The expansion of the boundaries of a business implies that those who manage it need to expand the unified field of the business they have in their mind.
Businesses need to be envisioned in their processes and results in order to be managed. The expansion of boundaries can only be managed by those who have a precise vision of the new boundaries that need to be achieved.
Every individual has boundaries in her/his mind that provide the security framework to adapt to the environment. Time to adapt is necessary for an individual to expand the boundaries of a business.
Therefore, the expansion of boundaries of businesses, which is a condition for growth, requires a strategy in which companies need to have the people to make it happen.
The starting actions require the implementation of a “Special Operation Force” (SOF) that has the capacity to deal with the new boundaries having no pre-concepts driven by the preexisting limits.
The natural way to do so is by integrating to this force, members of the company that have the capacity but were not involved in the preexisting boundaries. This avoids change resistance and innovation blindness. An external SOF is needed as a palliative to save energy.
As a transition, for the starting point, an external SOF, provides a minimum strategy that establishes a safer environment for the internal SOF. It is a price that needs to be paid in all the cases in which the new boundaries imply an extension of the concept of the products, services or solutions sold.
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