Unicist Market Expansion

Unicist Market Expansion: The confrontation of conquest

The natural path for innovations is the confrontation of conquest.

A confrontation of conquest begins when a new product with no synergy with the pre-existing products is launched. There is also a confrontation of conquest when new markets are sought.

When the products that have been launched do not belong to an existent category and satisfy non manifested needs, the confrontation of conquest begins with the weakening of some occupied niches to introduce the new product (guerrilla confrontation).

The unicist confrontation of conquest requires an empty space occupying strategy when non manifested needs are being satisfied.

The confrontation of conquest requires beginning with niches, continuing with segments and finally covering the market.

Confrontation of conquest implies a differentiation based on a strong preexistent credibility.

The Confrontation of Conquest fails when differentiation is not perceived by the market or when the influence cannot sustain the credibility of the proposal.

Conquest is based on:

  • Empty space occupation
  • Speed
  • Credibility

The first step to conquer is the occupation of empty spaces. The confrontation of market conquest begins based on the positioning in these niches.

To do so there is need for a previous action to open these niches. The action requires a non evident functional or ethical flank attack of the competitors’ solutions. Competition is lost if this flank attack is perceived.

A key factor in this confrontation is having a superior speed than that of the market leader. Higher speed is necessary to penetrate. If conquerors are slower than the market leaders they will just accumulate wishes and costs.

The conquest of markets is based on credibility. First choice positioning can only be achieved having a brand with the necessary objective and subjective attributes.

Thus empty spaces can be occupied with highly differentiated products and having a superior speed than the market defendant.

When a war of conquest is lost, the conqueror becomes a marginal competitor in that market.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.


What is the Unicist Approach to Market Catalysts?

The discovery of the unicist ontogenetic intelligence of nature allowed defining the triadic structure and the complementation and supplementation laws that underlie any entity.

These discoveries established the groundings to develop the unicist double dialectical logic that underlies all systems in nature.

The use of the double dialectical logic made the emulation of the organization of nature possible, developing objects to install into human adaptive systems to make them faster, safer and reliable.

The market catalysis is based on (*):

1) The use of Unicist Corporate Universities to provide conceptual knowledge to expand the boundaries of the products and services provided.

2) The use of virtual learning objects to expand these boundaries without establishing teacher-pupil relationships.

3) The development of an integrative participation with members of the market that allows exceeding the level of the buyers of the products and services.

4) The development of an innovation driven community.

5) The establishment of business relationships that exceed the customer/providers role.

6) The development of a unicist scorecard to monitor the metrics of the processes.

(*) A condition to manage the unicist approach is to go beyond the use of dualistic logic and use the double dialectical logic in order to be able to emulate dynamic processes in mind. It implies leaving behind the use of the disjunction “or” substituting it by the use of the functional conjunction “and”.

You can access the book on “Introduction to Ethical Intelligence in Business” by Diana Belohlavek at: http://www.unicist.org/deb_ieib.php

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org