Unicist Strategy


Unicist Market Labs: Partnering with Family Businesses

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at: https://www.unicist.org/conceptual-thinking/wp-content/uploads/2010/03/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Unicist Org Lab: Unicist Continuous Improvement Alliances

Unicist Continuous Improvement is based on the use of objects. It implies improving the objects included in processes in order to obtain results.

Continuous improvement integrates innovation to improve the processes and the objects that are being used to ensure the achievement of a higher level of effectiveness.

The natural segments of continuous improvement are:

1) Repair
2) Update
3) Upgrade
4) Renewal

Maximal strategies are driven by innovation. They are put into action by the implementation of big changes that go beyond the existing boundaries of the present operation and are sustained by the external need represented by the client centered management.

Free access to the discovery of the Unicist Ontology of Innovation at: https://www.unicist.org/conceptual-thinking/wp-content/uploads/2010/03/ontology_innovation_en.pdf

Minimum strategies are driven by quality assurance, put into action by the development and implementation of medium changes and sustained by the personalized organization that ensures an effective participative action model.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Future Research: The elite in stagnated countries

Stagnated countries are those that cannot evolve with the necessary speed to adapt to the global world.

Describing the archetypical behavior of a culture it can be said that elites provide the active principle of a culture; the final purpose is in the well-being of the mass and the energy conservation is provided by the middle class.

Observing the behavior of the elite of a culture the evolution of the archetype becomes evident.

The elite itself is integrated by different groups. The dominant group of the elite is the one that establishes the trends of the evolution of the archetype. When there is no dominant group, societies’ behavior becomes chaotic.

When there is no dominant group in the elite that drives evolution, to avoid chaos, the government becomes the elite itself. In this case there can be no separation between the State and the government which is a basic condition for the existence of any type of democracy.

Free access to the discovery of the Unicist Ontology of the Collective Unconscious: https://www.unicist.org/conceptual-thinking/wp-content/uploads/2010/03/collective_unconscious_en.pdf

Governments in democratic countries represent all the groups of the society as their administrator to provide well-being and a place for the next generations.

When a culture is stagnated the government positions naturally exerting its power to sustain the elite while such elite just seeks for covering its own interests.

This provokes the need to increase the dualistic and individualistic behaviors in order to ensure the interests of the dominant group. If the government itself is the elite, the exertion of power increases and so does corruption.

All the countries that reversed an involution cycle could make it because the role of the elite changed towards proposing a higher level of archetype to ensure evolution. Usually, this turning point implied the existence of a majority of new members in the elite. This post does not include names of countries to avoid misinterpretations.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Microsegmentation for maximal strategies and growth

The Unicist Standard for market segmentation allows defining the segments of a market and developing a microsegmentation to expand the boundaries of markets.

It has to be considered that a microsegment defines the characteristics of a market-niche. Maximal strategies imply going beyond the boundaries of the existing markets.

The secure way to expand the boundaries is accessing new niches. This produces the extension of the markets if the niches are contagious.

The unicist segmentation defines that there are 4.096 possible structural microsegments, but most of these segments are hypothetical.

Free access to the discovery of the Unicist Ontology of Market Segmentation: http://www.unicist.org/d_ms.php

The core of a Market Lab is finding the microsegments that are based on real latent needs and can be influenced considering the possibilities of the brand, the product, the technology and the marketing mix.

Unicist Market Labs have been designed to produce the expansion of the boundaries of markets. Therefore they achieve their goals when the pilot markets demonstrate that the achieved growth is structural and “contagious”. The unicist microsegmentation  makes this possible.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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The Unicist Confederation is expanding worldwide

We are expanding the Unicist Confederation in order to make accessible the unicist object driven technologies to manage businesses based on their nature.

This implies global and local strategies based on Alliances and Unicist Diagnostics Centers respecting the archetypes of each country.

Therefore all the members of the Unicist Confederation need to:

1)  Share and confirm their acceptance of the vision of the Unicist Confederation. You can find it, including the access to the confirmation, at:

English:
http://www.unicist.net/vision.shtml
Portuguese:
http://www.unicist.net/br/vision.shtml
Spanish:
http://www.unicist.net/es/vision.shtml

2)  Share the values that are implicit in the business: Value adding – Responsibility for results – Quality assurance – Reliability

We strongly recommend reading the post on the Unicist Standard at:

English:
http://www.unicist.net/partners-news/the-unicist-standard-needs-to-be-a-rolls-royce/
Portuguese:
http://unicist.info/sdc-br/o-standard-unicista-precisa-ser-um-rolls-royce/
Spanish:
http://unicist.info/sdc-es/el-standard-unicista-necesita-ser-un-rolls-royce/

This ensures growth for all, beginning with our clients’ growth.

You are welcome.

Executive Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Using the Unicist Standard to learn from Unilever

Unicist Object Driven Leadership is a back to basics. The concept of leadership is defined by the integration of Authority, Participation and Power. This is self-evident. But the question is: Which are the Fundamentals of Leadership?

In the following lines you will find an answer to the question posed in this blog last week:  http://unicist.net/management/benchmarking-unilever-unicist-object-driven-leadership/

Objects sustain the power of leaders avoiding to exert such power. In this sense, objects work as:

1) Drivers to make things happen
2) Catalysts to accelerate action
3) Inhibitors, working as a non-exerted dissuasion power
4) Gravitational forces of leaders’ authority

Using Unicist Object Driven Leadership you will be accessing a new world, which is at the same time a back to basics. It implies producing more results and being a natural leader in all those fields where you can integrate your personal action with the use of institutionalizing objects.

The basics of leadership

Leadership is based on the need to sustain one’s authority. The participation of others is a condition of leadership. A leader is such because s/he is followed. Therefore, in terms of the Unicist Logic, Participation is the active function of leadership and the energy conservation function is given by the Power a leader has to impose her/his authority. But this is a sort of paradox. The energy conservation function is given by the power the individual “does not use”. If the power is used it consumes energy and, in fact, a double amount of energy, because:

1) To impose something there is a need to exert power and consume energy.

2) When power is exerted, authority is being lost, because it means that the authority of the individual has not been accepted. And in this case, an additional amount of energy must be invested to reconstruct the value of the authoritative role.

Participation poses another paradoxical dilemma:

1) When the authority of the leader is extreme, for example a religious leader, the participation is not possible.

2) When the participation is extreme, there is no possibility to accept an authoritative role.

This solution is contraindicated for absolutist, subjectivist, fundamentalist and anarchic leaders.

Access the unicist standard contained in the Unicist Business Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Unicist Riddles: Honoring bricks

Somewhere in Central Europe in the XVI Century there was an artisan who became famous in his region because of the bricks he built.

When visitors asked him what he was doing, he always responded with the same word: bricks.

The bricks he built had different shapes and were made with different materials. Among others there were flat, hollow, concave, convex and triangular bricks. When somebody asked why he built them in different shapes, he just looked up and smiled. Just a whisper could be heard back: rigidity and flexibility.

Astonishingly, on the place he worked there were only the bricks he had prepared during that day.

Day after day, the same work. Every morning there was no stock left. It seemed as if the bricks had disappeared over night.

He had a secret young admirer who spent hours trying to learn from him. When the young apprentice asked: why?, the answer was always the same: rigidity and flexibility.

Although he became old he was still enthusiastic building bricks.

But suddenly he disappeared. As he was an icon in the region, people began to look for him until they abandoned the effort, considering that he had probable passed away.

Years later, his young admirer had become a famous architect known because of the solidity of his constructions.

What is your secret? was the question everyone posed to the architect.

The bricks, was his answer, and people inevitable laughed.

He always smiled back as an answer and continued his way.

One day there was a terrible earthquake in the region. All the constructions but the buildings of the architect were damaged.

When the reconstruction began people said that they needed to learn from this architect to rebuild secure houses.

I agree, said one of the leaders in a group of neighbors, but it is said that there is a small town, across the Black River that suffered no damages at all, he emphasized.

Following the rumor, they decided to visit that town. A group of neighbors, including the architect, began to walk trying to find the town crossing the Black River. But in those days the Black River was considered a sacred place. Although the river was not deep, no one dared to cross it because it was said that the one who tried to cross it walking, would die in the attempt.

They had to find a natural bridge to cross the river. After several hours of walking, they found a bridge but it was not a natural one, it was hand made. It was a very narrow bridge but a very solid and flexible one.  So they carefully began to cross it. The journey continued. Very soon they found a pathway and followed it. It drove them to the small nice town that was totally undamaged.

As soon as they approached the first buildings someone said that they were using the bricks developed by the architect.

They are not mine! responded the architect while he began to scratch his head.

This cannot be happening was the only thought he had in his mind.

The visitors were welcomed as soon as they approached the church.

Why did you have no damages produced by the earthquake? was the immediate question.

A neighbor of the town pointed his finger to a small house: Go there! he said.

And there they went.

As soon as the door was opened a very old man appeared.

Master!!! said the architect…How come?
Rigidity and flexibility was his only answer… And they embraced in a hug.

Question: what is a brick?

Riddles have many solutions. In the Far East, riddles are used to develop internal freedom and responsibility. Next week one of the answers will be published in this blog.

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

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Unicist Growth Programs for Family and Start-up Businesses

The Partnering Program is a business agreement between a Company and the Unicist Confederation to develop growth in a specific market.

The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback

These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.

This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.

Learn more at: http://www.unicist.net/gp.shtml

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Strategy: The Archetype of the USA

The Archetype of the USA is a paradigmatic example of how a culture can be leading in the world while strengthening its identity.

For this case, it is strongly recommended listening to the lecture you can find at: http://www.unicistinstitute.net/blog/unicist-future-research-the-archetype-of-the-usa/

Based on the research on the Archetype of the USA, its purpose is growth and its active function is given by the propensity to dare while achieving its “dream” within a credibility context.

The Maximal strategy implies that the culture is driven by daring actions to achieve its cultural “dream” within an institutionalized context.

The catalyst of the evolution of the American archetype is its institutionalization that accelerates its evolution. Institutionalization is materialized in the democratic rules of the society.

The icon of the cultural dream is the American Flag. Daring implies doing in terms of concrete operational actions to achieve growth and surpass the well-being achieved by the preceding generations.

The social pressure towards growth within a context of being a leading culture in the world generates uncertainty in the coming generations that fosters the need for addictions to avoid the responsibility to produce growth.

The minimum strategy of the archetype fosters thinking, driven by the personal objectives and within the limits of the personal credibility. That is why the USA archetype includes a multi-minority approach.

This minimum strategy provides the necessary context to develop hard technologies that sustain the economic activities of the maximal strategy.

Personal credibility is the entropy inhibitor of the American archetype. As wealth sustains the perception of security, personal credibility requires having solved the necessary financial situation that makes an individual credible.

Daring, dreaming, credibility and thinking integrated to achieve growth require a strong ethical environment that needs to be sustained by the judiciary system. Lying is unacceptable because it destroys the credibility and transparency of the archetype.

Understanding and respecting the archetype of the USA will be extremely useful to develop global and local businesses.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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For members only: Invitation to develop Business Alliances

We invite you to participate in the Unicist Confederation’s business developing alliances to expand the market.

As you know, The Unicist Research Institute is the major research organization in the world in its specialty.

The present step is the establishment of alliances/partnering with major organizations in four fields:

1) Banks: for business diagnostics.
2) Industry: for Future (Market) Labs for large local and global businesses.
3) Family Business Organizations: for growth programs for their partners.
4) Academic Institutions: for Unicist Business Residencies.

We need local partners to participate to help us develop and manage these alliances.

Peter Belohlavek is personally organizing the global expansion leading the Globalization Committee of our organization.

If you are interested in participating, and have not applied yet, please contact Peter Belohlavek at: peterbelohlavek (at) unicist.org

Martin Alvaro
Marketing Manage
r

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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