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Functionalist Approach

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Time for business multiplication has come

The research in the field of human adaptive behavior allowed having a complete set of ontologies and business objects to develop business growth.

This triggers now the multiplication activities of the academic arm and the business arm taking advantage of the knowledge of the nature of cultural, institutional and individual behavior.

There are four types of businesses based on the objective characteristics of the activity or the subjective attitude of their leaders:

1) Difference making businesses
2) Dividing businesses
3) Adding businesses
4) Multiplying businesses

Difference making businesses are those where the revenue is made by sales and profit is produced by the buying of what is sold (e.g. small retail businesses). Threat: lack of growth.

Dividing businesses imply prevailing in the confrontation between something that exists and what is being proposed to buy (e.g. consultants). Threat: lack of credibility.

Adding businesses are those where something is being built based on objective value (e.g. industrial businesses). Threat: commoditization.

Multiplying businesses are those driven towards massive contagious expansion of the businesses (e.g. market driven businesses). Threat: inaction (nill).

The Unicist Research Institute is the pioneering research organization in the field of human adaptive systems, which allows building a multiplying business based on the expansion of our partners’ network providing business expansion to the markets.

Our business it to build businesses for our partners and their business is to build growth for companies.

Time for multiplication has come.

We invite you to be our guest at the Unicist Library to access the book “Unicist Business Architecture”:

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.