Market Strategy


Aesthetics is the main driver towards successful businesses

Aesthetics is the core of any relationship. But when talking about aesthetics, the focus is not on an apparent external beauty, but on the nature of what allows building a bridge with others. Aesthetics is based on completing others’ needs and implies being desirable and building relationships in a harmonic way. What is aesthetic is followed.

AestheticsThe essential ontology of aesthetics is defined by the integration of a completing capacity with an inaccessibility of certain aspects of an object in order to produce expansion.

This can be seen in nature (flowers, birds) and is just a demonstration that aesthetics is a basic function of living beings and their deeds.

Completing implies satisfying someone’s true needs which is the purpose of aesthetics.

Inaccessibility implies that aesthetics of an object/subject includes necessarily some inexpugnable aspects that are extremely difficult to be accessed.

If someone’s aesthetics is shown through its inaccessible aspects it will produce rejection because it is evident they will not be shared. But if the first aspect is to approach people to complete their needs, the inaccessible aspects will be considered as a price.

Inaccessibility is a hygienic attribute which means it has to be there, but, being there, it will only be considered as part of the complete aesthetics of something but not as a differentiated value.

Aesthetics can only be measured based on the reaction of the environment. When something is aesthetic, it is necessarily desired, wanted and followed.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org


Corporate Universities to expand business boundaries

The objective of the ABB Knowledge Center in Argentina was to expand the boundaries of the business in the field of industrial outsourcing, services, industrial IT and robotics.

It was based on the use of the following unicist technologies:

-Unicist Robotthinking
-Unicist Object Driven Organization
-Unicist Continuous Improvement
-Unicist Outsourcing
-Unicist Personalized Education

It was installed in 2005 and now is part of the Global ABB University.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Learning from Procter & Gamble using the Unicist Standard

The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

We recommend watching the following two short presentations of Procter & Gamble at:

http://www.youtube.com/watch?v=ycMXZDybhlw

http://www.youtube.com/watch?v=x93YopVXJSM

Innovation is the basis for economic growth.  Essentially, countries, cultures, institutions, and individuals grow only in the fields where they are open to innovations.

The purpose of innovation is to overcome scarcity. That is why only people or cultures that have the will, find the way to overcome scarcity.  This is the cultural context that fosters innovation.

The driver of innovation is human creation. The word creation is used in the sense of recreation. Humans create based on the existing energy.

The maximal strategy of innovations drives towards the solution of a scarcity. Therefore innovative organizations have the perception that they add value to the environment. But this is only true if the minimum strategy is also fulfilled.

The minimum strategy implies inserting the innovations into the social capital of the environment. Social capital is defined by the strength of the bonds that integrate the members of a community.

Commercial innovations need to be only one step ahead of the habits of the environment. If they are more than one step ahead they fail, unless there is an extreme need and they are, implicitly, a “back to basics”.

In this field Procter & Gamble is a notorious benchmark.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Are you willing to manage the nature of businesses?

Do you need to manage the nature of businesses because you need to expand the boundaries of your business?

Do you want to manage it because you need to expand but also have a minimum strategy?

Do you wish to introduce innovations that are necessary on the market?

Do you want to grow but also to increase your profit?

If more than one question is answered with yes we recommend taking a look at the Visual Guide to the Unicist Standard you can find at: http://www.unicist.net/index.php#vg

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Pricing of the Unicist Object Driven Technologies

The Unicist Technologies integrated in the Unicist Standard are available worldwide to develop diagnoses, forecasts, strategies and organizational design through the Unicist Confederation.

The global expansion of the Unicist Confederation – developed through Alliances, Unicist Diagnostics Centers and Unicist Scientific Dissemination Centers – required the establishment of a pricing policy that includes the interests of the clients, the members of the Unicist Confederation and The Unicist Research Institute.

It has to be considered that The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

This research was possible due to the participation in the research of hundreds of institutions and companies and thousands of individuals since its beginning in 1976.

From today on the prices in USD of the main proposals are:

-Diana Belohlavek`s Lecture on Unicist Thinking (7,000)
-Second Opinion Business Diagnoses (45,000 – 600,000)
-Second Opinion Diagnostics for Personal use (9,000)
-Unicist Market Laboratory (70,000 – 250,000)
-Unicist Organizational Laboratory (70,000 – 250,000)
-Unicist Strategic Diagnostics Program (9,000)
-Consultation with Peter Belohlavek (8,000)
-Unicist Strategy for Diagnosticians & Graduates (27,000)
-Unicist Think Tanks & R&D Labs (70,000 – 250,000)
-Unicist Talent Diagnoses & Development for High Potentials (1,000 per participant)
-Unicist Lectures (4,000 – 25,000)
-Unicist Corporate Universities (45,000 – 250,000)

In “Unicist Strategic Programs” and “Unicist Strategy for Diagnosticians & Graduates”, the benefit of the participant’s client has to be above 10 times the price paid for the program (based on a pre-diagnosis measured at the level of the maximal strategy).

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Benchmarking: Is the Unicist Standard a Rolls-Royce?

Last week, TURI’s Marketing Manager said “…the Unicist Standard is a Rolls-Royce car” provoking a harsh response of a Unicist Business Search Engine user.

This generated the need of clarifying what a Rolls-Royce is, and if dealing with the nature of businesses, to diagnose, develop future scenarios, build strategies and design organizations based on the unicist theory of evolution, is essentially analogous or not.

If you Google “unicist theory of evolution” or “unicist ontology of evolution” you will find access to all the information you need.

The questions we are posing to be able to understand Rolls-Royce’s benchmarks are:

1) What is it that it offers?
2) Why is it homologous to the Unicist Standard?
3) What other analogous cases are there in the market?

Listening to Rolls-Royce’s presentation is strongly recommended:
http://www.youtube.com/watch?v=r4_-fbGNjqI

Please reflect on the presentation to go beyond the appearance of the products and the pre-concepts you might have.

The Unicist Research Institute researched the Rolls-Royce market 15 year ago in order to discover its ontological structure and develop homologous strategies in other markets.

In two weeks you will be able to access the answer on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Unicist Business Search Engine
Counseling Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Benchmarking Mozilla: grasping unicist fundamentals

Listening to the lecture of  John Lilly, CEO of Mozilla, you will access the core fundamental of Mozilla’s success.

It will drive you to a different world.

Access the lecture at:
http://www.youtube.com/watch?v=S2771Tlr_38

In two weeks you will find the answer on this blog.

Suggestion: Reflect on it. The answer is between the lines.

It is included in the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Unicist Strategy is approached as a medical residency

Learning Unicist Strategy requires facing real problems to develop real solutions. That is why this program is analogous to a medical residency. You will be dealing with a real problem, provided by your real client, and you will be developing a real solution. You will be backed by your counselor.

Unicist Object Driven Technologies for strategy building allow individuals to diagnose problems and develop the corresponding strategies. The unicist model provides the logic to approach complex problems and transform them into simple solutions. Ambiguity, uncertainty and complex problems are the situations in which the use of unicist strategy models becomes necessary.

Learn more: http://www.academic.unicist.org/utp.shtml

Request more information: n.i.brown@unicist.org

Academic Department

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.


Aesthetics is the core of Steve Jobs’ business approach

Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

We hope you made the effort to learn from Steve Jobs about Apple’s fundamentals as we proposed.

If you still haven’t done the “homework” we recommend watching the video before following the reading of the answer to the questions posted:

http://unicist.net/it/learning-from-steve-jobs-apple%E2%80%99s-fundamentals/

We consider that the core fundamental of Apple is aesthetics. But aesthetics is not beauty. It goes beyond.

Apple products are aesthetic because they complete the needs of their prospect clients, they are desirable and harmonic. They also include inaccessible aspects that basically deal with innovative technology.

It can be said that the integration of an innovative technology with the fulfillment of latent needs are the core fundamentals that drive Apple’s business.

Steve Jobs is a doer himself

“Doers make things happen. Therefore, more than ever before, it is time for doers in the world.”

Doers are very special individuals. They are basically individuals whose fulfillment is based on doing transcendent things. They need to achieve what they have decided to do. When things cannot be done the easy way, they find the necessary path to make things happen.

“The world is built by doers and enjoyed by followers”. The joy of doers is in the deed itself.

We hope this has been useful.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.


Natural Laws of Marginality: The Unicist Standard

All what is unexpected is marginal. Market marginality is given by all the aspects that do not respect its rules.

Peter Belohlavek’s e-book provides the natural laws of business strategy. We strongly recommend downloading and printing this book in order to use it as a bedside book until you manage the natural laws of business strategy.

It will shift your business life.

Some of the laws follow as an example:

  1. Marginality can be individual, of groups, institutional or social.
  2. Market actions are marginal when there is no complementariness between their operation and their concepts.
  3. Every marginal action generates marginal effects and marginalizes the one who is acting them.
  4. Adolescence is a paradigmatic marginal state. Those who have not lived it, will be a marginal forever.
  5. …..

You can access it buying the rights of use of the Unicist Business Search Engine:
http://www.unicist.net/ubse.shtml

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.