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Lazy minds produce business quicksands
Brain uses about 20% of the energy consumed by the human body. Therefore the human energy conservation function needs to save the energy the brain uses.
This is a natural and functional path that makes people “do things simple”.
But there are also “lazy minds” that go beyond simplicity. They approach reality based on analogies, value judgments, fallacies and utopias.
To learn about how to leave a business-quicksand, access the unicist approach at: http://www.unicist.net/entrepreneuring