The Unicist Approach to Business

Emulating the Intelligence of Nature

The Unicist Approach to business is based on the emulation of the intelligence of nature. Nature is essentially organized by processes, roles and objects and the unicist approach emulates this organization in businesses. This requires managing the concepts that underlie the business functions, building the diagram of their unified field to organize the roles and installing the business objects that accelerate and assure the quality of the processes. The management of concepts requires knowing the unicist ontological structures of the business functions to develop their conceptual design, defining the Unified Field Diagram and the Layout of Processes and Roles to define business processes. The development of the unicist approach to business was led by Peter Belohlavek at The Unicist Research Institute.

Unicist Business Strategy

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Design of business growth strategies
  • Design of market growth strategies
  • Design of organizational strategies
  • Development of situation rooms
  • Development of profit improvement strategies
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The Unicist Technology for Business Strategy was developed to build structural strategies based on Future Scenarios. This technology allows developing maximal strategies to expand businesses and minimum strategies to sustain them. The approach uses the unicist conceptual design system to define the business and its context and ends with the conceptual design of the necessary architecture. The final step is transforming the architecture into a structural operational solution.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Future Scenario Building          
Independent   Checked Checked Checked Checked
Aligned     Checked Checked Checked
Influential       Checked Checked
Emergent         Checked
Unicist Strategy Building          
Autonomous   Checked Checked Checked Checked
Flank Defendant     Checked Checked Checked
Frontal       Checked Checked
Empty Space Occupier         Checked
Unicist Diagnostics          
Descriptive Diagnostics   Checked Checked Checked Checked
Static Diagnosis     Checked Checked Checked
Causal Diagnosis       Checked Checked
Conceptual Diagnosis         Checked
Unicist Business Intelligence          
Functional Information   Checked Checked Checked Checked
Behavioral Information     Checked Checked Checked
Defensive Information       Checked Checked
Competitive Information         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Business Intelligence

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Design of critical intelligence systems
  • Design of marketing intelligence systems
  • Design of competitive intelligence systems
  • Design of organizational intelligence systems
  • Business scenario building
  • Country scenario building
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The Unicist Business Intelligence System was developed to provide business intelligence reports or install Situation Rooms in Companies for the superior management of the organization. This system deals with the management of businesses considered as unified fields with their markets. The Unicist Approach to business intelligence is based on the use of unicist technologies that allow defining the information that is necessary to build competitive intelligence, critical intelligence and structural intelligence and building the context of businesses. These technologies are provided as a service (TaaS) and the solutions are developed by the clients or by Unicist K-Groups that are integrated with members of the client.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Business Intelligence          
Functional Information   Checked Checked Checked Checked
Behavioral Information     Checked Checked Checked
Defensive Information       Checked Checked
Competitive Information         Checked
Future Scenario Building          
Independent   Checked Checked Checked Checked
Aligned     Checked Checked Checked
Influential       Checked Checked
Emergent         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Unicist Ontology          
Pre-concepts   Checked Checked Checked Checked
Operational Concepts     Checked Checked Checked
Functional Concepts       Checked Checked
Essential Concepts         Checked
Unicist Strategy Building          
Autonomous   Checked Checked Checked Checked
Flank Defendant     Checked Checked Checked
Frontal       Checked Checked
Empty Space Occupier         Checked
Competitive Analysis          
Opportunity Driven   Checked Checked Checked Checked
Role Driven     Checked Checked Checked
Supplement Driven       Checked Checked
Competition Driven         Checked

Second Opinion Diagnoses

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Development of business growth diagnoses
  • Development of business sustainability diagnoses
  • Development of business organization diagnoses
  • Development of business globalization diagnoses
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A Second Opinion Strategic Diagnosis is a structural diagnosis of a business that begins with the definition of the nature of the business and ends with the action plans. It is based on the use of the unicist ontological algorithms included in the Unicist Standard. The output includes diagnoses, prognoses, action plans, and strategic alternatives. The unicist diagnostics technology was developed to provide a standard for the diagnosis of businesses whatever the field of activity. It has been a methodology used in the Unicist R&D processes for years until it was approved as a standard. Unicist Diagnostics is based on fundamental diagnoses that deal with the concept of the business and technical analytical diagnoses that deal with operational aspects. The integration of these various aspects makes the results absolutely reliable. This diagnosis is developed using the information provided by the client and the facts of the business integrated with the structural information included in our Knowledge Bank.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Diagnostics          
Descriptive Diagnostics   Checked Checked Checked Checked
Static Diagnosis     Checked Checked Checked
Causal Diagnosis       Checked Checked
Conceptual Diagnosis         Checked
Unicist Ontology          
Pre-concepts   Checked Checked Checked Checked
Operational Concepts     Checked Checked Checked
Functional Concepts       Checked Checked
Essential Concepts         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Business Syndromes          
Manpower   Checked Checked Checked Checked
Continuous Improvement     Checked Checked Checked
Technology       Checked Checked
Innovation         Checked
Change & Innovation Management          
Small Change Management   Checked Checked Checked Checked
Medium Change Management     Checked Checked Checked
Big Change Management       Checked Checked
Structural Innovation Management         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Business Architecture

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Design of business architecture
  • Design of IT architecture
  • Design and optimization of business processes
  • Design of virtual organization processes
  • Design of virtual collaboration processes
  • Design of business objects
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The unicist object driven organization technology emulates the organization of nature to accelerate processes and save energy. The object driven organizational approach transforms the business architecture into business processes that include objects to save energy and increase results. It allows developing objects that work as adaptive systems with the necessary quality assurance integrating the peopleware, software and hardware of organizations. The development and use of catalyzing and gravitational objects allow expanding the boundaries of business generating growth. The unicist object driven organization emulates nature being an upgrade but at the same time a back to basics. It integrates virtual collaboration as a core technology to save energy and increase synergy. Based on empirical information, the increase in productivity, in the specific processes, varies between 20% and 50%.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Object Driven Organization          
Function Driven   Checked Checked Checked Checked
Objective Driven     Checked Checked Checked
Consensus Driven       Checked Checked
Market Driven         Checked
Unicist Business Architecture          
Analogic Driver   Checked Checked Checked Checked
Rule Based Driver     Checked Checked Checked
Empirical Driver       Checked Checked
Objects Based Driver         Checked
Unicist Business Objects          
Inhibiting   Checked Checked Checked Checked
Entropy Inhibiting     Checked Checked Checked
Driving       Checked Checked
Catalyzing         Checked
Change & Innovation Management          
Small Change Management   Checked Checked Checked Checked
Medium Change Management     Checked Checked Checked
Big Change Management       Checked Checked
Structural Innovation Management         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Continuous Improvement

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Design of continuous improvement systems
  • Design of innovation management strategies
  • Design of change management strategies
  • Design of people management systems
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The unicist technology for continuous improvement is based on upgrading processes driven by the improvement of the objects included in such processes. This is a participative approach that begins with a diagnosis and a change strategy and ends with implemented improvements. The technology includes aspects that deal with the hardware, software and peopleware improvements. These technologies are provided as a service (TaaS) and the solutions are developed by the clients or by Unicist K-Groups that are integrated with members of the client.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Continuous Improvement          
Repair   Checked Checked Checked Checked
Update     Checked Checked Checked
Upgrade       Checked Checked
Renewal         Checked
Unicist Conceptual Design          
Guiding Idea Design   Checked Checked Checked Checked
Logical Design     Checked Checked Checked
Objects Design       Checked Checked
Process Design         Checked
Unicist Problem Solving          
Simple Problem Solving   Checked Checked Checked Checked
Complicated Problem Solving     Checked Checked Checked
Systemic Problem Solving       Checked Checked
Complex Problem Solving         Checked
Avant Garde Groups          
Process Improvement Groups   Checked Checked Checked Checked
Objects Improvement Groups     Checked Checked Checked
Systemic Improvement Groups       Checked Checked
Innovation Groups         Checked
Business Objects Building          
Action Inhibitors   Checked Checked Checked Checked
Entropy Inhibitors     Checked Checked Checked
Drivers       Checked Checked
Catalysts         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Knowledge Management

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • IT Strategic Design IT Strategic Design IT Strategic Design IT Strategic Design
  • IT Strategic Design IT Strategic Design IT Strategic Design IT Strategic Design
  • Hardware Strategies
  • Software Strategies
  • Peopleware Strategies
  • Automation Strategies
  • Security Strategies
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The Unicist approach to Knowledge Management is a concept that has been transformed into a technology that allowed constructing knowledge systems. It structures the information logically. This enables learning from experience and improving the operation permanently in organizations. The Unicist knowledge management produces economic benefits. That is why we only recommend the use of this technology in those cases in which the economic results are immediate and measurable.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Knowledge Management          
Avoid Loss of Knowledge   Checked Checked Checked Checked
Earn New Knowledge     Checked Checked Checked
Structure Knowledge       Checked Checked
Build Knowledge Objects         Checked
Knowledge Objects          
Experience Based Objects   Checked Checked Checked Checked
Erudite Objects     Checked Checked Checked
Systemic Objects       Checked Checked
Conceptual Objects         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Unicist Ontology          
Pre-concepts   Checked Checked Checked Checked
Operational Concepts     Checked Checked Checked
Functional Concepts       Checked Checked
Essential Concepts         Checked
Unicist Benchmarking          
Operational Analogies   Checked Checked Checked Checked
Functional Analogies     Checked Checked Checked
Functional Homologies       Checked Checked
Essential Homologies         Checked
Destructive Testing          
Substitute Clinics   Checked Checked Checked Checked
Complexity Research     Checked Checked Checked
Ontological Reverse Engineering       Checked Checked
Succedaneum Clinics         Checked

In-company Corporate Universities

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Development of process improvement
  • Development of knowledge acquisition groups
  • Development of business objects
  • Development of commercial leads and relationships
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The Unicist In-company Universities are organized as business units to develop structural solutions using the unicist approach and the unicist methods. The activities of these Universities might include the development of structural solutions for the companies, their clients, providers, distributors or associates. They are based on the use of the unicist conceptual design methodology and the unicist object driven technologies. These technologies are transferred as a service (TaaS). They work as Teaching Hospitals in Businesses and are organized by specialized Business Residencies. The development of the systemic solutions and their implementation are made by “avant garde” groups integrated by the participants of the universities. Complex solutions are managed by Unicist K-Groups. The Corporate Universities have a positive cash-flow due to the solutions developed.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Ontology of Learning          
For Simplists   Checked Checked Checked Checked
For Utopists     Checked Checked Checked
For Doers       Checked Checked
For Innovators         Checked
Educational Objects          
Homological Benchmarking   Checked Checked Checked Checked
Specific Fundamentals     Checked Checked Checked
Unicist Reflection       Checked Checked
Pilot Testing         Checked
Unicist Problem Solving          
Simple Problem Solving   Checked Checked Checked Checked
Complicated Problem Solving     Checked Checked Checked
Systemic Problem Solving       Checked Checked
Complex Problem Solving         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Unicist Reflection          
Intuitive Projection   Checked Checked Checked Checked
Rational Projection     Checked Checked Checked
Introjecting Reality       Checked Checked
Focusing on Reality         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Conceptual Design

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Conceptual design of business models
  • Conceptual design of business processes
  • Conceptual design of IT systems
  • Conceptual design of marketing processes
  • Conceptual design of people management systems
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The purpose of conceptual design is to define the process architecture of the solution. To make this solution possible, it is necessary to be able to emulate it in mind. Emulating in mind requires envisioning the final picture of the process and the results that will be achieved. This requires having the knowledge of the fundamentals of the process and a solution thinking approach that allows building the solution. The emulation of the solution becomes possible if the conceptual knowledge of the solution is available. The conceptual knowledge requires managing the unicist ontology that defines the functionality of the concept that drives the solution. Thus conceptual design implies integrating the emulation of the solution and the conceptual knowledge of the process to build the process architecture.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Conceptual Design          
Guiding Idea Design   Checked Checked Checked Checked
Logical Design     Checked Checked Checked
Objects Design       Checked Checked
Process Design         Checked
Unicist Ontology          
Pre-concepts   Checked Checked Checked Checked
Operational Concepts     Checked Checked Checked
Functional Concepts       Checked Checked
Essential Concepts         Checked
Fundamental Analysis          
Analogical Analysis   Checked Checked Checked Checked
Technical Analysis     Checked Checked Checked
Systemic Analysis       Checked Checked
Conceptual Analysis         Checked
Business Objects Building          
Action Inhibitors   Checked Checked Checked Checked
Entropy Inhibitors     Checked Checked Checked
Drivers       Checked Checked
Catalysts         Checked
Unicist Benchmarking          
Operational Analogies   Checked Checked Checked Checked
Functional Analogies     Checked Checked Checked
Functional Homologies       Checked Checked
Essential Homologies         Checked
Unicist Destructive Testing          
Substitute Clinics   Checked Checked Checked Checked
Complexity Research     Checked Checked Checked
Ontological Reverse Engineering       Checked Checked
Succedaneum Clinics         Checked

Unicist Contingency Rooms

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • To improve servicing processes
  • To improve business processes
  • To improve commercial processes
  • To improve industrial processes
  • To improve administrative processes
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Unicist Contingency Rooms are organizational units that transform urgent problems into structural solutions. These units are basically organized as teams led by a person who is responsible for the Contingency Room. When they begin their teamwork, the leadership includes the participation of a coordinator, who assumes the responsibility for doing what is needed to find the solutions for the problem that needs to be solved, an ombudsman to represent the needs of the client and a fallacy shooter who ensures that the group manages valid knowledge. Their final purpose is to solve an urgent problem. Their maximal strategy is to develop the structural solutions while the minimum strategy is to solve the urgent problems.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Conceptual Design          
Guiding Idea Design   Checked Checked Checked Checked
Logical Design     Checked Checked Checked
Objects Design       Checked Checked
Process Design         Checked
Continuous Improvement          
Repair   Checked Checked Checked Checked
Update     Checked Checked Checked
Upgrade       Checked Checked
Renewal         Checked
Quality Assurance          
Methods Driven   Checked Checked Checked Checked
Control Driven     Checked Checked Checked
Redundancy Driven       Checked Checked
Self-exclusion Driven         Checked
Unicist Problem Solving          
Simple Problem Solving   Checked Checked Checked Checked
Complicated Problem Solving     Checked Checked Checked
Systemic Problem Solving       Checked Checked
Complex Problem Solving         Checked
Unicist Diagnostics          
Descriptive Diagnostics   Checked Checked Checked Checked
Static Diagnosis     Checked Checked Checked
Causal Diagnosis       Checked Checked
Conceptual Diagnosis         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Object Driven Marketing

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Development of new market segments
  • Development of new distribution channels
  • Development of global and regional markets
  • Development of virtual marketplaces
  • Development of maximal and minimum strategy driven marketing actions
Become a user

The Unicist Marketing Technology, that is provided as a service, is a behavioral approach and an object driven approach. It provides structural solutions that are based on the unicist segmentation model and the use of marketing objects. On the one hand, it includes four types of segmentations: the functional, the psychological, the conceptual and the lifestyles segmentations, to establish customer profiles for both in B2B and B2C markets. On the other hand, it uses commercial, semantic and semiotic objects to empower the influence on the buying processes.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Behavioral Marketing          
Product Driven   Checked Checked Checked Checked
Advertising Driven     Checked Checked Checked
Promotion Driven       Checked Checked
Brand Driven         Checked
Unicist Segmentation          
Demographic   Checked Checked Checked Checked
Functional     Checked Checked Checked
Psychological       Checked Checked
Conceptual         Checked
Unicist Commercial Objects          
Empathy Building   Checked Checked Checked Checked
Brand Power     Checked Checked Checked
Value Adding       Checked Checked
Value Generation         Checked
Unicist Semantic Objects          
Informative   Checked Checked Checked Checked
Value Adding     Checked Checked Checked
Conflict Management       Checked Checked
Complement Building         Checked
Commercial Community          
Networking Objects   Checked Checked Checked Checked
Intellectual Objects     Checked Checked Checked
Doing Objects       Checked Checked
Innovation Objects         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Virtual Marketplace Building

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Development of global and regional virtual marketplaces
  • Development of segmented virtual marketing processes
  • Development of segmented big data information
  • Development of object driven marketing campaigns
  • Generation of commercial communities
  • Development of maximal and minimum strategy driven marketing actions
Become a user

Virtual marketplaces in B2B are based on the integration of virtual professional relationship building approaches with personal relationship management to expand sales or build new market channels. This technology was developed to deal with supply driven markets, differentiated value propositions and innovations. Virtual marketplaces are a marketing approach that becomes feasible due to the era of participation that was triggered by the expansion of social networks. The building of virtual marketplaces requires integrating the market segmentation with the segmentation of media to use segmented marketing objects to influence buying decisions. Virtual Marketplaces are the most effective marketing approach that requires the use of segmented commercial and semantic objects and the use of catalysts and brand power to ensure influencing the buying process.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Behavioral Marketing          
Product Driven   Checked Checked Checked Checked
Advertising Driven     Checked Checked Checked
Promotion Driven       Checked Checked
Brand Driven         Checked
Unicist Segmentation          
Demographic   Checked Checked Checked Checked
Functional     Checked Checked Checked
Psychological       Checked Checked
Conceptual         Checked
Unicist Commercial Objects          
Empathy Building   Checked Checked Checked Checked
Brand Power     Checked Checked Checked
Value Adding       Checked Checked
Value Generation         Checked
Unicist Semantic Objects          
Informative   Checked Checked Checked Checked
Value Adding     Checked Checked Checked
Conflict Management       Checked Checked
Complement Building         Checked
Commercial Community          
Networking Objects   Checked Checked Checked Checked
Intellectual Objects     Checked Checked Checked
Doing Objects       Checked Checked
Innovation Objects         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Unicist Customer Profiling

A Triadic Approach
that Emulates the Intelligence Nature

Main Applications:

  • Development of potential customer profiles
  • Development of segmented marketing objects
  • Development of life-style driven marketing
  • Definition of conceptual segmentation to define segmented marketing actions
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Unicist Behavioral Marketing allowed developing a profiling technology that begins with the hard characteristics of a segment and integrates with the functional segmentation, the psychological, the conceptual and the lifestyle segmentations to define the customer profile. This allowed dealing with different segments based on predictors and characteristics that can be observed. These technologies are provided as a service (TaaS) and the solutions are developed by the clients or by Unicist K-Groups that are integrated with members of the client.

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Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Hard Demographic Segmentation          
Individual and Familiar Profile   Checked Checked Checked Checked
Educational Profile     Checked Checked Checked
Social and Cultural Profile       Checked Checked
Occupational Profile         Checked
Functional Segmentation          
Independent (Demythologizing)   Checked Checked Checked Checked
Risk Avoider (Attractive)     Checked Checked Checked
Doer (Conventional)       Checked Checked
Innovator (Conceptual)         Checked
Psychological Segmentation          
Emotive   Checked Checked Checked Checked
Affective     Checked Checked Checked
Protective       Checked Checked
Authoritative         Checked
Conceptual Segmentation          
Function Driven   Checked Checked Checked Checked
Needs Driven     Checked Checked Checked
Growth Driven       Checked Checked
Innovation Driven         Checked
Lifestyle Segmentation          
Independent   Checked Checked Checked Checked
Aligned     Checked Checked Checked
Influential       Checked Checked
Emergent         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

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Countries

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Main Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods