A virtual collaborative context fosters the development of pastime and professional activities. This is the case of Social Networks which, depending on the segment they belong to, establish the context for commercial actions.
The feasibility of their use as a medium for network marketing depends on the capacity of generating an asymmetric complementation with the members, fans and followers of a social network.
The use of a social network as a medium requires understanding its structural segmentation and building a compatible network strategy.
In order to work in a collaborative context, the complementation of these roles is fully necessary. The existence of a full reliability of the members and the ideological link among them are basic to produce results.
If the reliability of actions is inexistent, the process of the group is inhibited. If there is no ideological link among the members, there is an extreme waste of energy that endangers the process.
NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. www.unicist.org/repo/#Unicist