Beyond Dualism and Empiricism:
Making possible what was not possible before...

The unicist approach to living beings and complex adaptive environments allows apprehending their nature by dealing with them as unified fields.

This approach allowed structuring complexity and managing complex environments that could not be managed before.

This is a unicist logical approach to complexity that was developed by Peter Belohlavek at The Unicist Research Institute. It is based on the paradigm shift in sciences introduced by the Unicist Theory, which is based on the discovery of the intelligence that underlies nature and explained the dynamics and evolution of living beings and complex adaptive entities.

This approach was triggered in 1976 by the fallacy of considering empirically-justified knowledge as reliable knowledge.

Since 1976 more than 5,000 unicist researches were developed in the field of basic sciences, life sciences and individual, institutional and social evolution.

The paradigm shift expanded the boundaries of sciences and drove from dualism and empiricism to a triadic approach that is sustained by a pragmatic, structuralist and functionalist framework to deal with complex adaptive environments.

The Unicist Paradigm Shift in Sciences

The Paradigm Shift in Sciences:
an Emulation of Nature

The triadic structure of the ontogenetic intelligence of nature

The ontogenetic intelligence of nature defines the nature of an entity. It is defined by a purpose, an active principle and an energy conservation principle. As such, its structure was named unicist ontology and the name given to this intelligence was concept. It has to be considered that the research of the intelligence that underlies nature needs to be measurable, that is why this could only be done in the unified field where the results were measurable. The ontogenetic intelligence of nature discovered defines that there are only two types of relationships in the world: a complementary relationship and a supplementary relationship, integrated in a triadic function.

Scientific evidences of the triadic structure of nature

The objective of the research on the scientific evidences of the Unicist Theory was centrally focused on confirming: The existence and functionality of the ontogenetic intelligence of nature - That the unicist ontology emulates the ontogenetic intelligence of nature - The functionality of the unicist double dialectical logic to apprehend the triadic structure of nature and go beyond dualism - That concepts are defined by the ontological structure of an entity and have a functional meaning that is the framework of any possible action - The functionality of unicist objects that are built emulating the objects in nature.

The triadic structure of the unicist ontology to emulate nature

The Unicist Ontology describes the nature of reality by emulating the ontogenetic intelligence of nature. Therefore there is an ontological logic to understand the nature of reality. Nature is not a question of opinion. From a functional point of view, the nature of a specific reality is unique. Therefore there can only be “one” unicist ontology of something. Unicist ontology has an extreme difference with a philosophical approach. Its purpose is not to exert influence but to generate added value. What it has in common with philosophy is the action of apprehending the nature of reality.

Going beyond the dualistic dialectics of Marx and Hegel

Modern dialectics began based on an idealistic and materialistic dualistic approach to reality (Hegel – Marx) that proved being fallacious. It produces rationalistic conclusions of reality that sound incredibly simple and make the producer feel extremely powerful in the sense that it is possible to change an existing reality using a rational approach. The unicist double dialectics is a triadic approach based on the emulation of the ontogenetic intelligence of nature that allows emulating nature and complex adaptive systems. Its application made the valid emulation of individual, institutional and social evolution possible.

The triadic structure of the Unicist Logic is homologous with the “TAO”

The integration of Yin and Yang builds the triadic structure of the Unicist Logic.

"The Tao gave birth to one. One gave birth to two. Two gave birth to three. Three gave birth to all things." (Tao Te Ching – Lao Tzu)

Yang is homologous to the dialectics between the purpose and the active principle. It defines the active functionality of an entity.

Yin is homologous to the dialectics between the purpose and the energy conservation principle. It defines the energy conservation functionality.

Both the “TAO” and the Unicist Logic explain the structure of the unified field of the functionality of a specific reality including its dynamics and evolution.

The paradigm shift: from dualism to a triadic structure

The objective of the Scientific Research developed by Peter Belohlavek at The Unicist Research Institute was to deal with complex adaptive systems.

These systems might be natural systems or artificial complex adaptive systems like cultures, institutions or information systems.

The final goal was to find a solution for complexity as a universal problem.

This drove to the development of the Unicist Theory and the shift it generated in sciences. This approach has integrated systemic sciences with complexity sciences.

The paradigm shift of the Unicist Theory allowed the emulation of nature in the field of complex adaptive systems.

The Era of Conceptualization is Here

The explosion of information technologies, artificial intelligence and communication devices changed the role of managers and leaders. The new role of leaders requires now being able to manage the structure of the concepts of what is possible to be done in order establish the framework for the technologies. The Era of conceptualization is here. This is what the unicist approach is about.

It has to be considered that all human conscious actions are driven by the concepts and fundamentals an individual manages. This means that individuals always use the concept they have in mind, which might be functional or dysfunctional. The concept an individual has in mind is functional when the individual was able to apprehend the actual concept and is dysfunctional when her/his subjective pre-concept displaced the real concept. The knowledge of concepts is necessary to assume the responsibility for producing results in adaptive environments. In the field of operational tasks there is no need for managing concepts or fundamentals.

Unicist Conceptual Economics
Unicist Conceptual Anthropology
Unicist Conceptual Psychology
Unicist Conceptual Management
;

The Triadic Approach to Life Sciences and Intelligence

Ontogenetic intelligence of nature and the evolution of nature

The intelligence that underlies nature is a complex problem that is extremely abstract and can only be understood by using it in the real world. The research was focused on the unified field of living beings. The basic assumption that sustains this development is that the evolution of living beings, their behaviors, actions and deeds are driven by the same logical structural framework. This implies that there is an intelligence that defines the structural behavior of any entity that integrates this framework that allows predicting the behavior of all the entities where this intelligence is known.

Access here the paradigm shift we made in life sciences and healthcare

The research on the unicist ontology of health, which began in 2001, was focused on finding the essential structure of health that allows understanding the multiple medical specialties and medical approaches that deal with “the art of healing”. Fostering health requires ensuring that the psychic functionality, which is the active function of health, maintains and does not hinder the energy flow that sustains the functionality of organs. Fostering health requires stimulating a meaningful life where the interpersonal and intrapersonal adaptation conflicts can be managed.

A triadic approach to Clinical Trials to accelerate research

The discovery of the unicist ontological structure of complex systems developed at The Unicist Research Institute provided the final input to develop a methodology for adaptive clinical trials. The unicist ontology of health that was discovered provided the basic background for this methodology. This approach is based on the integration of aspects of traditional clinical trials, the concept of the “learn and confirm” standard and the unicist approach to complexity sciences. This approach uses destructive tests, which are a special kind of falsification test to sustain the Phase I and Phase II clinical trials.

A triadic approach to the research in complexity sciences

The unicist theory expanded the frontiers of sciences making the scientific approach to complex adaptive systems possible without needing to use arbitrary palliatives to transform complex systems into systemic systems in order to be able to research them. The unicist approach opened the possibilities of managing complexity sciences using a pragmatic, structured and functionalist approach. It is based on the research of the unicist ontological structure of a complex adaptive system which regulates its evolution. This approach is based on emulating the structure of the unicist ontogenetic intelligence of nature.

The Triadic Approach to Human Intelligence

Discovery of the roots of intelligence and their functionality

Ontointelligence determines the individual’s capacity to apprehend the underlying concept in a complex situation. Ontointelligence is necessary to manage reality as a unified field. This is necessary when dealing with complex adaptive systems. It is characterized and measured by: 1) Ethical Intelligence: the functionality of the individual’s “rules”; 2) Strategic Intelligence: the way an individual faces the reality to which s/he seeks to adapt. 3) Type of logical thinking: the individual’s mind mechanism used to solve the problems related to his adaptation to the environment.

Solution Thinking: a triadic approach to conceptual design

Solution Thinking: a triadic approach to conceptual design

Unicist thinking is a solution thinking approach that is based on approaching problems based on the universal solution given by the ontogenetic map of the concept that underlies the function that is being managed. Unicist Thinking implies beginning with a backward chaining thinking process and recycling the solution until it produces the results that have been defined as possible. Solution thinking implies beginning with the conceptual design of the solution based on the ontogenetic map of the concepts that defines the process and ending with the operational solution that can be managed by anyone.

Double dialectics to manage the triadic structure of nature

Double dialectics to manage the triadic structure of nature

The dualism of neural functionality makes binary approaches become the natural way to deal with reality. This dualism is functional in operational environments, ruled by cause-effect relationships. The triadic structure of reality is defined by a purpose, an active function and an energy conservation function. To apprehend this triadic structure with a binary mind it is necessary to be able to build a double dialectical approach in mind that emulates a specific reality. The disjunction “OR” is the basic rule in dualism and the conjunction “AND” is required to make a double dialectical approach.

Access here the discoveries we made in human intelligence

The triadic structure of reality is defined by a purpose, an active function and an energy conservation function. To apprehend this triadic structure with a binary mind it is necessary to be able to build a double dialectical approach in mind that emulates a specific reality. This approach was named unicist double dialectical logic because it allows defining the unified field of adaptive systems in order to diagnose and influence them. It is based on the fact that in complex systems all the elements are integrated by the conjunction “AND”. Dualistic, binary, thinking hinders apprehending the nature of reality.

The Triadic Approach to Superior Education

Educational design: the unicist ontology of learning processes

The structure of the “unicist ontology of learning processes” describes that the purpose is to achieve maturity so as to be able to learn based on the feedback of reality. The active learning process is based on a cognitive action and the energy conservation function is based on the integration within the natural stages of development an individual is able to manage. The learning process is analyzed in light of man’s natural evolution. Thus, the concept of Childhood-Adolescence-Adulthood established the maturity stages of learning and allowed defining the natural approach to learning.

Superior education uses a triadic approach to manage dynamics

Superior education uses a triadic approach to manage dynamics

The Unicist Education is a superior education model that is based on the discoveries on behavior and education. The unicist paradigm shift applied to education is given by the discovery of the unicist ontology of learning and by the reflection based education to learn to manage complex adaptive environments. The unicist logical approach allows driving businesses to the next level increasing their adaptiveness and speed of actions to improve results measured in growth and profits. This implies that the superior education has to move from the “know how” approach to the inclusion of the “know why” as a driver of learning processes.

Conceptual management: a triadic approach to businesses

Conceptual management: a triadic approach to businesses

The management of adaptive aspects of business, where the feedback defines the actions that need to be done, requires managing the concepts of the functions that are being managed. A concept is defined by the integration of a purpose, an active function, which generates entropy, and an energy conservation function that sustains the achievement of the purpose. Concepts are discovered acting in the real world; they are not based on imagination. That is why a concept is known when both the essential structure and the operational actions are managed. Wisdom is naturally associated with conceptual knowledge.

Access here the paradigm shift we made in superior education

The Unicist Education is a superior education model that is based on the discoveries on behavior and education. The unicist paradigm shift applied to education is given by the discovery of the unicist ontology of human learning processes and by the reflection based education to learn to manage complex adaptive environments. Unicist education is based on learning processes that are analogous to “teaching hospitals” based on real complex problem solving. While professional education provides a security framework, superior education is based on empowering the freedom of the participants.

Social Lab

The Triadic Approach to Sustainable Development

The unicist theory of social growth: A triadic approach

The unicist theory of social growth: A triadic approach

The actions of the elite of a society, its Establishment, are the drivers of the evolution or involution of such society. This elite is a natural representative of the values of the mass of the society and defines the possibilities of social evolution, which are sustained by the middle class that diminishes the conflicts between the mass and the elite. When a culture is evolving there are natural opportunities for social ascension, which implies that the members of the “low” class can become members of the middle class. It has to be considered that corruption is the structural inhibitor for social growth.

The unicist approach explains the nature of globalization

The unicist approach explains the nature of globalization

Sustainable globalization is a structured globalization that establishes a common space where this competition is equilibrated with an active cooperation. This cooperation allows fostering the possibilities of empowering the role of participants in the world. Sustainable globalization is a universal concept that applies to the globalization of countries and to the globalization of any public or private institution, like Greenpeace, the World Bank, etc., or any business organization. Therefore, this concept can even be used by an individual who needs to have this concept to go beyond the borders of a local activity.

Economic democracy fosters growth and social development

In the economic democracy, we have structured the four basic ethics that are accepted as existent: Statism, Protectionism / Dirigisme, Pre-capitalism and The Capitalism. The ontogenesis of these ethics is homologous to the phylogeny of the human growth processes. This is to say that Statism implies the childhood of economic behavior, protectionism / dirigisme is its adolescence, Pre-capitalism is its youth and Capitalism is its maturity. Anarchy is the stage previous to these ethics. It implies that individuals develop their economic activities eluding the rules of the environment.

Access here the paradigm shift we made in economics

Conceptual economics: a triadic micro-macro-micro approach

The economic scenario of a country drives the development of its social scenario. The Unicist Conceptual Economics was developed to deal with the nature of economic behavior allowing the development of transgenerational plans (20-50 years) to promote the development of countries. Managing economics as a complex adaptive system is a breakthrough that allows dealing with the world of possibilities before entering the world of probabilities. An internationally recognized expert, Alan Greenspan, recognized the need of a conceptual approach to economy in order to maximize the predictability of economic scenarios.

The Triadic Approach to Future Research

Using the unicist ontological structures in future research

The Unicist Approach to Future Research is based on the research of the unicist ontogenetic intelligence of nature that started at the beginning of the 80’s. It was developed by Peter Belohlavek at The Unicist Research Institute. It was a step by step discovery based on the apprehension of the nature of social phenomena entering afterwards in the institutional and individual evolution. Its integration with biology and physics was the final stage that was achieved. This approach is based on the fact that future and past are not symmetric. The past and the future are only symmetric in stagnated environments.

The Unicist Theory of Evolution: A Paradigm Shift in Sciences

The Unicist Theory of Evolution: A Paradigm Shift in Sciences

The Unicist Theory, developed by Peter Belohlavek, is a paradigm shift of the scientific approach to complex adaptive systems. The Unicist Theory has substituted empiricism by a pragmatic, structuralist and functionalist approach and has replaced knowledge falsification processes with destructive testing processes. This theory integrated complexity sciences with systemic sciences in a unified field. The Unicist Theory allowed understanding and influencing the evolution of living beings and artificial complex adaptive systems. This influence is exerted by using unicist logic and unicist technologies, which is now a worldwide trend.

The clash between adaptive and over-adaptive cultures

The clash between adaptive and over-adaptive cultures

The root cause of the clash between cultures is in fact the confrontation between over-adaptive and adaptive cultures. Over-adaptive cultures are naturally driven by a dualistic approach which drives them to consider enemies all those that are different or have a superior level of adaptiveness. Adaptive cultures are driven by integrative approaches that allow them influencing the environment while being influenced by it. While adaptive cultures include over-adaptive behaviors in order to accept the influence of the environment, over-adaptive cultures are dualistic and cannot accept adaptive behaviors within their boundaries.

Access here the paradigm shift we made in future research

When an individual “looks back” at the history, the events that occurred are reasonable, understandable and logical. Therefore when approaching the future what is required is having the “logic” that is evident when analyzing the events of the past. The building of future scenarios is based on the fact that the structure of the unicist ontology of a specific environment needs to be found in the past and that the facts of the present are used to infer the future. The unicist approach to future research is based on inferring the future based on the laws of evolution established by the ontogenetic intelligence of nature.

Unicist Think Tanks: The Drivers of the Unicist Approach

Unicist think tanks deal with the nature of things, which means that they manage the concepts that underlie reality that allow defining the functionality and credibility of facts, the possibilities for evolution and the objects that are involved in the process.

A Triadic Approach

They are based on the discussion of the foundations and justifications of the arguments, which implies using the pragmatic, structural and functionalist framework of the unicist approach. This is a triadic approach that subordinates the dualistic empirical approach, which is only acceptable when dealing with the operational aspects of the solutions that are developed.

Their Objective

The unicist think tanks are integrated by people who develop upgrades in effectiveness in complex environments. This implies an expansion of the traditional scope of activities of the think tanks. What the unicist think tanks have in common with the traditional model is that they deal with solutions for complex adaptive environments.

Think Tanks in Basic and Natural Sciences

The Think Tanks that work in the field of basic sciences and natural sciences use the unicist complexity sciences research methodology. Their final goal is to expand the boundaries of the scientific knowledge of complex adaptive environments.

The Scientific Framework

They provide the framework for applied research in the field of complex environments. They use a pragmatic, structuralist and functionalist framework based on the triadic essential structure of nature. This approach subordinates the dualistic empirical approach when dealing with complex environments. The empirical approach is used exclusively to deal with systemic environments where the complexity has been “solved”.

The Core Activities

The core activities of these think tanks are the discovery of the conceptual structure of the functions in nature and the development of the necessary destructive tests to define the limits of the validity of the findings and the application of non-destructive tests to confirm their functionality.

Think Tanks on Future Scenarios

These think tanks deal with the building of future scenarios in the social, economic and business fields. This approach is based on the fact that future and past are not symmetric. This is the case of all the environments that are evolving or involving. The past and the future are only symmetric in stagnated environments. When an individual “looks back” at the history, the events that occurred are reasonable, understandable and logical. Therefore, when approaching the future what is required is having the “logic” that is evident when analyzing the events of the past.

The building of future scenarios is based on the fact that the structure of the unicist ontology of a specific environment needs to be found in the past and that the facts of the present are used to infer the future. The unicist approach to future research is based on inferring the future based on the laws of evolution established by the ontogenetic intelligence of nature, which allowed developing the unicist ontology of evolution.

Unicist Future Research Laboratory

Access here

Think Tanks on Conceptual Economics

These Think Tanks are R&D groups dealing with Economics as a complex adaptive system. The objective of this activity is the development of 50-year economic scenarios for countries. These scenarios and plans are developed by Think Tanks organized with local ONGs using the unicist conceptual economic technology to manage the complex aspects of economic evolution. The conceptual economic technology provides the information on the objects that influence economic evolution. Its integration with conceptual anthropology allows managing the social, political and economic scenarios as a unified field. Think Tanks are integrated by teams that include local conceptual economists, educators specialized in superior education, anthropologists and jurists.

Economics as a Complex System

The economic scenario of a country drives the development of its social scenario. The Unicist Conceptual Economics was developed to deal with the nature of economic behavior allowing the development of transgenerational plans (20-50 years) to promote the development of countries. Managing economics as a complex adaptive system is an upgrade that allows dealing with the world of possibilities before entering the world of probabilities. An internationally recognized expert, Alan Greenspan, recognized the need of a conceptual approach to economy in order to maximize the predictability of economic scenarios. The development of the conceptual approach to country scenarios, which included conceptual economy, started in the ’70s and its core aspects were finished in the ’90s. It was triggered by the need to find a structural solution to the multiple failures in applying economic solutions to different countries. The objective was to find the concepts that allow adapting the systemic economy to the true drivers of economics considered as a complex system managing its unified field.

Unicist Think Tanks in Business

The “Unicist Think Tanks” develop and implement technologies in businesses. They are a participative way to develop solutions with sponsors and clients using the unicist technologies developed at The Unicist Research Institute. They became possible due to the integration of systemic methods, conceptual design, fundamental analysis and the use of business objects. They are professional groups that were developed to solve complex problems using the unicist technologies. They use the unicist logical approach to deal with complex problems. The “Unicist Think Tanks” are integrated by members of the Unicist Confederation and members of the sponsors or clients. They produce solutions in a predefined timeframe. They are groups where the conceptual knowledge of complex adaptive systems is transformed into solutions.

Conceptual Design

The Triadic Approach to Conceptual Design

Conceptual design allows defining what is possible to be achieved

The conceptual approach requires that people need to know “why” something is happening. This is unnecessary at an operational level, but is a basic question when dealing with strategic approaches. The “know why” is driven by a logical approach to reality that allows managing its concept making it reasonable, understandable and provable. When the boundaries of an activity are being expanded in order to influence a new environment, individuals need to know the concept that underlies the operational aspects. This implies understanding the unicist ontology (nature) of its concept and its dynamics.

Access here the paradigm shift we made in conceptual design

Each entity or function has one essential concept that defines its nature. The apprehension of this concept allows defining what is possible to be achieved and how to influence the environment. The unicist conceptual design is necessary to ensure the production of results in adaptive environments. This conceptual design implies having the knowledge of the concepts of reality. The discovery that human actions are driven by the concepts people have, established a new stage in the understanding and influence of individual, institutional and social behavior. It is necessary to acknowledge that concepts define the nature of things.

The Paradigm Shift in Business

The Market of Unicist Technologies as a Service

The triadic structure of technologies as a service

The unicist conceptual technologies for business expansion

The unicist approach was developed to make possible things that were not possible before, based on managing the nature of business processes. The goal of the unicist approach applied to business is to install technologies that allow expanding a business, increase its effectiveness in terms of results and increase the efficiency of the processes. This implies that the technologies include a maximal strategy and a minimum strategy for business growth, the use of systemic objects and conceptual design to improve processes and operational objects to ensure the bottom line. It is a results focused technology.

The market segments of unicist object driven technologies

This is a business objects and conceptual technologies driven approach. The functionality of this approach defines the conceptual segments of the market. There are five segments that have been identified: 1) Subjectivist Segment: who buys outsourced low cost solutions; 2) Results Driven Segment: who buys the production of measurable immediate results minimizing costs; 3) Efficiency Driven Segment: who buys the efficiency and reliability of a system; 4) Growth Driven Segment: who buys systemic solutions to generate growth; 5) Innovation Driven Segment: who buys the competitive advantage of a technology.

Implementation of Unicist Technologies as a Service

The Triadic Approach to Innovation Management

Implementation through Unicist Think Tanks

The Unicist Think Tanks are integrated by people who develop upgrades in effectiveness in complex environments: 1) They are solution providers who assume the responsibility to increase the effectiveness of a specific environment. 2) They deal with the nature of things, which means that they manage the concepts that underlie reality. 3) Their activity is based on the conjunction of ideas, using the unicist debate method. 4) The unicist think tanks are based on the discussion of the foundations and justifications of the arguments. This implies an expansion of the traditional scope of activities of think tanks.

Implementation through the Outsourcing of Services

Innovation is such when it cannot be managed with the existing “mindset” and requires a change of habits. The implementation of new technologies requires integrating the natural complementary competition with outsourcing processes of these innovations. This allows introducing the concept of the innovation in order to introduce the necessary “mindset” in the organization. It does not include the outsourcing of the operation, which is done by the members of the organization. The outsourcing of services as a catalyst, coordinated by a Think Tank, is the most effective way to introduce innovations.

Management Technologies as a Service

The Triadic Approach to Management

The emulation of nature: the organization driven by objects

The organization by objects emulates the organization of nature in order to increase the speed of processes, improve their quality and save costs. The organization of the organs of the human body is an example in nature. The Unicist approach of the organization driven by the use of business objects is a result driven model that, according to the predefined objectives, designs the necessary processes and utilizes and reuses business objects to produce the expected results. It implies the integration of the model of Client Centered Management (CCM) that is a model that catalyzes business and market expansion processes.

Integrating the triad of hardware, software and peopleware

Peopleware is perhaps the most significant development to provide business operational solutions to companies. It allows integrating hardware and software providing the true driver of any business model. It is necessary to understand the laws of organizational balance, the natural organization and the object driven business model in order to manage peopleware. Considering the ontology of peopleware, there are four structural approaches that share the same name as the segments of the operational business model: Operation Driven Peopleware, Process Driven Peopleware, Technology Driven Peopleware and Value Driven Peopleware.

The triadic structure of the natural business organization

The unicist organizational approach is based on designing strategies and transforming them into actions using an object driven organization model. It implies complementing the Strategy of a company with the Object Driven Organization that transforms the strategy into business actions. Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Access here the paradigm shift we made in business management

The unicist approach to business is based on the installation of business objects to organize processes. These objects allow accelerating their functionality, improve their quality and save energy. This type of organization requires following the Unicist Standard for adaptive systems, in order to ensure the functionality. It has to be considered that nature is a complex adaptive system that is organized by objects. Unicist business objects (UBO) are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.

Marketing Technologies as a Service

The Triadic Approach to Marketing

Transforming the triadic approach to marketing into objects

Transforming the triadic approach to marketing into objects

The object driven marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes. The core marketing objects are the commercial objects, the semantic objects and the semiotic objects. The purpose of a commercial object is to install “hope” in the mind of the potential customers. Semantic objects are linguistics communications, in written or verbal format, that have the power to install meaningful knowledge in the long term memory of an individual. Semiotic objects have the purpose of providing meaningful knowledge to their user promoting a universal action.

Transforming in-depth segmentation into profiles

The unicist segmentation model increases the accuracy of the definition of the segments of a market and allowed defining the Unicist Segmentation Effectiveness index (USE) to manage this information. The research on human intelligence allowed developing a segmentation model that integrates the hard segmentation and the functional segmentation with the psychological, the conceptual and the lifestyle segmentations to define the customer profiles. This allows dealing with different segments based on predictors and characteristics that can be observed. The main output of the Unicist Market Segmentation is the Customer Profiling.

The triadic approach to pilot testing applied to marketing

The triadic approach to pilot testing applied to marketing

Destructive testing allows defining the limits of the validity of knowledge considering that there are always, on the one hand, conceptual limits and, on the other, operational limits. Destructive testing needs to be the first test when dealing with marketing. This implies using a destructive testing approach to eliminate the subjectivism that is implicit in any projection. Non-destructive testing provides a reliable knowledge to operate under controlled conditions. The knowledge is valid if the conditions of the application environment are analogous and homologous to the characteristics of the validation environment.

Access here the paradigm shift we made in marketing

Access the unicist segmentation model that includes from the hard aspects of products and services to the deepest aspects of human behavior, transforming them into customer profiles. From a conceptual point of view, human intelligence is defined as the individual’s capacity to adapt. The objective of the research on human behavior was to find its nature in order to be able to influence individuals, their evolution and the environment. The understanding of the roots of human behavior allowed developing the segmentations that allow defining the profiles of the potential customers.

Business Strategy Technologies as a Service

The Triadic Approach to Business Strategy

The triadic structure to implement market growth strategies

The triadic structure to implement market growth strategies

The Unicist Theory of Market Growth is an objects driven approach. The purpose of the Unicist Objects Driven Market Growth is to provide the necessary technologies, processes and objects to make market confrontation successful to ensure growth. The basic condition to expand market share is to overcome the value proposition of the competitors, while building a complementary relationship with the customers. Objects Driven Market Growth integrates the technologies of Critical Mass Building, Object Driven Strategies and Market Confrontation based on the basic technology of Object Driven Marketing to sustain growth processes.

Introducing maximal strategies and minimum strategies to grow

Introducing maximal strategies and minimum strategies to grow

Strategies include naturally two elements to adapt to reality: an active element to increase the influence while adding value and an energy conservation function to ensure the survival of the organization. Thus, from an operational standpoint, a strategy is basically defined by the integration of a maximal strategy and a minimum strategy to adapt to the environment. This approach starts with the fundamental and technical analytical diagnoses of the unified field of a business defined by its conceptual structure, and ends with the work processes to be implemented.

The triadic structure to design and build business growth

The triadic structure to design and build business growth

The objective of the Unicist Theory of Business Growth is to establish the rules that need to be considered when developing growth programs. Business growth requires the integration of the context, the necessary critical mass and the operation. It can be said that the establishment of an adequate context is the final goal to be achieved, the operational structure for growth allows producing it and the critical mass allows saving energy in the process. The context for business growth needs to be diagnosed because the changes of a context happen very slowly and if the context is not adequate, the project cannot be implemented.

Access here the paradigm shift we made in business strategy

Unicist Strategies are an emulation of the organization of nature. The purpose of developing strategies is to grow in an environment. Individuals or institutions either grow or involve. There is no possibility of being fixed at a level because the environment is evolving and that transforms any “inaction” to remain at the same level into an involution process. Growing requires influencing the environment to deliver something and profiting from the counterpart. Influencing implies being able to develop an asymmetric complementation, with a negative slope, with the environment in which the strategy is being developed.

IT Design Technologies as a Service

The Triadic Approach to Information Technologies

The triadic structure of automation of business processes

The triadic structure of automation of business processes

The unicist ontology of “automation” defines a process that integrates systemic, operational and cognitive objects with quality assurance through automated processes or human control. In operational terms, the architecture of automation is integrated by systemic objects that transform energy, operational objects that seek to generate value and robots that automate the work processes to optimize the energetic algorithm. The objective of an automation process is the generation of value to be added to the participants of a “system”. It has to be a system that learns from the feedback to improve the work processes.

The triadic structure of unicist quality assurance processes

The triadic structure of unicist quality assurance processes

The Quality Assurance concept implies that in the activity, which must bring about an added value, there is a Redundant Functionality and a Self-exclusion System within a framework of a Redundant Operational Method. It is a characteristic that systems have, whether they include human action or not, to provide the accurate result to the point of being substituted by alternative systems in case of failure. Nothing is absolutely certain by definition within the scope of science. When we refer to certainty we mean that there are at least three alternative plans in case of failure and that alternative processes have been designed.

Adaptive automation is the next stage in business IT

The discovery and development of the unicist logical approach to business made possible the development of the unicist technologies driven by objects to manage businesses as adaptive systems. These technologies provided the basic tools to develop business robots that allow introducing adaptive automation in value generating processes to manage the adaptive aspects of businesses. In operational terms, the architecture of automation is integrated by systemic objects that transform energy, operational objects that seek to generate value and robots that automate the work processes.

Access here the paradigm shift we made in information technologies

Peopleware is what allows integrating hardware and software providing the true driver of the business model. It is necessary to understand the organizational equilibrium laws, the natural organization and the object driven business model in order to manage peopleware. Peopleware is business architecture applied to work process design. Therefore, it is for people who have a sound knowledge of the business that is being modeled. By definition, an approach that deals with the deepest human drivers to work is abstract. This abstraction needs to be apprehended in a reflection process to approach solutions for work processes.

Business Architecture Technologies as a Service

The Triadic Approach to Business Architecture

The simplicity of objects driven continuous improvement

The simplicity of objects driven continuous improvement

The unicist technology for continuous improvement is based on upgrading processes driven by the improvement of the objects included in such processes. This is a participative approach that begins with a diagnosis and a change strategy and ends with implemented improvements. The technology includes aspects that deal with the hardware, software and peopleware improvements. This is an object driven improvement technology to maximize results, which integrates innovation and business objects to improve processes and uses quality assurance and client centricity to ensure effectiveness.

The integration of fundamental and technical analysis

The triadic integration of fundamental and technical analysis

The discovery of the ontogenetic intelligence of nature and the structure of concepts that regulate the evolution of living beings and their deeds established the structure for fundamental analysis integrating it with technical analysis in order to develop reliable knowledge. Fundamental analysis is the approach that defines the limits of the possibilities of the evolution of a given reality. Fundamentals define the boundaries implicit in the functionality of a given reality. Technical analysis deals with the cause-effect relation between “variables” that have been identified making a systemic compromise.

The triadic approach to adaptive business processes

The triadic approach to adaptive business processes

The evolution of IT provided the operational tools to make adaptiveness manageable using object driven organization and adaptive automation. Adaptiveness is the capacity individuals, groups or organizations have to expand the space they occupy in the environment. Adaptiveness allows developing the maximal strategies that go beyond the existing boundaries of an activity to occupy a wider space in the environment. Adaptiveness implies having a reliable scenario of the environment and a strategy that includes both the maximal and minimum strategies in order to manage the influence the environment exerts on the organization.

Access here the paradigm shift we made in business architecture

Continuous improvement integrates innovation to improve the processes and objects that are being used to implement medium and /or big changes, using quality assurance, the client centered management model and the personalized organization model to ensure the achievement of a higher level of effectiveness. Maximal strategies are driven by innovation. Minimum strategies are driven by quality assurance, put into action by the development and implementation of medium changes and sustained by the personalized organization that ensures an effective participative action model.

Business Education Technologies as a Service

The Triadic Approach to Business Education

Unicist micro-clinics: a conceptual approach to businesses

Unicist micro-clinics: a conceptual approach to businesses

A Micro-clinic is an activity organized to develop the conceptual design of a solution. During this activity, a conceptual design of a business function is developed, while the participants learn to manage the technologies for conceptual design. The micro-clinic ends when a solution has been developed by the participants. These clinics give access to the unicist technology for conceptual design that ensures the functionality, the productivity and the quality assurance of the business processes that are designed. It needs to be considered that the access to the concepts are made by participating in real cases where the participants are involved.

Unicist micro-clinic: object driven virtual collaboration

Unicist micro-clinic: object driven virtual collaboration

This micro-clinic develops a specific solution for the company using the unicist virtual collaboration technologies. It provides the conceptual design of a virtual collaboration process that allows optimizing business processes and saving time and costs. The communication and IT technologies allowed making the next step in organizational design, integrating personal and virtual collaboration, using business objects, to maximize the results and minimize the costs. The virtual collaboration allows developing both internal and external work processes. Based on empirical information, the increase in productivity varies between 20% and 50%.

A University working as a solution and knowledge factory

The Unicist Corporate University is a globalized and decentralized organization that works as a Teaching Hospital in Business, working as a solution and knowledge factory for the participants and their companies. It works through multi-local business residencies. It promotes the unicist conceptual approach and the object driven technologies that foster a logical approach to deal with the adaptive aspects of businesses. It provides individuals with unicist conceptual tools and knowledge objects to deal with the nature of businesses to improve processes and transform knowledge into business results.

Access here the paradigm shift we made in superior education

The superior education in business management provided an empirical operational and analytical framework for business management that upgraded professionalism in the 20th century. These two situations, the redundancy of operational an analytical knowledge and the acceleration of business processes, made the static empirical approach to business become functional to business operation but dysfunctional to business management. These new demands imply going beyond empirical approaches and providing technologies that allow managing the adaptive dynamics of businesses.

The Triadic Approach to Business Coaching

Unicist Coaching works as a catalyst of business processes

The concepts people have in mind drive their actions. The goal of Business Coaching (Unicist) is to provide conceptual support and technologies to CEOs, top executives and business owners to expand businesses. The business coaching activity is focused on business growth and process improvement. The application of the paradigm shift introduced by the Unicist theory in sciences to the field of business, allowed the development of Conceptual Management and the Organization by Objects. This is an emulation of the organization of nature that simplified the management of the complex adaptive aspects of businesses.

Conceptual coaching to deal with the nature of problems

The Unicist Business Coaching is a “knowledge business” for doers that is developed by doers. UBC assumes a catalyzing role in business. The UBC has three integrated simultaneous clients: the company, the coachee and the projects. It provides the necessary conceptual knowledge that allows managing the fundamentals of business processes to ensure the achievement of the business goals that have been established. This role requires that coaches assume the responsibility for avoiding fallacies to ensure results. Unicist business coaches provide conceptual knowledge that guide the coachees.

The Unicist School

Unicist School

Access

Contact us

Countries

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Main Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

Unicist Scientific Collaboration