Business viruses that destroy competitiveness


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Fallacious myths generate a parallel reality when they are installed in businesses. Thus companies lose competitiveness and become survivors in their segment. The value added by fallacious myths is their coverage of the implicit weaknesses of an organization and, as people integrate based on their weakness, they are an important component of the spirit the corps of businesses.

Leaders: The fallacious myth of “ethics”

This fallacy builds an “ethics” that provides benefits for the institution, making the environment and/or their members pay the prices. This ethics has a strong moral basis that is driven by an anti-moral which provides the necessary peace of conscience. This fallacy is sustained by a strong feeling of impunity based on the leading role of the company.

Innovators: The fallacious myth of “added value”

Innovation does not imply the generation of added value. Innovators naturally generate the fallacious myth of added value to justify their innovation. This fallacious myth is sustained by the potential utility of an innovation based on the innovative behavior of the buyers and/or users.

Followers: The fallacious myth of “self-sufficiency”

Followers are differentiated market competitors that avoid investing in the field leaders invest: image, knowledge, technologies, etc. To compensate the lack of investment they need to generate a sense of self-sufficiency and to consider all what they are not willing to do as useless. They generate the fallacious myth of self-sufficiency when the actions were necessary in order to be competitive.

Small business: The fallacious myth of “justification”

“Non differentiated” market participants are organizations that are driven by the survivors ethics and need to have the necessary justifications for their “unadapted” action in a market. Foundations define the validity of what is being said or done, justifications define the needs of doing it. The fallacious myth of justification sustains the ethics of small businesses.

Understanding the natural fallacious myths of each type of company allows avoiding to be systematically installed in a parallel reality.

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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