This Tweetinar (June 28, 2010) by Peter Belohlavek will give you access to the unicist methodology for Complexity Sciences to deal with Marketing Mix as a paradigmatic case of an adaptive system.
This will give you access to an ontological approach and the use of objects to manage the marketing mix as a complex adaptive system.
Access or request a Unicist Tweetinar on this subject at:
Learn more about the trend of ontology based solutions for businesses:
Resident PM Manager
NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.