The Critical Mass Strategy began its implementation process in São Paulo, Brazil on August, 25. A successful Micro-clinic (“wine degustation”) was organized in the academic environment of the FECAP in São Paulo. It was organized by the UKC São Paulo led by Silvio Celestino. It was extremely successful with 17 participants at the event and 25 interested prospects from other cities, who could not travel to São Paulo.
The micro-clinic included the general presentation of The Unicist Research Institute and afterwards, the presentation of the Future Global and Brazilian Scenarios. This was preceded by a discussion among participants on Brazilian fundamentals that sustain the country’s expansion.
The day after, 5 business proposals were made.