The Unicist Approach to build Start Up Businesses

Entrepreneurial organizations are those in which the activity is driven by personal and individual goals. Their actions are oriented towards earning value and profit while they are committed to individual and group interests.

There are two extremely different entrepreneurial projects: the “solopreneurs” and the start-up businesses.

Solopreneurs are individuals who make businesses as lone runners.

Sometimes they are considered as a self-employment. But in fact these are the entrepreneurs that are either:

  1. Survivors who are trying to make a living
  2. Specialists, artists, scientists, professors who have a high personal value in a market

The start up business is an incipient enterprise that necessarily begins to work with an entrepreneurial attitude until “permanence goals” are possible.

When companies “are born”, they are either entrepreneurs or survivors. Survivors usually tend to disappear when a crisis affects their market and they also have great difficulties in managing generational change.

Entrepreneurs cannot manage without being in power of the situation they are dealing with. That is why they have great difficulties to grow beyond their own boundaries. But they are extremely powerful in making money within their beliefs.

Entrepreneurial businesses need to transform into enterprises to make a real growth in the market. But they do this only if they are led by someone who is interested in building an enterprise considering the entrepreneurial stage as the first step to do so.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.