When you are dealing with business growth you are in the middle of a complex problem that has open boundaries and the actions of the potential clients and the competitors require dealing with it as an adaptive system. That is what ontology is for.
Philosophical ontology (from the Greek ὄν, genitive ὄντος: “of that which is”, and -λογία, -logia: science, study, theory) is the study of the nature of being, existence or reality as such, as well as the basic categories of being and their relations.
In computer science and information science, an ontology is a formal representation of knowledge as a set of concepts within a domain, and the relationships between those concepts. It is used to reason about the entities within that domain, and may be used to describe the domain. In theory, an ontology is a “formal, explicit specification of a shared conceptualization”.
Unicist Ontology is the formal representation of the nature of an adaptive system (i.e.: businesses) and the nature of its dynamics based on the ontogenetic intelligence of nature and the laws of evolution. It is used to manage adaptive systems and adaptive processes.
Unicist Ontology uses unicist business objects and algorithms to manage and influence adaptive systems in business. Business growth is just a field where this approach is necessary.
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010, applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.