Business Strategy


Unicist Functionalist Approach

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Unicist Functionalist Approach

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Search & Compare

Org-Lab: The Unicist Standard in Outsourcing & Insourcing

The Unicist Standard in Outsourcing implies integrating Object Driven Organization, which is analogous to object oriented programming, with the specific characteristics of the processes involved. It requires integrating hardware, software and peopleware in a process design that allows developing improvements based on the upgrade of the objects involved in the processes.

Basically there are two types of outsourcing: expert and operational outsourcing.

Expert outsourcing is a synergic cooperative operation to increase productivity and reduce costs based on specialization and quality.

Operational outsourcing is a way to reduce costs without endangering the core business.

The recommendation is to define to outsource when it is convenient and to insource when it is necessary. But when outsourcing has been decided it is necessary to make a deep reflection to define which type of outsourcing should be done.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist benchmarks: Cruise liners are organized by objects

Cruise liners need to be perfectly organized in order to generate a context of pleasure that allows passengers to expand their internal freedom.

Their organization has to be perfect but should not be noticed. Only an unperceivable perfect organization allows passengers to expand without feeling neither pushed nor pulled. Organizing “joy” is a complex problem.

That is why all the activity that includes passengers is basically organized by objects which provide the pleasant context to enjoy. This object driven organization requires an extreme precise design to ensure that the objects generate a context but do not invade passengers’ intimacy.

The meta-context for such context is the necessary client orientation of all the crew members that participates on the cruise. It is said that if a member of the crew wants to progress in the company all the evaluations of the clients have to mention “outstanding”.

Reliability is a basic condition for being a crew member of a cruise-liner. It is a team and the goal is to satisfy clients who are not interested in intentions. All what is expected must happen.

Very simple and very easy if the attitude is there.

But things can go wrong. Therefore a quality assurance must exist to avoid that the problem transcend to the clients. Quality assurance implies the necessary alarms and alternative solutions in order to satisfy clients.

If you haven’t gone on a cruise we strongly recommend it in order to learn how simple organizations work when they emulate nature.

The Unicist Standard is not a “Love Boat” but a “Business Boat!

The same rules of the Cruse liner apply to the “Unicist Business Liner”:

1)  Object Driven Organization to save energy and ensure results
2)  Client Centered Management as a context to ensure customers’ satisfaction
3)  Unicist Reliability System to amend mistakes and ensure quality
4)  Unicist Quality Assurance to have alternatives for any problem.

It is fun if you enjoy it. If not it is unbearable.

You are welcome!!!

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist Market Laboratory and Alliance with Heracles

A Unicist Market Lab has been implemented to expand the distribution of Heracles in the Hispanic market.

The Market Lab includes the development of business catalysts to accelerate the market expansion.

These catalysts have been implemented and the expansion is ongoing. The objective is to triple the sales within one year.

On the other hand a Unicist Corporate University has been implemented to provide Unicist Strategic Diagnostics Programs for board members of large sports institutions.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist Standard: New Concept for Equaphon

As part of the Unicist Market Laboratory with Equaphon a new concept has been launched to sustain all the products and services provided by the company.

“Perfection Warranty” is not an over-promise of the Company but the materialization of what they do. It has been designed as a “Meta-catalyst” for their growth program.

This concept implies an extreme “Client Orientation”, following the Unicist Standard included in the “Client Centered Management”, and a reliable Quality Assurance process to make the promise of “Perfection”, real.

It has been implemented because the company is developing a significant business expansion in different countries of South America.

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Understanding cultures: The Archetype of Germany

The understanding of the German Archetype is extremely useful if you develop business activities in Germany or with German Companies.

It provides  information for building bridges respecting the nature of the German Culture.

Access the information at:
http://www.unicistinstitute.net/blog/unicist-countries%E2%80%99-evolution-the-archetype-of-germany/

Access the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Nokia: Mastering the Paradox of Communication Devices

Mobile communication devices changed the world. Nokia can be considered a benchmark to learn how to satisfy customers and at the same time avoid changing habits in order to ensure the expansion of the markets.

The paradox of communication devices is that they represent a solution for those who need the device to communicate with the rest of the world and for those who live in solitude and use the communication device to avoid feeling lonely.

If you have not watched the video on the presentation of Nokia, we recommend watching it from here:
http://www.youtube.com/watch?v=ySoUGLCYnJc

If you observe a yacht-port you will see that most of the boats are rarely used by their owners.

There is no doubt that most of them would have a better financial solution if they rented a yacht when they want to navigate instead of owning one. But the yacht represents their freedom fantasy. That is what they bought and have.

The same thing happens with the mobile communication devices that allow accessing whatever you imagine and dialoguing with whoever you want, even though the majority uses them to “monologue” with their acquaintances. But the multiple alternatives they offer provide an almost endless scope of communication possibilities.

Nokia is a world leader in mobile communication devices having demonstrated how to access the micro-segments of the communication market in a way that can be emulated.

The question is understanding one’s market without making value judgments of what should or could be done with a product, just following the real actions and fantasies of the consumer in a value adding way. Providing possibilities is as important as providing functionalities.

If you go deeper into the product development of Nokia and the Unicist micro-segmentation model you will be able to profit from their experience.

Access the unicist standard contained in the Unicist Standard Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Launching of an Academic Alliance for COOs in Healthcare

An Academic Alliance agreement has been closed with the Weston Group to provide Unicist Strategic Diagnostics Programs for the COOs of Hospitals and Clinics.

These programs are developed with the Unicist Business Residencies technology and are focused on upgrading the Healthcare Organizations with the business objects included in the Unicist Standard.

Access the Programs at:  http://ucuweston.org/wordpress/?page_id=629

Although the target market is the US, it is open to English speaking COOs from all over the world. It is an upgrade in simplification, and energy saving for Hospitals and Clinics.

Access the unicist standard contained in the Unicist Standard Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist Object Driven Organization: Upgrading Human Quality

The use of Unicist Business Objects is only possible for those who are willing to assume the full responsibility for producing results.

All those who do not need or want to assume full responsibility for results feel endangered by using objects because they “substitute” them in their minds. Although this is objectively false, people who just consider their responsibility for being a “mean” in a process, need to avoid the use of objects.

This can be done using an infinite variety of “tricks”: denial, modification, destruction, criticism,” yes, but”, etc.

The use of Unicist Business Objects transforms their users in the “Generals” of their activity, using the objects as their “Soldiers”.

The use of objects is extremely powerful, cheap and effective if an individual needs to produce results. It transforms businesses in simple effective processes driven by objects.

This is what the Unicist Standard is about.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Benchmarking Nokia – Global Product Design to Grow

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Unicist Standard in Diagnostics: Reliable Knowledge

Businesses are an example of adaptive systems and require dealing with their integrity in order to influence them to achieve objectives. A paradigmatic case is to “make” an adaptive system grow, e.g. a business.

It is necessary to have an integrated knowledge to influence the evolution of adaptive systems. Changes in adaptive systems cannot be pulled nor pushed. Evolution needs to be catalyzed in order to achieve possible goals.

Catalyzing implies installing objects in the processes that work as “strange attractors” to produce the results they were created for. To do so it is necessary to develop a conceptual design of the problem in order to integrate all the elements that are part of the system.

To achieve the goal of having reliable knowledge of an adaptive system it is necessary to have both the fundamental knowledge and the technical analytical knowledge.

Fundamental knowledge

The knowledge of the fundamentals of a reality is basic for individuals’ actions. It is stored in the long term memory and allows spontaneous actions in real-time.

The conscious knowledge of the fundamentals of a given reality has the following characteristics.

1) Defines possibilities
It defines the field of what is possible to be achieved.
2) Allows front-view
It makes the perception of the final picture of actions possible.
3) Destructive tests
It requires making the necessary destructive tests of their validity in order to measure the limits of their functionality.
4) Sustains maximal strategies
It allows going beyond the boundaries of the present situation because it works in homologous fields.
5) Backward-thinking: Pert thinking
It is based on seeing the solution and starting from the conceptual output when developing taxonomic action plans.
6) Future oriented
In the short or the long run all living beings will act according to their nature. Understanding the nature, defined by the fundamentals,  allows forecasting the future.
7) Systemic & Conceptual thinking
Systemic and Conceptual thinking are necessary to apprehend the fundamentals using conceptual thinking to develop taxonomies using systemic thinking.

Synthesis: Fundamentals are action driven
Fundamentals are necessary to develop activities in real time having the needed speed and acceleration to influence reality.

Technical-analytical knowledge

1) Defines the probabilities
It allows making the analysis of the experiences to define the probabilities of occurrence of facts.
2) Allows rear-view
As it is based on facts and theories it is necessary to analyze the past in order to learn from it.
3) Non-destructive tests
Technical-analytical knowledge works within predefined boundaries. Therefore the knowledge is only valid within these limits. There is no need for destructive tests.
4) Sustains minimum strategies
Minimum strategies require a strict procedure to make things happen without depending on external elements. Technical analytical knowledge allows developing these procedures within the boundaries individuals can manage.
5) Forward-thinking: Gantt thinking
It defines the elements that need to be built and integrated following a step by step approach. It implies dividing reality into “independent” objects to integrate them afterwards.
6) Past & Present Oriented
Analysis requires the existence of elements that are being observed, measured and analyzed. Therefore it is based on the pre-existence of these elements.
7) Analytic & Systemic thinking
Analytic thinking is necessary to divide reality into manageable elements and systemic thinking is necessary to reintegrate them in a functional unit.

Synthesis: Technical-analytical knowledge is control driven
Technical analytical knowledge is necessary to measure and compare the existing facts with the objective that had to be achieved.

Producing growth

A system grows when it appropriates more energy than it has spent to produce it. This implies that it needs to generate an added value to the environment that is higher than the cost to produce it.

Growth problems are always big changes

A big change is necessary when an adaptive system, e.g. a business, wants to grow beyond the natural growth driven by the trends of the environment.

Big changes are energy consuming. Therefore it has to be clear if the energy is available. The use of objects is an energy multiplier. Objects are a mass that provides a source of energy to influence change.

The energy available depends on the technology and the knowledge to make use of the technology. Objects are part of the technology that has to be available.

Most of the failures in growth happen because the energy required is not available. This might happen because of the lack of hardware (including objects), software or peopleware.

Knowledge includes the human factor and defines the possibility to generate additional added value to go beyond the existing boundaries to expand the vital space of the system in order to make growth happen.

Conclusions

Managing both the fundamental and the technical-analytical knowledge is necessary to influence adaptive systems to grow.

The knowledge of fundamentals will give you the front-view to produce the growth and the technical-analytical knowledge will give you the rear-view to control the process.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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