This approach uses the unicist logic to define their functionality. It allowed simplifying businesses by emulating the organization of nature.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Market Growth: Ensuring the Commercial Critical Mass of Businesses

Having the necessary critical mass to influence the market is necessary to build structural growth. Commercial critical mass uses the fundamentals of social critical mass to build concrete commercial actions that allow influencing the market.

Commercial Critical MassSocial critical mass applied to marketing is the integration of:

  • Superior aesthetics, which implies satisfying the manifest and latent needs of the potential customers.
  • Superior influence which allows stimulating the buying process
  • Superior credibility which implies that the superior value propositions are sustained by an adequate authoritative context.

The commercial critical mass building integrates:

  • Installing superior product/service attributes that are perceived as attractive by the market.
  • Building product/service brand attributes to differentiate the value propositions and influence potential buyers..
  • Building institutional brand attributes that sustain the credibility of the product brand attributes.

The use of critical masses requires a segmented approach that has to consider the functional, psychological, conceptual and lifestyle segmentations to ensure the functionality of the critical mass. These segmentations need to be transformed into profiles in order to be used by everyone.

Having a critical mass to influence buyers is a basic condition to be considered as the first choice in the mind of the potential buyer. To build commercial critical masses it is needed that the responsible person feels that s/he has a critical mass in the environment.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Unicist R&D: Small Business Development

This synthesis is the conclusion of a research that has been done for more than 20 years dealing with more than 30 small businesses having a revenue between 1,0 to 20,0 million dollars in countries that included the USA, Italy, UK, Germany, Spain, Brazil and Argentina. The objective of the research was to find which technologies are suitable for small businesses and which are their limits for the development of these companies.

Revenue is the simplest way to define the size of a business, but its nature is given by its critical mass in the market, which is defined by the power of its brand. Small businesses are whether small, stagnated or start-up businesses.

The majority: The Archetype of Stagnated Small Businesses

Stagnated small businesses are such because their final goal is to appropriate as much as they can from the market justifying these profits by doing what they can, without considering what is needed.

Stagnated Small Businesses  Their actions are driven by their owners who exert their power to ensure survival and establish the subjective limits of the actions within the company.

These companies cannot grow, because growth requires delivering differentiated added value to the market which does not allow doing what can be done and demands doing what needs to be done.

These types of companies cannot organize their functional business processes because they affect the subjective environment to survive. They have no organized management and they work in what we named as “business feudalism” where the subjective leadership of the owner has to prevail over the functional needs of the business.

Stagnated small business can only deal in marginal low productivity niches. In competitive environments they tend to disappear. They do not the possibility of surviving after their owner dies. They are built “around” the owner like a feud.

These companies need to develop a subjective environment that allows building a parallel reality where the utopias of the future replace the functional data of the present.

They minimize the tools they use in order to allow the participants to develop their activities based on their personal way. The owners monitor them based on the cash-flow of the company which, in the short run, ensures their survival.

The minority: The Archetype of Small Businesses

A business is small when the CEO/Manager/Director has the intention and is able to influence personally the people that work in the company. This implies that small business have necessarily hands-on managers that have the capacity of leading the group through their actions.

Adapted Small Businesses They are centrally focused on profits and they do what is needed to obtain them. They are an adaptive entity that strongly depends on the capacity of the leader to understand what happens in the environment and transform it into business processes that have to be followed by the participants.

Small businesses are such because they intend to occupy a space in a niche or segment of the market, have an organization that is autonomous from the owner and have the capacity to learn from their mistakes avoiding their repetition.

Their weak point deals with the understanding of the critical mass they need to have to achieve their goals. That is why they frequently build the necessary justifications for their dysfunctional actions.

Small companies can assume a leading role, the role of a secondary leader or a non-influential role in the market. The role they assume depends on their capacity to influence the niches they work with.

Their growth capacity depends on the size of the niche or segment they work with and on the positioning of the competitors. These companies tend to be absorbed or disappear when the niche they work in becomes attractive for large companies.

They have a functional organization without definition of roles and they are users of operational tools that allow them develop the work processes that are basically driven by tasks while the objectives are monitored by the CEO.

The few: The Archetype of Start-up businesses

Start-up businesses are such because of their capacity of generating differentiated value for the segment they work in. These businesses are focused on a niche where they have a superior level of knowledge and value generating capacity. They supersede competitors based on their market orientation and technology.

Small Start-up Businesses Profiting is a secondary goal in these types of companies. That is why it is frequent that the participation of investors, who believe in the business model, introduces an upgrade to their profit orientation in order to move them from a small company to a medium or large organization.

They begin by having the same characteristic of any other small business, meaning they have the business separated from the owner and they know they have to do what is needed in order to be able to grow.

Start up businesses work as an entrepreneurial venture but have, deep inside, the values that allow them become an organized enterprise. They are extremely focused on the market which includes a superior learning capacity to adapt their possibilities to the needs of the market. They are a learning organization that feels proud for the value they add to the environment.

The separation of the role of owner from the role of CEO is basic in this type of companies. In the early stages of these companies this separation might require that the same person works as a CEO in the company while he sits as an owner at home.

They have structured functional roles and organized processes in order to be able to learn from the environment and sustain the differentiated value they add to the market. But it has to be considered that, while they are small, they are CEO dependent.

Conclusion: Turnaround of Stagnant Small Businesses

During these years we had the opportunity to deal with 5 stagnant small businesses (the names are confidential). The results of this process demonstrated that it is extremely difficult to transform stagnant small businesses into adapted small or medium businesses.

Size of BusinessesFortunately this was possible in one case. Two companies left the market and 2 others are still struggling to survive. The nature of stagnant small businesses does not fit into the central business world. It only fits as transitory opportunity in marginal niches of low cost products and services.

Stagnant small businesses are necessarily over-adapted which means that they try to work in an environment they dominate, where they submit to the needs of the customers while they oppose to all things that endanger their position or works as a mirror of their real positioning.

Changing stagnant businesses is an extreme change for the owners, which requires that they change the personal relationship they have with “their” company.

There is no separation between the business and the owners of these types of businesses. The separation of this role implies that the beliefs of the owner need to be replaced by the needs of the market.

The change of these companies requires changing the collective intelligence of a company that is only possible by absorbing it by another company that has the necessary values.

This change is possible when the company is absorbed by a start up business which includes it as a division of the new company. This absorption requires that the owner is replaced by a CEO who might or not be also the owner of the company but the subjective environments is replaced by a functional environment. When it is absorbed by a medium or large company the small business disappears.

The greatest difficulty to deal with these companies is that their members can only listen to those who share their subjective opinions and there can be no room for aliens in this parallel world because they endanger their existence.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Architecture, conceptual design and process automation

The first aspect to be considered is to relate the architecture of a given reality with its conceptual engineering. Conceptual engineering defines a problem’s architecture. To do so it is necessary to structure the ontology of that reality.

Architecture is used to define the concepts of a reality materializing them as solutions, within the possibilities of existing knowledge.

Redesigning the automation of a process implies restructuring its functionality in terms of effectiveness.

Effectiveness = Efficiency*Efficacy*Automation

The concept of effectiveness was discovered at the beginning of the seventies.

The first approach to effectiveness was adding efficiency plus efficacy to achieve the best possible result.

It was an empirical solution developing work processes optimizing the efficiency of the systems and the efficacy of humans.

In those times people were trained to develop the necessary skills to manage the working processes.

The results of this theory were inconsistent. “Change resistance” was the natural explanation for inadequate results.

The research of effectiveness, considered as a complex system, showed that its components should not be added, but integrated. Integration means conjunction. Conjunction, in mathematical terms, means multiplication.

This was the first approach to ontological analysis of working processes, integrating its three components, considered in those times as variables, which at the end were defined as the functions of a concept.

Analyzing a working process from an ontological point of view implies recognizing a different reality of workflow. It is much more flexible and offers much more possibilities than the empirical addition of efficacy + efficiency.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Peopleware: the integrator of hardware and software

Peopleware is defined by the structure of objects that individuals have in their minds which define the models they use when dealing with hardware and software at work. It  provides the necessary information to transform business architectures into operational business models.

Peopleware is what allows integrating hardware and software providing the true driver of the business model.

It is necessary to understand the organizational equilibrium laws, the natural organization and the object driven business model in order to manage peopleware.

When peopleware has been defined and adequate aesthetic use of software with a solid hardware will make business processes operational.

Peopleware is perhaps the most significant development to provide business operational solutions to companies.

It allows transforming administrative systems into adaptive systems to upgrade work processes when managing businesses as unified fields.

Peopleware provides the utility to operational business models allowing software to be user friendly (aesthetic for the user) and the functionality of hardware to become solid.

By definition, an approach that deals with the deepest human drivers to work is abstract. This abstraction needs to be apprehended in a reflection process to approach solutions for work processes.

Peopleware is business architecture applied to work process design. Therefore, it is for people who have a sound knowledge of the business that is being modeled.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Open Lecture on Unicist Superior Education: 5-16-2014 – 3:00 pm ET

By Peter Belohlavek – Superior Education is defined as the activity that deals with the acquisition of knowledge to manage the complex adaptive aspects of the environment. This is a lecture on the Unicist Logical Approach to Strategy applied to superior education and its comparison with professional education. We recommend accessing:

Unicist Press Committee


New Stage Retreat: The Unicist Maturity Standard

A retreat to synthesize the maturity standard to assess the possibilities of business expansion is starting now. The final objective is to confirm or change the pathway of the new stage of worldwide partnering expansion and to define the Unicist Maturity Standard to measure the conditions of business expansions.

It is the synthesis of almost 40 years of applications in more than 500 organizations and thousands of individuals, which allowed confirming that the individual work culture and the business culture are defined by the work / business processes that are being used.

You can access the unicist logical approach to businesses at:

As it is known, the Unicist Standard was developed to manage the adaptiveness of human actions in the individual, institutional and social fields. It establishes the basic fundamentals that need to be managed in any adaptive process.

The Unicist Maturity Standard has been developed to define the maturity of work processes in the individual and business field in order to define the critical mass an individual or organization has to influence the environment to grow. Growth implies going beyond existing boundaries, which implies “globalization” within a country or in the world.

The output of this retreat will be transformed into Unicist Maturity Guidelines to be used by our partners. These guidelines will be published on April 2, 2014.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.


Unicist Market Expansion: The confrontation of conquest

The natural path for innovations is the confrontation of conquest.

A confrontation of conquest begins when a new product with no synergy with the pre-existing products is launched. There is also a confrontation of conquest when new markets are sought.

When the products that have been launched do not belong to an existent category and satisfy non manifested needs, the confrontation of conquest begins with the weakening of some occupied niches to introduce the new product (guerrilla confrontation).

The unicist confrontation of conquest requires an empty space occupying strategy when non manifested needs are being satisfied.

The confrontation of conquest requires beginning with niches, continuing with segments and finally covering the market.

Confrontation of conquest implies a differentiation based on a strong preexistent credibility.

The Confrontation of Conquest fails when differentiation is not perceived by the market or when the influence cannot sustain the credibility of the proposal.

Conquest is based on:

  • Empty space occupation
  • Speed
  • Credibility

The first step to conquer is the occupation of empty spaces. The confrontation of market conquest begins based on the positioning in these niches.

To do so there is need for a previous action to open these niches. The action requires a non evident functional or ethical flank attack of the competitors’ solutions. Competition is lost if this flank attack is perceived.

A key factor in this confrontation is having a superior speed than that of the market leader. Higher speed is necessary to penetrate. If conquerors are slower than the market leaders they will just accumulate wishes and costs.

The conquest of markets is based on credibility. First choice positioning can only be achieved having a brand with the necessary objective and subjective attributes.

Thus empty spaces can be occupied with highly differentiated products and having a superior speed than the market defendant.

When a war of conquest is lost, the conqueror becomes a marginal competitor in that market.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.


Invitation to Participate in our Global Organization

Unicist Logical Approach The Unicist Research Institute has a leading role in the market that deals with business expansion and with the solutions for the adaptive aspects of businesses.

We invite professionals to participate in this activity based on the knowledge of the “who is who” in this market. There are two different segments that need to be compared:

  1. The competition in the field of businesses.

  2. The competition in the field of superior education.

Here you can find an access to the information of the market:

Complexity Science Organizations

There are three main organizations in the world that are fully focused on complexity science and its application in the field of human complex adaptive systems.

We strongly recommend comparing their approaches to choose the one that is functional to your needs. We suggest beginning by accessing their institutional page to apprehend the concept of adaptiveness they manage:

Santa Fe Institute – Empirical approaches

New England Complex Systems Institute – Empirical approaches

The Unicist Research Institute – A unicist logical approach (based on a pragmatic, structuralist and functionalist framework)

Adaptive System Solutions for Businesses

The Unicist Confederation is now expanding worldwide providing unicist object driven technologies to deal with the adaptive aspects of businesses.

Educational Alternatives

We propose you compare the differences between unicist education and professional education by accessing the information on the unicist logical approach and the approaches to cross-cultural businesses of four major Global MBAs (2 in the USA and 2 in the EU).

We recommend beginning with the social communication of the different proposals.

1) Harvard Business School

2) Stanford Graduate School of Business

3) London Business School

4) Insead – The Business School for the World

5) Unicist Corporate University – The Unicist Research Institute

Teaching Hospitals in Business

The Unicist Corporate University (UCU) is the academic arm of The Unicist Research Institute that is organized as a Teaching Hospital that develops business residencies. It is based on technologies that allow building cross-cultural strategies:

The UCU is now expanding worldwide installing In-company Corporate Universities to provide the unicist technologies to deal with the adaptive aspects of businesses.

Invitation to explore the business

If you are interested in participating please contact:

Executive Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.