Daily Archives: February 15, 2010


Unicist Object Driven Business Negotiation Strategy

Negotiation implies integrating the interests of individuals or institutions that are divergent. For this purpose, a superior convenience needs to be found.

A unicist negotiation strategy requires achieving an agreement at different levels:

The levels of negotiation are:

1)      The negotiation of the roles: It implies defining the acceptance of the roles of the participants in a negotiation.

2)      The power negotiation: defining the destruction and construction power of the participants.

3)      The business negotiation: defining the value added by each part.

4)      The negotiation of the complementation: defining the activities to be developed in order to sustain complementariness.

A negotiation is implicitly a war with no material weapons. It requires following three steps within the four levels of negotiations.

The three steps are:

a)      Authority conflict: There has to be an authority conflict in order to accept that both parts are peers from some point of view.

b)      Involution conflict: both parts need to accept that they have opposite interests in order to need to find a bridge. It is necessary to find a superior convenience that works as gravitational force to integrate the opposition.

c)      Evolution conflict: A negotiation ends when both parts accept that they are complementary and that the agreement they have achieved enriches both parts in some way. Win-win doesn’t mean that both parts have the same benefit. It just means that both parts win.

The natural complementation conflicts begin when the negotiation ends. Complementation conflicts are the natural evolution conflicts. They need to be managed so the process does not begin from scratch.

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Aesthetics is the core of Steve Jobs' business approach

Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

We hope you made the effort to learn from Steve Jobs about Apple’s fundamentals as we proposed.

If you still haven’t done the “homework” we recommend watching the video before following the reading of the answer to the questions posted:

http://unicist.net/it/learning-from-steve-jobs-apple%E2%80%99s-fundamentals/

We consider that the core fundamental of Apple is aesthetics. But aesthetics is not beauty. It goes beyond.

Apple products are aesthetic because they complete the needs of their prospect clients, they are desirable and harmonic.

They also include inaccessible aspects that basically deal with innovative technology.

It can be said that the integration of an innovative technology with the fulfillment of latent needs are the core fundamentals that drive Apple’s business.

Steve Jobs is a doer himself

“Doers make things happen. Therefore, more than ever before, it is time for doers in the world.”

Doers are very special individuals. They are basically individuals whose fulfillment is based on doing transcendent things. They need to achieve what they have decided to do. When things cannot be done the easy way, they find the necessary path to make things happen.

“The world is built by doers and enjoyed by followers”. The joy of doers is in the deed itself.

We hope this has been useful.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

To translate this post, click on the title to open it and then click on your flag in the right menu.

If you would like to receive monthly information on new scientific developments, please register here.

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