Business Strategy


Speed defines success in the business world

Speed is the basic condition for the success of artists, professionals or companies. The technological development, among other factors, made speed a central issue in business.

Power, considered from the Physics point of view and regarded as a universal concept, is defined by the quantity of work that is done in a unit of time.

P = Work/Time

If we take a look at the most successful artists, they are the ones that can produce their “work” (art) in a quantity of events that make them fast in relation to the market possibilities.

If we analyze the alliances that are made in the business world, they all include a search for speed beyond their possible complementation or supplementation of their products or services.

In business, speed depends mainly on the knowledge one has of what is being done. The one who better knows what s/he is doing is faster than the rest. And this standard of speed is given by the market, not by the individual.

In this sense, it’s important to bear in mind that the “survivors” in the business world need to stop or slow down the speed, since they do what they can instead of what is needed.

On the other hand, the central actors of a market search for an increase in speed to be ahead of their competitors and see first in the market what others have not yet seen. Speed depends on an attitude.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.org/ucu-en/wp-content/uploads/2016/03/turi.pdf


Unicist Object Driven Business Strategy

The Unicist Strategic approach is based on the emulation of nature. The emulation of the organization of nature allowed discovering the DNA of organizations that is defined by the unicist ontogenetic maps of their functions and is materialized in the implementation of object driven business processes. These researches allowed developing the Unicist Object Driven Business Strategy.

Unicist Object Driven Business StrategyThe basics that sustain these developments were the discoveries of the Conceptual Economy, Conceptual Anthropology, Conceptual Psychology and the Unicist Logical Approach to Businesses.

Four types of objects were developed to manage business strategy.

  1. Commercial Objects
  2. Organizational Objects
  3. Adaptive IT Objects
  4. Learning Objects

1) Commercial Objects

They deal with the expansion of the boundaries of markets

2) Organizational Objects

They deal with productivity, quality and adaptive work processes.

3) Adaptive IT Objects

They deal with the information and communications processes.

4) Learning Objects

They deal with the adaptive behavior of individuals.

The object driven business strategies allow working in the field of what is possible to be achieved developing maximal strategies to expand boundaries and minimum strategies to profit.

Annex: Reality is driven by objects

Unicist ontology based technologies are materialized in objects that are installed within processes to produce optimized results.

Nature is organized by objects. It is these objects of nature that establish evolution’s point of reference. The appearance of new species, the disappearance of others, changes, evolution, and mutation of species are nothing but aspects of nature that may be approached today as of the Unicist Theory of Evolution which is based on the discovery of the Ontogenetic Intelligence of Nature.

For this approach to be economic, possible and certain as far as results go, it is necessary to have the appropriate knowledge. This knowledge may be either diffuse or structured in objects. When it is diffuse, it is permanently being scrutinized. When it is structured, it establishes cognitive landmarks that change as new operational knowledge is gained.

Humans use mental “pre-built” structures to approach reality. Object driven thinking is human’s natural approach to reality. Human mind approaches reality using cognitive objects.

A cognitive object is a structure that contains knowledge, an action procedure, the groundings of such object, and the opinion on which it is based.

When the conceptual knowledge of a given reality is reached we can structure cognitive objects that remain throughout the times and evolve slowly. The Unicist Theory of Evolution lays the necessary conceptual ground to construct stable and safe cognitive objects, which are required to forecast the reality whose knowledge they structure.

These cognitive objects allow the building of systemic, functional and operational objects to be installed within business processes. The cognitive objects also allow the adaptation process of objects to different non compatible environments.

The unicist approach is based on the use of object driven technologies.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.org/ucu-en/wp-content/uploads/2015/07/turi.pdf


Enterprise archetypes drive the basics of business attitudes

Archetypes define the essential behavior of cultures. Enterprise archetypes define the standards of normality that are applicable in a business. Four archetypes have been discovered that guide the spontaneous behavior of the members of a business: Non-influential participants, influential participants, number 1 and innovators.

Archetypes of EnterprisesThe archetype of an enterprise  might have been defined by the founders of a company. If this is not the case it will follow the archetype of the segment of a culture where the company was created.

The archetype of a company needs to be consistent with the market it works with.

Institutionalized enterprises cannot belong to the segment of non-influential participants, because they need to have a transcendent strategy which requires having influence in the environment.

Description of the Archetypes:

Number 1

The number one business is the “owner” of the standard of the market with which others competitors compared themselves to. It is the one that sets the limits of negotiation and whose products/services have a high level of reliability that sustain its added value brand attributes and consistency in time. The number one develops its strategy based on its market dominance.

Number 2 / Innovator

The number two business is the innovator of the market. It is the one that seeks to set the new rules of the game in the market through innovation. It is the one that seeks to create new products discovering the unsatisfied needs of the market.

The number two develops its strategy based on the conquest of new markets. For this purpose, it develops an empty-space-occupation strategy that requires a previous weakening of the flank of the opponent/space to be occupied.

Influential Participant / Nr. 3

The number three of the market is the one that seeks for a place without trying to occupy the place of the number one or the number two in the market.

It seeks to develop its business with high profit, without having neither the costs of developing innovations that the number two has nor the high costs of communication that the number one has. In structural terms, it is shareholder oriented, so it is organized on a very hierarchical way and tends to over-adapt to the environment to achieve its objectives. Its goal is to be organized by objectives to guarantee its business, so it fosters participation in the market, even though many times tends to work with false consensus.

Non influential Participant

They work in an artisan manner, compensating with a great effort the difficulties of the position of only having negotiating capacity based on personal influence without any support of a brand whatsoever. Therefore their growth nucleus is basically based on personal influence.

At an operational level they establish bonds between their clients and the products and seek to organize based on precise working processes that in practice have a high level of entropy. Because they have no power on the market, they substitute it with wit to take advantage of the mistakes of the dominants.

Can the archetypes be changed?

Upgrading archetypes requires necessarily a re-foundation of the company or the expansion to markets that are driven by superior archetypes.

The re-foundation implies a change of the shareholders and of the management, while the expansion to superior markets can be done with the existing structure.

But the expansion of the boundaries towards a superior level requires making structural changes that modify the perceived attributes of the company.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.org/ucu-en/wp-content/uploads/2015/05/turi.pdf


Business expansion: A sophisticated 3-cushion billiard game

Business expansion requires necessarily “going beyond” the boundaries of an activity. But in fact no one can truly go beyond his boundaries. It is like expecting someone to be able to jump over her/his own shadow.

What people can do is expanding the boundaries based on introducing additional added value to deliver to the environment.

But as the value that pretends to be delivered is such only if it is perceived and accepted by the “beneficiary”, it is necessary to have the necessary critical mass to make a perceivable and acceptable value proposition.

If you are not aware of the 3-cushion billiard game, we suggest watching this short video.

The business expansion process is homologous to the 3-cushion billiard game with one subtle difference. It requires that the 3-cushions have been included before the goal can be achieved. These cushions are:

Expansion of Boundaries

1)      A gravitational force

2)      A catalyst

3)      A commercial driver

The integration of these three elements allows developing a strategy to expand boundaries.

These elements need to be included in the business strategy beginning with the existence of a gravitational force or object. After the gravitational force is included, there has to be a catalyst that accelerates the process and avoids that it be inhibited by the conditions of the environment.

Finally, the expansion needs to be driven by commercial drivers in order to make it become true.

It has to be considered that these three elements are by definition dynamic, ambiguous and fuzzy which makes them very difficult to grasp, design and integrate.

As you have seen in the 3-cushion billiard, this discipline requires having an extreme precision, which demands an extreme preparation. The same happens with business expansions, which demand that the gravitational force and the catalyst exist before the value propositions are made. This is what we call the preparation.

Having the necessary timing to make the process work as a critical mass requires having a high level of objectiveness, knowledge of the functionality and an extreme focus.

This is only possible if the concept of the business is managed and the solution is envisioned. It requires believing in order to be able to see. People who need to see in order to believe cannot expand businesses.

This explains why more than 80% of the new start-ups in the US disappear within the first two years of existence. Start-up businesses, by definition, need to grow. No business can grow if the critical mass cannot be achieved.

Working within the boundaries of a business

To work within the boundaries of a system there is no need to have an extreme level of accuracy in the business process design. Within the boundaries all that exists has proven to be more or less functional.

This implies that it works within a minimum strategy, which requires seeing to believe in order to confirm that everything that is done is functional. It can be said that developing a minimum strategy in business is analogous to a pool game, which is accessible for the majority of the people.

But we would like to give you some information about the level that can be achieved within the boundaries of a business by giving you access to what a champ can do in a pool game:

This video is a demonstration that amateurism can be substituted by professionalism if you are willing to pay the prices and your market demands it.

We strongly recommend preparing to expand businesses unless you feel safe within the existent boundaries of your activity. It is only a question of the prices that people are willing to pay.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.org/ucu-en/wp-content/uploads/2015/02/turi.pdf


The Unicist Approach to build Start Up Businesses

Entrepreneurial organizations are those in which the activity is driven by personal and individual goals. Their actions are oriented towards earning value and profit while they are committed to individual and group interests.

There are two extremely different entrepreneurial projects: the “solopreneurs” and the start-up businesses.

Solopreneurs are individuals who make businesses as lone runners.

Sometimes they are considered as a self-employment. But in fact these are the entrepreneurs that are either:

  1. Survivors who are trying to make a living
  2. Specialists, artists, scientists, professors who have a high personal value in a market

The start up business is an incipient enterprise that necessarily begins to work with an entrepreneurial attitude until “permanence goals” are possible.

When companies “are born”, they are either entrepreneurs or survivors. Survivors usually tend to disappear when a crisis affects their market and they also have great difficulties in managing generational change.

Entrepreneurs cannot manage without being in power of the situation they are dealing with. That is why they have great difficulties to grow beyond their own boundaries. But they are extremely powerful in making money within their beliefs.

Entrepreneurial businesses need to transform into enterprises to make a real growth in the market. But they do this only if they are led by someone who is interested in building an enterprise considering the entrepreneurial stage as the first step to do so.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.org/ucu-en/wp-content/uploads/2014/10/turi.pdf


Understanding inner freedom to empower personal development

Inner freedom is the capacity of individuals to assume the responsibility they have, making conscious adapted decisions.

Inner freedom can be earned by those individuals who are able to assume the responsibility for their adapted actions in an environment being able to leave aside their own needs when making decisions.

Inner FreedomPeople have lost their freedom when needs drive their actions.

Therefore, inner freedom is something people gain step by step, if they are able to pay the prices, or lose step by step, if they need to impose their rules.

It can be said that inner freedom is a utopia when instinctive needs, emotional needs and social values are sort of inhibitors for inner freedom.

Individuals who achieved inner freedom can make accurate decisions based on their capacity to do and to discriminate their inside from the outside which allows them to assume the individual, social and transcendent responsibility.

Basically, there are three perceptions of inner freedom:

a)      The one that considers inner freedom an intellectual/spiritual approach.

b)      The consideration that inner freedom is based on the actions of individuals.

c)      The integration of both, which is the unicist ontological approach.

The unicist ontological approach implies that real internal freedom will be achieved when an individual is able to make adapted conscious decisions.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist


Social Networks as Adaptive Collaborative Contexts

A virtual collaborative context fosters the development of pastime and professional activities. This is the case of Social Networks which, depending on the segment they belong to, establish the context for commercial actions.

Social NetworksSocial Networks are paradigmatic environments of the Era of Participation. They are used by people in order to demonstrate themselves and to others that they are part of the world.

The feasibility of their use as a medium for network marketing depends on the capacity of generating an asymmetric complementation with the members, fans and followers of a social network.

The use of a social network as a medium requires understanding its structural segmentation and building a compatible network strategy.

In order to work in a collaborative context, the complementation of these roles is fully necessary. The existence of a full reliability of the members and the ideological link among them are basic to produce results.

If the reliability of actions is inexistent, the process of the group is inhibited. If there is no ideological link among the members, there is an extreme waste of energy that endangers the process.

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. www.unicist.org/repo/#Unicist


The Factor Zero in Human Behavior: The power of nil

Complex adaptive systems are integrated by a conjunction of “objects”. Mathematically, this integration of objects implies a multiplication of their representative factors. If one of them is “zero”, the whole adaptive system doesn’t work.

Adaptive systems cannot allow the existence of zeros. One zero suffices to destroy a system.

The Factor “Zero” is an anti-concept that destroys any adaptive system. It establishes the groundings for inaction, annulment or destruction.

The ontology of the factor “zero” describes how human inaction, annulment or destruction is sustained by a fallacious ethics.

It is the ethics of stagnant survivors that provides them a feeling of superiority based on their capacity to hinder value adding actions in their area of influence.

Factor “zero” is the integration of suspicion, doubt and unawareness in order to avoid the responsibility of an adaptive system and destroy it.

It suffices if one of these elements exists.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist


Launching of the Object Driven Organization Spin-offs

The campaign to introduce worldwide the Object Driven Organization technologies will be launched on March 4, 2013

The unicist object driven organization emulates the organization of nature to accelerate processes and save energy.

The object driven organizational approach transforms the business architecture into business processes that include objects to save energy and increase results. It allows developing objects that work as adaptive systems with the necessary quality assurance integrating the peopleware, software and hardware of organizations.

The development and use of catalyzing and gravitational objects allow expanding the boundaries of business generating growth. The unicist object driven organization emulates nature being a breakthrough but at the same time a back to basics.

Nature, as a paradigmatic complex adaptive system, is organized by objects. The unicist organizational approach is based on emulating nature to manage businesses as adaptive systems.

The unicist object driven organization is the natural way to organize based on the knowledge of the ontogenetic maps of a business and its functions.

It implies integrating business objects in the business processes that allow managing the adaptive aspects of businesses accelerating the business processes while saving energy.

Object driven marketing, object driven strategy, object driven management, object driven continuous improvement, object driven negotiation and object driven leadership are paradigmatic examples of the object driven organization.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.org/ucu-en/wp-content/uploads/2013/02/turi.pdf


Launching of an Academic Alliance for COOs in Healthcare

An Academic Alliance agreement has been closed with the Weston Group to provide Unicist Strategic Diagnostics Programs for the COOs of Hospitals and Clinics.

These programs are developed with the Unicist Business Residencies technology and are focused on upgrading the Healthcare Organizations with the business objects included in the Unicist Standard.

Access the Programs at: http://ucuweston.org/wordpress/?page_id=629

Although the target market is the US, it is open to English speaking COOs from all over the world. It is an upgrade in simplification, and energy saving for Hospitals and Clinics.

Access the unicist standard contained in the Unicist Standard Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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