Unicist Competitive Strategy Labs

Competitive Strategy Labs

Situation Rooms to Manage Competitive Strategies

The Unicist Competitive Strategy Lab is a solution that manages the fundamentals of businesses, builds catalyzing objects to develop maximal strategies to grow and minimum strategies to ensure results.

Due to the crisis triggered by the Coronavirus, the value propositions of The Unicist Research Institute include the development of counter-cyclical solutions based on the technologies that were developed and applied in the world-crisis 2008.

The Unicist Competitive Strategy Lab sustains Business Planning and Budgeting. The 4th Industrial Revolution established the framework of the unicist expert systems that manage the unified field of businesses.

The management of businesses requires having a strategic approach to their adaptive aspects. Adaptiveness implies that the functionality of processes is feedback dependent, which requires having a maximal strategy to expand and a minimum strategy that ensures survival and does not depend on the feedback.

The development of Unicist Competitive Strategy, which emulates the ontogenetic intelligence of nature, allowed building a business catalyst that deals with maximal strategies to grow and minimum strategies to ensure results.

The Unicist Business Strategy is based on the knowledge of the concepts and fundamentals of business functions and of the unified field of the business processes involved.

This Lab emulates the functionality of business strategies and works as a simulator to define alternative strategies. It is a system that catalyzes growth in companies that have a business planning or a budgeting system.

Unicist competitive strategy is a value-adding strategy that was developed to foster growth and increase profitability. 

The competitive strategy catalysts increase more than 30% of the speed of sustainable growth. The building of catalysts can be insourced or outsourced.

About Business Catalysts

Catalysts are objects that are naturally integrated into any living being. Among the most well-known catalysts in biology are the enzymes that catalyze multiple processes to ensure the survival and evolution of living beings. 

Adaptive business functions are regulated by driving, inhibiting and entropy inhibiting objects. Catalysts are objects that work as process accelerators that allow ensuring the functionality and evolution of adaptive systems of any kind.

The catalysts are part of the restricted context of the process that is being catalyzed, while the gravitational objects are part of the wide context.

Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

The Competitive Strategy Lab as a Catalyst

The unicist strategic approach is based on the knowledge of the concepts and fundamentals of business processes that define the root causes of their functionality.

The unicist evolutionary approach, which is a generic catalyst, emulates the intelligence and evolution of nature using unicist artificial intelligence. Based on this approach, each competitive strategy includes a maximal strategy to grow and a minimum strategy to ensure results.

The unicist logic, included in the unicist artificial intelligence module, allows managing the unified field of business functions and define their strategies.

The unicist artificial intelligence module allows emulating the functionality of strategies and developing the necessary pilot tests to confirm their functionality.

The Use of Unicist Expert Systems to Develop Solutions

The management of business adaptiveness is a paradigm shift introduced by the 4th Industrial Revolution. This drove to the development of the Unicist Expert Systems to manage the unified fields and fundamentals of business processes to develop solutions in adaptive environments.

Unicist Management System

These systems provide an intelligent participative tool to manage the unified field of the business processes to increase their adaptability, productivity, quality and customer orientation.

The Unicist Expert Systems were developed at The Unicist Research Institute using the knowledge-base generated by more than 5,000 researches developed in the field of social, business and individual evolution.

There are expert systems available for each category of business function, which allow generating solutions that manage the root causes of the problems and developing the catalysts needed to ensure results in adaptive environments.

The Unicist Competitive Strategy Lab includes:

1. A Business Intelligence Module

The objective of the business intelligence module is to provide the necessary information to manage the present and future scenarios of the business.

This system deals with the management of businesses considered as unified fields with their markets.

The Unicist Approach to business intelligence is based on the use of unicist technologies that allow defining the information that is necessary to build competitive intelligence, critical intelligence and structural intelligence and building the context of businesses.

2. A Unicist Strategy Building Module

This module guides the development of alternative strategies. Unicist Strategy is an emulation of the intelligence that underlies nature. It is a planning process to achieve possible goals developing maximal strategies to expand and minimum strategies to ensure profits.

It was created to develop strategies in adaptive environments, integrating expansive and defensive strategies as a unit to ensure results. The unicist unified field method defines the steps to diagnose, build solutions and develop pilot tests to ensure the results of business strategies.

3. A Competitive Strategy Building Module

This module provides the information to develop the adequate strategies to confront with competitors.

Confrontations may be active or passive, but they are always present.

The type of competitive strategy depends on the positioning of the organization, the competitors and the characteristics of the environment.

The final goal of competitive strategies is to achieve the goals minimizing the conflicts.

4. A Sustainability Assurance Module

Sustainability is a basic condition for strategy building. Strategy requires anticipating trends and ensuring that the results are achieved.

This requires managing organizations as a system and influencing the environment to generate value and assure the results.

On the one hand, sustainability depends on the capacity of managing the future possibilities of a business, and the available influence to introduce innovations in the environment

On the other hand, sustainability depends on the maximal and minimum strategies of an organization and the efficacy of its management.

5. A Pilot Testing Module

The pilot testing module uses two different tests:
a) To validate the limits of the functionality of processes and objects.
b) To confirm the functionality of specific actions.

Pilot tests provide the feedback from the environment and the core learning input for the unicist artificial intelligence module. The testing of unicist ontologies implies testing their functionality and requires a precise design of the tests. The “trial and error” use of actions or objects is not a pilot test.


The Lab includes an external counseling process to support the solutions that are being developed and ensure the functionality of the pilot tests.

It provides support for the solution of complex problems, based on the knowledge of the conceptual structure of the solution.

It allows building structural solutions where there is a need for managing the root causes of the problems.

The counseling process has been designed to support the introduction of changes.

This external counseling process is based on specific counseling support or the development of solutions in one-day virtual clinics working with the users.

The Context:
The Paradigm Shift of the 4th Industrial Revolution

The unicist evolutionary approach was developed based on the resources of the 4th industrial revolution to provide a simple way to foster business expansion of companies whatever their type or size. This approach ensures business growth, profitability and sustainability.

The 4th Industrial Revolution introduced the need of having a conceptual mindset to manage the possibilities opened by adaptive business processes. It requires going beyond the systemic mindset introduced by the 3rd Industrial Revolution.

Industrial Revolution Mindset

This paradigm shift includes:

  1. The use of catalysts to ensure the synchronicity of adaptive processes.
  2. The use of maximal strategies to foster growth and minimum strategies to ensure results.
  3. The use of conceptual segmentation to manage the root causes of buying processes to ensure customer orientation.
  4. The management of the unified field of business processes to develop a superior level of productivity.
  5. The management of the root causes of business processes to ensure quality.

The unicist evolutionary approach to the 4th Industrial Revolution increases the speed of business growth and ensures their profitability and sustainability.

Main Markets & Countries

Main Markets (Generic)

Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • High-Tech • Knowledge Businesses • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

Country Archetypes Developed

Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam