Unicist Competitive Strategy Catalyst

An ADD-ON for Business Growth

The Unicist Competitive Strategy Catalyst is a Cognitive System that works as an ADD-ON for Business Planning and Budgeting Systems. The 4th Industrial Revolution established the framework of the Unicist Cognitive Systems that manage the unified field of businesses.

Business Strategy Catalyst

The development of Unicist Competitive Strategy, which emulates the ontogenetic intelligence of nature, allowed building a business catalyst that deals with maximal strategies to grow and minimum strategies to ensure results.

The Unicist Business Strategy is based on the knowledge of the concepts and fundamentals of business functions and of the unified field of the business processes involved.

This cognitive system emulates the functionality of business strategies and works as a simulator to define alternative strategies. It is an ADD-ON that catalyzes growth in companies that have a business planning or a budgeting system.

Unicist competitive strategy is a value adding strategy that was developed to foster growth and increase profitability. The competitive strategy catalysts increase more than 30% the speed of sustainable growth. The building of catalysts can be insourced or outsourced.

About Business Catalysts

Catalysts are objects that are naturally integrated in any living being. Among the most well-known catalysts in biology are the enzymes that catalyze multiple processes to ensure the survival and evolution of living beings. 

Adaptive business functions are regulated by driving, inhibiting and entropy inhibiting objects. Catalysts are objects that work as process accelerators that allow ensuring the functionality and evolution of adaptive systems of any kind.

The catalysts are part of the restricted context of the process that is being catalyzed, while the gravitational objects are part of the wide context.

Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

The Competitive Strategy Emulator as a Catalyst

The unicist strategic approach is based on the knowledge of the concepts and fundamentals of business processes that define the root causes of their functionality.

The unicist evolutionary approach, which is a generic catalyst, emulates the intelligence and evolution of nature using unicist artificial intelligence. Based on this approach, each competitive strategy includes a maximal strategy to grow and a minimum strategy to ensure results.

The unicist logic, included in the unicist artificial intelligence module, allows managing the unified field of business functions and define their strategies.

The unicist artificial intelligence module allows emulating the functionality of strategies and developing the necessary pilot tests to confirm their functionality.


The installation of the Unicist Competitive Strategy Add-On begins with the development of a one day virtual “clinic”, with up to 21 participants, where a real case is solved using the unicist evolutionary approach. This clinic is divided into two parts:

  1. The transfer of the basics of the technologies included in the system
  2. The solution of a real case using these technologies

This allows confirming the functionality and simplicity of the unicist approach.

The Unicist Strategy Add-On is installed as a prototyper, that allows building the system, and works on the cloud where the collaborative work of the system takes place. It includes the fundamentals of the business functions and processes, as well as all the modules of the system.

It uses the unicist artificial intelligence monitor to manage the feedback of the pilot tests. This UAI monitor is installed within the system after the first pilot tests proved their functionality.

Expert System with Unicist Artificial Intelligence

Unicist Expert Systems use an intuitive approach based on unicist artificial intelligence, to provide reliable knowledge to diagnose and build solutions. They are an optional module in the Unicist Cognitive Systems. They are built based on the information of the concepts and fundamentals provided by The Unicist Research Institute and the information provided by the clients.

Unicist Artificial Intelligence

On the one hand, artificial intelligence allowed managing and learning from data. On the other hand, the development of the unicist artificial intelligence, that emulates human intelligence, allowed managing the unified field of processes and learning from their results.

Artificial Intelligence is a must at this stage to use the data of the market and the information of the ontogenetic maps of the business processes. The unicist artificial intelligence (UAI) allows managing small data and helps to minimize the subjective bias of big data management.

The Unicist Artificial Intelligence emulates the functionality of human intelligence by developing inferences based on the ontogenetic maps of business functions that are defined by the fundamentals of the specific functions and learns from their feedback.

UAI has an inference engine to interpret the information of the market and to learn from the feedback of actions.

The Unicist Competitive Strategy Emulator includes:

1. A Business Intelligence Module

The objective of the business intelligence module is to provide the necessary information to manage the present and future scenarios of the business.

This system deals with the management of businesses considered as unified fields with their markets.

The Unicist Approach to business intelligence is based on the use of unicist technologies that allow defining the information that is necessary to build competitive intelligence, critical intelligence and structural intelligence and building the context of businesses.

2. A Unicist Strategy Building Module

This module guides the development of alternative strategies. Unicist Strategy is an emulation of the intelligence that underlies nature. It is a planning process to achieve possible goals developing maximal strategies to expand and minimum strategies to ensure profits.

It was created to develop strategies in adaptive environments, integrating expansive and defensive strategies as a unit to ensure results. The unicist unified field method defines the steps to diagnose, build solutions and develop pilot tests to ensure the results of business strategies.

3. A Competitive Strategy Building Module

This module provides the information to develop the adequate strategies to confront with competitors.

Confrontations may be active or passive, but they are always present.

The type of competitive strategy depends on the positioning of the organization, the competitors and the characteristics of the environment.

The final goal of competitive strategies is to achieve the goals minimizing the conflicts.

4. A Sustainability Assurance Module

Sustainability is a basic condition for strategy building. Strategy requires anticipating trends and ensuring that the results are achieved.

This requires managing organizations as a system and influencing the environment to generate value and assure the results.

On the one hand, sustainability depends on the capacity of managing the future possibilities of a business, and the available influence to introduce innovations in the environment

On the other hand, sustainability depends on the maximal and minimum strategies of an organization and the efficacy of its management.

5. A Pilot Testing Module

The pilot testing module uses two different tests:
a) To validate the limits of the functionality of processes and objects.
b) To confirm the functionality of specific actions.

Pilot tests provide the feedback from the environment and the core learning input for the unicist artificial intelligence module. The testing of unicist ontologies implies testing their functionality and requires a precise design of the tests. The “trial and error” use of actions or objects is not a pilot test.

Main Markets & Countries

Main Markets (Generic)

Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • High-Tech • Knowledge Businesses • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

Country Archetypes Developed

Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam