Unicist Conceptual Management
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The Unicist Paradigm Shift in Business

Unicist Conceptual Management is the synthesis of the nature of business management.

It includes the management of the future scenario that allows designing a strategy, the knowledge of the root-causes of problems and the root-drivers of business processes, the development of the conceptual design to define these processes and the development of the maximal and minimum strategy actions to ensure results.

The fact that concepts drive human actions and define the root-causes of things drove to the development of Unicist Conceptual Management that materializes the unicist approach to businesses. This development drove management towards a superior level of possibilities.

The evolution of IT solutions and tools made the operational aspects of business manageable. This evolution, in which the operational aspects have been solved, requires a different kind of knowledge to manage businesses.

This knowledge is simpler, but requires dealing with the root-causes of things to manage the structure of businesses.

Business management in the XXI Century requires, besides the functional leadership skills, managing the concepts of a business and the concepts of the restricted and wide contexts to be able to expand the business and ensure its permanence. This unicist conceptual approach upgrades, but includes, the preexisting intuitive approach to businesses.

This superior level of business design and management became possible due to the discovery and emulation of the intelligence that underlies nature and the discovery that concepts drive human actions. This is the management model of the XXI Century.

Applications of the Unicist Approach to Business

Unicist Management Systems (IT)

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People’s perception is driven by their Conceptual Short-Term Memory that is sustained by the concept they have. Therefore, IT systems need to be based on the concepts that underlie business functions. This approach is the core of adaptive systems, intelligent systems and interface design.

The Unicist Management Systems are based on the Conceptual Management Model that was developed to increase the effectiveness of organizations by integrating fundamentals and technical analytical knowledge in the management processes.

The Unicist Management System includes:

• A Business Intelligence System: to build competitive intelligence, critical intelligence and structural intelligence and to build the context of businesses.

• Unicist Contingency Rooms: to transform urgent problems into structural solutions.

• Performance Management System: to monitor the functionality of both the systemic functions and the adaptive functions of businesses.

• Unicist Conceptual Design Groups: to develop the dynamic business process architectures using the Extreme Design technology that has been developed to deal with complex adaptive environments.

The Unicist Management Systems integrate the existing systems of organizations. The Unicist System provides the root-causes of the business and its context. It also works as a Decision Support System that can be used in situation rooms.

Benefits of the Unicist Approach to Management Systems (IT)

• +30% increase in management efficacy

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Unicist Conceptual Marketing

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It has to be considered that any value proposition made to a person is recognized by the Conceptual Short-Term Memory (CSTM) that uses the concepts stored in the Long-Term Memory (LTM). Therefore, the marketing actions that are based on conceptual segmentation increase notoriously their effectiveness.

The unicist marketing technologies have been developed at The Unicist Research Institute to manage the root-causes of buying processes. Unicist Marketing is an approach based on the use of business objects and the unicist segmentation.

Buying decisions are driven by the concepts individuals have. That is why buying decision are driven by the instantaneous actions of the Conceptual Short-Term Memory that use the information stored as a concept in the long-term memory.

The unicist approach to marketing includes:

• Unicist Marketing Strategy: to define the short-term and long-term segmented strategies, both maximal strategies to grow and minimum strategies to sustain the customer base.

• Unicist Root-Causes of Buying Processes: to define the root-drivers of buying processes including the conceptual and the functional and psychological drivers.

• Maximal & Minimum Marketing Actions: to define the actions and their synchronicity that need to be developed in order to have a critical mass in buying decisions.

• Unicist Conceptual Design Groups: to define the concepts that drive the actions of the different segments of the market and define the segmented proposals and actions to be developed.

Benefits of the Unicist Approach to Marketing

• +25% of increase of marketing effectiveness

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Unicist Organizational Design

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Since human actions are driven by the concepts people have, it is necessary to organize business roles ensuring that the concepts that underlie business functions are compatible with the concepts of those who assume the responsibility of these roles.

The unicist organizational design approach transforms the business architecture into business processes that include objects to save energy and increase results. The unicist object driven organization is the natural way to design based on the knowledge of the concepts of the functions of a business.

This approach uses the Unicist Object Driven Organization and Client Centered Management models to define, organize and optimize processes that satisfy the needs of the market, the stakeholders and the shareholders.

It implies integrating business objects in the business processes that allow managing the adaptive aspects of businesses, accelerating the business processes while saving energy.

The unicist organizational design includes:

• The Organizational Strategy: to organize the processes to satisfy clients, shareholders and stakeholders organizing the efficacy and efficiency of business processes.

• Business Objects Building: to define the different types of business objects to be installed in business processes: drivers, catalysts, inhibitors, entropy-inhibitors and gravitational objects.

• Quality Assurance System: to define the different automated and non-automated quality assurance systems to ensure the reliability of business processes.

• Conceptual Design Groups: to design business processes based on their concepts and the technologies and resources that are available.

Benefits of the Unicist Approach to Organizational Design

• +20% of cost saving in business processes

Learn about the Unicist Object-driven Organization

Unicist Business Education

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Human adaptive actions are functional when people are aware of the concepts they have when approaching a particular activity. This allows going beyond automatic behavior.

Conceptual management requires learning to approach concepts through real successful experiences.

That is why Unicist Business Education works as a Teaching Hospital in Business. This implies that real solutions are developed with each participant.

The Unicist Research Institute introduced a paradigm shift that drove business strategy, architecture, marketing and management to a superior level that is driven by the conceptual approach to businesses.

The unicist educational programs are driven by the real solution that each participant develops with the support of counselors. The unicist conceptual design is used to ensure results in adaptive environments by managing the fundamentals of the solutions, defining the necessary functions that are integrated as a unified field, and ending with the definition of a dynamic process architecture.

The Unicist Business Education includes:

• Real Solution Building: to work with real cases of the participants in order to achieve a real guiding idea of the use of the technologies.

• Unicist Root-Cause Problem Solving: to sustain a structured approach to the adaptive aspects of businesses to develop solutions.

• Unicist Counseling Service: to have permanent support for the solutions of the problems and to manage the necessary technologies.

• Unicist Conceptual Design: each participant begins by developing the conceptual design of the solutions.

Benefits of the Unicist Approach to Business Education

• +30% increase in the efficacy of the participants

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A Paradigm Shift in Management

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This unicist conceptual management approach upgrades, but includes, the preexisting traditional approach to business management.

This upgrade is a paradigm shift in management that allowed managing root-causes, developing the conceptual design of solutions, building maximal and minimum strategies and developing the necessary actions to produce results.

In other words, what the unicist conceptual management did, was upgrading the management approach to ensure the generation of value.

The unicist approach integrates:

1. Unicist Business Strategy: The Unicist Strategy emulates the strategy implicit in the intelligence that underlies nature and establishes a maximal strategy to grow and a minimum strategy to survive.

2. Unicist Conceptual Design: This conceptual design defines the unified field of the functions of adaptive systems and defines their dynamic process architecture.

3. Unicist Root-Cause Management: It manages the root-causes of problems and the root-drivers of solutions.

4. Maximal & Minimum Strategy Actions: This approach defines the actions that need to be done following a logical synchronicity in order to work as a critical mass to ensure results in adaptive environments.

Benefits of the Unicist Approach to Business

• +40% increase of the speed of business growth

• +25% of increase of marketing effectiveness

• +20% of cost saving in business processes

• +30% of complex projects cost saving

• 99.5% of results assurance

• 80% of cost reduction for business process maintenance and improvement

• +30% increase in the efficacy of the participants

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The Basics Behind Unicist Strategy and Root Cause Management

Emulation of Reality

• The discovery of the ontogenetic intelligence of nature allowed discovering the concepts that underlie natural and artificial adaptive entities and explain their evolution. It provided the basics for secure strategy building and for the management of the root causes of things.

• The discovery of the triadic functionality of human conscious intelligence allowed emulating nature to develop strategies to influence the environment. It provided the basics to understand and influence individual actions.

• The discovery of the triadic functionality of collective intelligence allowed understanding the evolution of groups, institutions and societies. It provided the basics to understand and influence social behavior.

These basics sustain the emulation of the concepts and fundamentals of an adaptive environment that allow managing its root causes and the development of unicist strategies to ensure the generation of results.

Unicist Root Cause Library

Unicist Library

The information of the structure of the concepts and fundamentals included in this library allows managing the root causes of business functions.

The root cause library is based on more than 5,000 researches developed at The Unicist Research Institute.

It provides the knowledge objects, concepts and fundamentals to build business solutions including strategies, processes, roles and business objects.

Main Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

About The Unicist Research Institute

The Unicist Research Institute (TURI) has been, since 1976, the pioneer in the research of complexity where the roots of evolution and the structure of concepts were discovered.

It is specialized in the research of the roots of evolution, beginning with Natural Sciences and ending with Social Sciences. TURI has an academic arm, the Unicist Corporate University, and a business arm, the Unicist Confederation.

More than 5,000 unicist ontological researches were developed since 1976 in the field of basic sciences, life sciences and individual, institutional and social evolution. These sustained the development of technologies to be used in different fields, such as: medicine, economic growth, social evolution, businesses and personal development.

In the business world, TURI developed a Solution Bank based on the structures of concepts, which define the nature of business functions that allow managing the root-causes of problems and the root-drivers of solutions.

The main countries that originated these researches were: US, DE, UK, FR, JP, SE, CA, CH, IN, BR, AR, CAT, RU, CN, AU. TURI's Future Research Laboratory has completed the research of 70 countries' archetypes.

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