Unicist Logical Approach

Dealing with the Unknown to Manage Crises

We are living in times which not only affects our business and personal lives now but it will also transform the way we do things in the future. The challenge from a business perspective is dealing with the unknown.

What impact is this currently having on businesses and how will it impact their future.

Unicist Research have been working on this very problem since 1976 conducting research and then applying it to businesses to overcome extreme setbacks such as the 2008 depression.

Their applied research removes the uncertainty of the unknown to help businesses define minimum and maximum strategies to be successful in the world.

Through education, businesses can adopt and apply these strategies to be successful and overcome the challenges which otherwise lie ahead.

Don´t take our word for you, you can experience the power of this approach yourself. Engage in our Virtual Testing lab and experience how this unique approach can help your business.

Simon Warman-Freed

NOTE: The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.

Speed defines success in the business world

Speed is the basic condition for the success of artists, professionals or companies. The technological development, among other factors, made speed a central issue in business.

Power, considered from the Physics point of view and regarded as a universal concept, is defined by the quantity of work that is done in a unit of time.

P = Work/Time

If we take a look at the most successful artists, they are the ones that can produce their “work” (art) in a quantity of events that make them fast in relation to the market possibilities.

If we analyze the alliances that are made in the business world, they all include a search for speed beyond their possible complementation or supplementation of their products or services.

In business, speed depends mainly on the knowledge one has of what is being done. The one who better knows what s/he is doing is faster than the rest. And this standard of speed is given by the market, not by the individual.

In this sense, it’s important to bear in mind that the “survivors” in the business world need to stop or slow down the speed, since they do what they can instead of what is needed.

On the other hand, the central actors of a market search for an increase in speed to be ahead of their competitors and see first in the market what others have not yet seen. Speed depends on an attitude.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.org/ucu-en/wp-content/uploads/2016/03/turi.pdf

The Unicist Logical Approach to Strategy to make Businesses Grow

The unicist logical approach to strategy is based on managing businesses as adaptive systems. It implies using the unicist logic to define the dynamic of a business including the restricted and wide scenario in order to forecast the natural evolution and what can be done to influence it.

Unicist Ontogenetic Map of StrategiesUnicist strategy is defined as the conscious action to influence an environment to achieve an objective. This objective implies growth. The procedure to develop a strategy is defined by the use of unicist logical tools based on the specific ontogenetic maps.

Therefore strategy implies being aware of the actual reality, understanding the implicit trends and knowing the threats and opportunities.

Conscious actions imply necessarily a trade-off. Individuals and institutions grow because they appropriate more energy than they deliver.

Therefore strategies are only successful in the long run when the procedure of strategies includes a solution to minimize the cost of the delivered value.

Strategies always include the following agents: the individual or organization, a “competitor” and a “client”. Competitors are those who are willing to occupy the same vital space. Clients are those who receive the added value one delivers. The client can be the whole environment as an entity or an individual.

Strategies include naturally two elements to adapt to reality: an active function to increase the vital space while adding value and an energy-conservation function to ensure the survival of the organization or individual.

Thus from an operational standpoint a strategy is basically defined by the integration of a maximal strategy and a minimum strategy to adapt to the environment.

Adaptation does not imply over-adaptation. Adaptation implies influencing the environment while being influenced by it.

Specific Strategy Building

Specific strategies are based on the input provided by the wide context scenarios and the restricted context scenarios.

These scenarios have to provide the information of the gravitational forces that influence the specific activity, the possibilities for developing them, the catalyst that may exist and the inhibitors that need to be avoided or accepted as limits for the strategy building.

Unicist Ontogenetic Map of Specific Strategy BuildingAn organization or individual is equilibrated when maximal strategies are being developed while minimum strategies are built to ensure the survival.

Maximal strategies are designed to expand the boundaries of an individual or organization, while minimum strategies happen within the boundaries of an organization.

That is why maximal strategies require dealing with uncertainty and risks and only a conscious knowledge of the unified field that integrates the wide context, the restricted context, the specific strategy and the architecture of the solution allows managing it.

To deal with maximal strategies it is necessary to have a high level of consciousness that allows dealing with backward-chaining thinking that allows envisioning the solution.

Backward-chaining thinking implies approaching a strategy with a hypothetical solution and beginning a falsification and validation process that allows building a final solution.

Minimum strategies are those that happen within the known boundaries of an individual’s or organization’s activity working in a context of certainty.

Therefore, in these types of strategies, only a medium level of consciousness is required. Minimum strategies are based on forward-chaining thinking that allows working step by step based on the known methods of a known field.

Segmentation of Strategies

Strategy BuildingThe four structural operational segments of strategies will be defined considering them as static. Each one of them develops a different type of strategy:

1) Surviving Strategies
2) Defensive Strategies
3) Dominant Strategies
4) Influential Strategies

These segments can be described in unicist standard language as follows:

1) Surviving Strategies

These are the strategies that aim to survive within the boundaries of an activity. They are based on a win-win approach that has to be managed as a zero sum strategy in order to avoid appropriating value from the environment. These strategies are natural for marginal activities developed by people who work at the “border” of their environment. The price they pay is that surviving activities have no critical mass that sustains them. Therefore they need to be continuously active in order to ensure survival. They need to work 24/7.

2) Defensive Strategies

They aim to defend the boundaries of their activity against true threats. They are based on establishing the necessary operational and control systems to defend the “borders” of their activity. They are power driven because they need to exert power in order to defend their activity. They are focused on paying the necessary prices to sustain their business. The prices they pay sustain their survival and at the same time hinder their expansion. They work necessarily with strict zero-sum low cost, self-sufficient activities because they cannot trust others to defend their business.

3) Dominant Strategies

Dominant strategies are based on the influence the individual or the organization has in an environment. They are focused on developing the necessary value propositions that can be sustained with their influence. They tend to impose functional monopolies that allow them to establish the standard for their activities in the environment. They need to invest a high level of energy in developing their influence through image building and the exclusion of the individual or organizational competitors that do not accept their standards. They work with value adding strategies in order to legitimate their dominance.

4) Influential Strategies

They are based on exerting influence by improving the value proposition of their competitors. They are based on having the necessary speed to be “faster” than the competitors which allows them winning in their environment. Their value propositions are innovative and they are successful when they have the necessary critical mass to influence the environment. They are innovation driven in order to exert the influence of a higher value proposal. They naturally build alliances in order to obtain the necessary influence for their value propositions.


Maximal strategies are based on adding value to the environment while winning in the specific environment they work in and are sustained by the power they have to influence the context.

Maximal strategies define two positions in the environment:

  1. On the one hand, maximal strategies are natural to leaders that exert a dominant position in the environment.
  2. On the other hand, they are natural to influential individuals or organizations.

Minimum strategies are based on developing win-win strategies and paying the prices necessary to survive.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

Unicist Object Driven Business Strategy

The Unicist Strategic approach is based on the emulation of nature. The emulation of the organization of nature allowed discovering the DNA of organizations that is defined by the unicist ontogenetic maps of their functions and is materialized in the implementation of object driven business processes. These researches allowed developing the Unicist Object Driven Business Strategy.

Unicist Object Driven Business StrategyThe basics that sustain these developments were the discoveries of the Conceptual Economy, Conceptual Anthropology, Conceptual Psychology and the Unicist Logical Approach to Businesses.

Four types of objects were developed to manage business strategy.

  1. Commercial Objects
  2. Organizational Objects
  3. Adaptive IT Objects
  4. Learning Objects

1) Commercial Objects

They deal with the expansion of the boundaries of markets

2) Organizational Objects

They deal with productivity, quality and adaptive work processes.

3) Adaptive IT Objects

They deal with the information and communications processes.

4) Learning Objects

They deal with the adaptive behavior of individuals.

The object driven business strategies allow working in the field of what is possible to be achieved developing maximal strategies to expand boundaries and minimum strategies to profit.

Annex: Reality is driven by objects

Unicist ontology based technologies are materialized in objects that are installed within processes to produce optimized results.

Nature is organized by objects. It is these objects of nature that establish evolution’s point of reference. The appearance of new species, the disappearance of others, changes, evolution, and mutation of species are nothing but aspects of nature that may be approached today as of the Unicist Theory of Evolution which is based on the discovery of the Ontogenetic Intelligence of Nature.

For this approach to be economic, possible and certain as far as results go, it is necessary to have the appropriate knowledge. This knowledge may be either diffuse or structured in objects. When it is diffuse, it is permanently being scrutinized. When it is structured, it establishes cognitive landmarks that change as new operational knowledge is gained.

Humans use mental “pre-built” structures to approach reality. Object driven thinking is human’s natural approach to reality. Human mind approaches reality using cognitive objects.

A cognitive object is a structure that contains knowledge, an action procedure, the groundings of such object, and the opinion on which it is based.

When the conceptual knowledge of a given reality is reached we can structure cognitive objects that remain throughout the times and evolve slowly. The Unicist Theory of Evolution lays the necessary conceptual ground to construct stable and safe cognitive objects, which are required to forecast the reality whose knowledge they structure.

These cognitive objects allow the building of systemic, functional and operational objects to be installed within business processes. The cognitive objects also allow the adaptation process of objects to different non compatible environments.

The unicist approach is based on the use of object driven technologies.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.org/ucu-en/wp-content/uploads/2015/07/turi.pdf

Enterprise archetypes drive the basics of business attitudes

Archetypes define the essential behavior of cultures. Enterprise archetypes define the standards of normality that are applicable in a business. Four archetypes have been discovered that guide the spontaneous behavior of the members of a business: Non-influential participants, influential participants, number 1 and innovators.

Archetypes of EnterprisesThe archetype of an enterprise  might have been defined by the founders of a company. If this is not the case it will follow the archetype of the segment of a culture where the company was created.

The archetype of a company needs to be consistent with the market it works with.

Institutionalized enterprises cannot belong to the segment of non-influential participants, because they need to have a transcendent strategy which requires having influence in the environment.

Description of the Archetypes:

Number 1

The number one business is the “owner” of the standard of the market with which others competitors compared themselves to. It is the one that sets the limits of negotiation and whose products/services have a high level of reliability that sustain its added value brand attributes and consistency in time. The number one develops its strategy based on its market dominance.

Number 2 / Innovator

The number two business is the innovator of the market. It is the one that seeks to set the new rules of the game in the market through innovation. It is the one that seeks to create new products discovering the unsatisfied needs of the market.

The number two develops its strategy based on the conquest of new markets. For this purpose, it develops an empty-space-occupation strategy that requires a previous weakening of the flank of the opponent/space to be occupied.

Influential Participant / Nr. 3

The number three of the market is the one that seeks for a place without trying to occupy the place of the number one or the number two in the market.

It seeks to develop its business with high profit, without having neither the costs of developing innovations that the number two has nor the high costs of communication that the number one has. In structural terms, it is shareholder oriented, so it is organized on a very hierarchical way and tends to over-adapt to the environment to achieve its objectives. Its goal is to be organized by objectives to guarantee its business, so it fosters participation in the market, even though many times tends to work with false consensus.

Non influential Participant

They work in an artisan manner, compensating with a great effort the difficulties of the position of only having negotiating capacity based on personal influence without any support of a brand whatsoever. Therefore their growth nucleus is basically based on personal influence.

At an operational level they establish bonds between their clients and the products and seek to organize based on precise working processes that in practice have a high level of entropy. Because they have no power on the market, they substitute it with wit to take advantage of the mistakes of the dominants.

Can the archetypes be changed?

Upgrading archetypes requires necessarily a re-foundation of the company or the expansion to markets that are driven by superior archetypes.

The re-foundation implies a change of the shareholders and of the management, while the expansion to superior markets can be done with the existing structure.

But the expansion of the boundaries towards a superior level requires making structural changes that modify the perceived attributes of the company.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.org/ucu-en/wp-content/uploads/2015/05/turi.pdf

Aesthetics is the main driver towards successful businesses

Aesthetics is the core of any relationship. But when talking about aesthetics, the focus is not on an apparent external beauty, but on the nature of what allows building a bridge with others. Aesthetics is based on completing others’ needs and implies being desirable and building relationships in a harmonic way. What is aesthetic is followed.

AestheticsThe essential ontology of aesthetics is defined by the integration of a completing capacity with an inaccessibility of certain aspects of an object in order to produce expansion.

This can be seen in nature (flowers, birds) and is just a demonstration that aesthetics is a basic function of living beings and their deeds.

Completing implies satisfying someone’s true needs which is the purpose of aesthetics.

Inaccessibility implies that aesthetics of an object/subject includes necessarily some inexpugnable aspects that are extremely difficult to be accessed.

If someone’s aesthetics is shown through its inaccessible aspects it will produce rejection because it is evident they will not be shared. But if the first aspect is to approach people to complete their needs, the inaccessible aspects will be considered as a price.

Inaccessibility is a hygienic attribute which means it has to be there, but, being there, it will only be considered as part of the complete aesthetics of something but not as a differentiated value.

Aesthetics can only be measured based on the reaction of the environment. When something is aesthetic, it is necessarily desired, wanted and followed.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

Business expansion: A sophisticated 3-cushion billiard game

Business expansion requires necessarily “going beyond” the boundaries of an activity. But in fact no one can truly go beyond his boundaries. It is like expecting someone to be able to jump over her/his own shadow.

What people can do is expanding the boundaries based on introducing additional added value to deliver to the environment.

But as the value that pretends to be delivered is such only if it is perceived and accepted by the “beneficiary”, it is necessary to have the necessary critical mass to make a perceivable and acceptable value proposition.

If you are not aware of the 3-cushion billiard game, we suggest watching this short video.

The business expansion process is homologous to the 3-cushion billiard game with one subtle difference. It requires that the 3-cushions have been included before the goal can be achieved. These cushions are:

Expansion of Boundaries

1)      A gravitational force

2)      A catalyst

3)      A commercial driver

The integration of these three elements allows developing a strategy to expand boundaries.

These elements need to be included in the business strategy beginning with the existence of a gravitational force or object. After the gravitational force is included, there has to be a catalyst that accelerates the process and avoids that it be inhibited by the conditions of the environment.

Finally, the expansion needs to be driven by commercial drivers in order to make it become true.

It has to be considered that these three elements are by definition dynamic, ambiguous and fuzzy which makes them very difficult to grasp, design and integrate.

As you have seen in the 3-cushion billiard, this discipline requires having an extreme precision, which demands an extreme preparation. The same happens with business expansions, which demand that the gravitational force and the catalyst exist before the value propositions are made. This is what we call the preparation.

Having the necessary timing to make the process work as a critical mass requires having a high level of objectiveness, knowledge of the functionality and an extreme focus.

This is only possible if the concept of the business is managed and the solution is envisioned. It requires believing in order to be able to see. People who need to see in order to believe cannot expand businesses.

This explains why more than 80% of the new start-ups in the US disappear within the first two years of existence. Start-up businesses, by definition, need to grow. No business can grow if the critical mass cannot be achieved.

Working within the boundaries of a business

To work within the boundaries of a system there is no need to have an extreme level of accuracy in the business process design. Within the boundaries all that exists has proven to be more or less functional.

This implies that it works within a minimum strategy, which requires seeing to believe in order to confirm that everything that is done is functional. It can be said that developing a minimum strategy in business is analogous to a pool game, which is accessible for the majority of the people.

But we would like to give you some information about the level that can be achieved within the boundaries of a business by giving you access to what a champ can do in a pool game:

This video is a demonstration that amateurism can be substituted by professionalism if you are willing to pay the prices and your market demands it.

We strongly recommend preparing to expand businesses unless you feel safe within the existent boundaries of your activity. It is only a question of the prices that people are willing to pay.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

Conceptual Management – A Logical Approach to Businesses

The conceptual approach to business requires that people need to know “why” something is happening. This is unnecessary at an operational level, but is a basic question when dealing with strategic approaches. The “know why” is driven by a logical approach to businesses that allows managing their concepts making them reasonable, understandable and provable.

Unicist Ontology of Conceptual ThinkingWhen the boundaries of a business are being expanded, individuals need to apprehend the concept that is behind its operational aspects in order to influence a new environment. This implies apprehending the ontology (nature) of its concept and its dynamics.

On the one hand, the conceptual approach to business became possible based on the discovery of the structure of concepts, defined by a purpose, an active and entropic function and an energy conservation function, which allowed apprehending the nature of facts and actions (unicist ontology).*

On the other hand, the discovery that the concepts people have in mind work as behavioral objects that drive their behavior made this conceptual approach necessary to deal with strategic approaches.

You can download a free e-book, sponsored by the Unicist Goodwill Network on “Concepts Make you Free” at:

The Origin of Conceptual Thinking

The endless “Why?” question posed by children (nearby 3 years old) is what allows establishing the neural network needed by a person to apprehend and manage concepts. This process starts when children begin to look for the origin of those things they are interested in.

This endless “why” questioning has three main benefits:

  1. It sustains the development of the neural network that allows dealing with the origin of things and not only with the operational aspects.
  2. It expands the language of the child driving her/him to deal with an implicit integrative, fuzzy and predicate logic.
  3. It provides the “why” that allows children to approach their games, which develop their systemic thinking approach.

Conceptual diagnoses, conceptual design and conceptual management became possible using the unicist logical approach, which made “concepts” tangible and provided the structural functional approach to develop business diagnoses, strategies and architecture.

*Based on the research on Conceptualization developed by Peter Belohlavek at The Unicist Research Institute.

The Unicist Research Institute

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

The New Era in Businesses: The Unicist Logical Approach

The unicist logical approach discovered and developed at The Unicist Research Institute provided a logic to deal with the dynamics of adaptive environments and made the emulation of the organization of nature possible.

Two Different Business EnvironmentsThe approach is simple, it only requires managing the concept of what is being done. Concepts are homologous to the stem cells of living beings and define what is possible to be achieved.

This is an upgrade in logical thinking. We suggest that you read this document twice to apprehend the difference between the dualistic logic and the unicist double dialectical logic, based on the cases that are explained. Some of them will surely be within the scope of your knowledge.

Nature is organized by objects. The unicist logical approach was used to emulate nature and use concepts to develop the necessary objects that simplify processes, make them reliable and save energy.

With the unicist logical approach the adaptive aspects of businesses became manageable. It allowed building cause-effect driven business processes to make adaptiveness accessible to everyone.

The unicist logical approach implies being able to manage the unicist double dialectical logic, going beyond any dualistic logic that hinders the emulation in mind of the adaptive aspects of businesses.

This is a breakthrough and a back to basics. Access a synthesis of this breakthrough at:

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

The Unicist Logical Approach: Going beyond empirical approaches

The unicist logical approach allowed defining the potential possibilities of a business.

The reach of one’s globalization is defined
by the limit of the pronoun “WE”…

The discovery of the logical structures (named ontogenetic maps) that underlie the nature of individual, institutional and cultural behavior allowed modeling the adaptive aspects of reality.

The unicist logical approach uses these structures to emulate the dynamics of businesses based on their models.

Models are dead or live structures depending on the mind of the one who uses them.

The double dialectical approach allows emulating dynamic live models in mind. It requires having a rational knowledge of the ontogenetic maps and using the unicist reflection process to make them work by developing actions based on the use of grounded knowledge to assure results.

Empiricism is a dualistic approach to reality that does not suffice to expand the boundaries of businesses because it is necessarily based on past experiences.

The use of the unicist logical approach, that makes the emulation of reality possible, allows taking advantage of potential possibilities and increasing the speed of actions and energy saving, which makes it necessary to expand and upgrade businesses.

The Unicist Logical Approach

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