The Unicist Research Institute researched 50 cases of startups in the US to define which were the root causes of their failures and how they could have been avoided. What was demonstrated is that the fundamentals of the business were mismanaged in all failures. Avoiding fundamentals is a core characteristic of facileness.
In all the cases, facileness, defined as the attitude of oversimplifying reality to minimize the energy consumed, demonstrated being the root cause of failures.
Facileness is an addiction that is installed in over-adaptive environments, which drives their stagnation and/or involution. This behavior is driven by the submission to the extreme beliefs of the participants of the group, their business is based on transferring risks and costs to others and is sustained by the avoidance of conflicts.
Facileness is necessarily short-term oriented and cannot deal with structural approaches, institutionalization, the root causes of problems or strategic approaches to businesses.
Proposing utopias, making shortcuts, subjectifying, “buying time”, lying and denying facts are typical actions in facileness driven businesses.
Facileness, as an addiction, is fully unconscious and develops the necessary defenses to maintain the status quo while following the extreme beliefs of the businessmen/women.
As an addiction, it creates a parallel reality in the world, where only those who share this addiction can participate as leaders. Evolutionary approaches cannot be accepted in facileness driven businesses because they work as mirrors exposing the real world.
The paradox is that the unicist evolutionary approach is the framework that ensures business success. This approach is integrated by:
- The use of maximal and minimum strategies,
- the management of the unified field of processes,
- the use of business objects,
- the conceptual design of solutions,
- the development of pilot tests to ensure results,
Minimizing facileness is a basic condition for business development and requires that the leaders of the business have an adaptive attitude, which means that they feel they can influence the environment while they are influenced by it. It requires that reality prevails over beliefs. Facileness is for leisure, not for business.
You can access the Unicist Evolutionary Approach at:
NOTE: The Unicist Research Institute has been, since 1976, the pioneer in complexity science research where the Unicist Evolutionary Approach was developed. It was one of the precursors of the Industry 4.0 concept.