Empirical knowledge uses analogical patterns to deal with reality. This suffices to develop all those activities that are within the limits of confirmed patterns, but generates fallacies when such analogical patterns are wrongly established, generating paradoxical results. Integrating conceptual knowledge to empirical knowledge is the key factor to have reliable knowledge.

The research mentioned by TIME in an article entitled “1 in 4 Americans Apparently Unaware the Earth Orbits the Sun” confirms that there are people who are not interested in having a reliable knowledge they cannot profit from:
http://time.com/7809/1-in-4-americans-thinks-sun-orbits-earth/

But when it is necessary to go beyond boundaries in business it is necessary to know “if the sun orbits the Earth or the Earth orbits the sun” (metaphor). To go beyond boundaries it is necessary to have conceptual and empirical knowledge to define what is possible to be achieved and how to achieve it.

Business growth requires, by definition, going beyond boundaries. That is why growth requires integrating conceptual knowledge with empirical knowledge in order to have reliable knowledge to define what is possible to be achieved and how to do it. The “deeper” the concept an individual is able to apprehend, the wider the boundaries s/he can manage.

Conceptual knowledge bothers all those who see the sun orbiting the Earth and can live with it. Their limits are the boundaries of their present activity and concepts are a meaningless abstraction.

The unicist strategy defines maximal strategies as those that happen beyond the existing boundaries of an activity and minimum strategies as those that happen within the existing boundaries. Maximal strategies require having structured conceptual knowledge while minimum strategies only require having confirmed empirical knowledge that manages the cause-effect relationships within the boundaries of an activity.

Therefore, the knowledge an individual has or can achieve is defined by her/his true goals in life.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.org/conceptual-thinking/wp-content/uploads/2015/05/turi.pdf