Introducing an innovation requires having a high level of influence. If there is no influence, the introduction of an innovation is a utopia. When the level of influence is high, then the innovation can be taken if there is a strong need from the potential user/consumer.
When selling innovations, specialties are driven by demonstration and shopping goods are driven by the use value.
The power of the brand, its history, its role of authority in the market and the clients are some of the elements that can define the level of influence. There are no neutral points: they catalyze or inhibit the acceptance of the innovation.
Developing influence in a market implies developing the catalyzing elements that accelerate the acceptance of the innovation and its multiplication.
More information on “Unicist Ontology of Innovation”: https://www.unicist.org/ucu-en/wp-content/uploads/2010/09/ontology_innovation_en.pdf
More information on “The Nature of Promotion: the Unicist Ontology of a Commercial Catalyst”: https://www.unicist.org/ucu-en/wp-content/uploads/2010/09/commercial_catalyst_en.pdf
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.