The Unicist Ontology for Innovation Marketing


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Innovative products or services are those that are beyond the existing boundaries of a prospect. They cannot be bought; all what is outside the boundaries of a person can be admired but can only be bought after the person included it into its area of comfort or safety.

To sell innovative products or services it is necessary to evaluate if the time is given to launch a fluent expanding business.

Innovations need to have objective and subjective added value for the buyers and, by definition, they need to have a superior functionality or provide more power to the buyers.

The adoption of innovations requires that the products or services need to provide some of these alternatives: more pleasure, more power, easier work or more functionality. Optimal innovations integrate all the aspects.

Inventions, new design or discoveries need to be confronted with this analysis before defining if they will be launched or not. If the moment hasn’t come, there is a possibility that an innovation works as a catalyst for other products. In this case it is not a business in itself but sustains other businesses.

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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