Unicist Standard


Business Architecture: Tweetinar on Back2Back Design

The history of the “Unicist Extreme Design” taxonomical research began in the early eighties. This methodology does not apply to artistic design.

A unicist ontological design of a given reality requires the knowledge of the involved concepts. Therefore, the discovery of conceptual structures precedes the design activity.

It took many years to research the conceptual structures of most of the objects related to human activity. Now, with the available conceptual knowledge bank, the design of complex solutions has been made possible without needing to research while designing.

The major problems of human designs are their incompatibility with the nature of the objects being designed.

When designing solutions, there is usually insufficient time to research the concepts involved. To solve this problem, the operational function of the object is usually considered as representative of its concept. This solution is very practical but insufficient when designing differentiated objects.

The knowledge of concepts is unnecessary when designing objects ruled by common sense (conventional wisdom).

This technology was named Unicist XD – Extreme Design – because of its homologous relation with the XP – Extreme Programming – technology.

Values underlying the Unicist XD:

Simplicity
Foundations
Creativity
Responsibility
Respect
Confidence and self-Confidence

The questions that will be answered during the Unicist Tweetinar are:

  1. What is a Back2Back methodology?
  2. When is it necessary and when is it unnecessary?
  3. Why is it needed to have the knowledge of the concept that underlies the problem being solved?
  4. How do people need to be trained to work Back2Back?
  5. How does the “idea of the concept”, starting point of the methodology, looks like?
  6. Which environments are incompatible with this methodology?
  7. How does the real-time design process works?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

We invite you to be our guest at the Unicist Library to learn about “Hyperrealism in Business”: http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.


Complexity Science: Tweetinar on Unicist Diagnostics

Etymologically, diagnosis means discerning, distinguishing. The everyday use of the word also implies seeking for the causes of a problem.

From a conceptual point of view, diagnoses are made to forecast and to exert influence on a reality. The level of the groundings upon which diagnoses are based defines its level of accuracy.

Diagnoses necessarily include intuitive aspects when approaching new situations. The difference between diagnoses does not lie in the intuitive approach, but in the processing of the information that intuition offers.

We have identified five levels of diagnoses:

1)      Intuitive-analogical
2)      Descriptive
3)      Static
4)      Causal
5)      Functional

Intuitive-analogical diagnosis

The intuitive diagnosis approaches reality from the subjective perceptions of an individual. It does not use groundings to validate intuition, just intuitive analogies.

Descriptive diagnosis

The outcome of this diagnosis is a description of the visible physical aspects of a reality. This diagnosis can help to solve simple problems.

The static diagnosis

This diagnosis is based on the analysis of a reality. It is called static because in order to analyze something, we need to consider it as a fixed situation in time and circumstances. This diagnosis helps solving simple problems in areas which involve formal or rational components.

The causal diagnosis

The causal diagnosis is a systemic approach to reality. It is a systemic diagnosis that analyzes the functional

ity of a given reality. It sustains the solution of complex problems with low ambiguity levels.

The functional diagnosis

This diagnosis is based on the understanding of the functional concepts that underlay a given reality. The functional diagnosis is necessary for the solution of highly complex problems with ambiguous components.

The secure diagnosis

A diagnosis is “secure” when it includes all levels of analysis. Secure knowledge has been achieved when this condition has been fulfilled. Secure knowledge requires a high investment of energy. Therefore people often prefer to use reliable but not secure diagnoses, and control the evolution of a given reality in order to validate the accuracy of such diagnoses.

The questions that will be answered during the Unicist Tweetinar are:

  1. What are business diagnoses for?
  2. What are intuitive diagnoses for?
  3. What are functional diagnostics based on?
  4. What is mathematical validation of diagnoses for?
  5. What are conceptual validation model for?
  6. What is the 5 why methodology for?
  7. Which are the 5 why that need to be answered?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

We invite you to be our guest at the Unicist Library to learn about “Hyperrealism in Business”: http://www.unicist.com

Peter Belohlavek

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.


Complexity Sciences: Tweetinar on Object Driven Marketing

In a wide sense, it can be said that the more object-driven a relationship between a prospect and a product is, the easier the individual can buy a product. If we consider the buying taxonomy (AIDA), we will see that there are three different approaches to buy: the rational, the ethical and the impulsive approach.

The more ethical the buying process is, the less legitimate the influence on buyers. The more massive the buying process, the less it is influenced by rationality.

The questions that will be answered during the Unicist Tweetinar are:

  1. For what type of products or services has the unicist object driven marketing process been designed?
  2. Why is marketing a complex problem?
  3. Are there individuals involved in the object driven marketing process?
  4. Why is it necessary to begin with a personal communication and close with a personal closing process?
  5. Are brochure objects or communications? What is the difference between communication and marketing objects?
  6. Which are the weaknesses of this type of marketing?
  7. What conditions needs to be given to use this type of marketing?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.


Unicist Tweetinar: Unicist Object Driven Marketing Mix

This Tweetinar (June 28, 2010) by Peter Belohlavek will give you access to the unicist methodology for Complexity Sciences to deal with Marketing Mix as a paradigmatic case of an adaptive system.

This will give you access to an ontological approach and the use of objects to manage the marketing mix as a complex adaptive system.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Martin Alvaro
Resident PM Manager

NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.


Unicist Tweetinar on Unicist Object driven Strategy

The human approach to strategy is defined as the conscious planning of human beings to influence the environment when such environment is uncertain, risky, complex or conflictive.

Influencing implies that the actions of a developed strategy will occur in the future.

The unicist strategic approach implies the building of a natural complementation with the “client” and a competitive strategy with “competitors”.

Strategy building implies a conscious behavior; therefore it implies intuitive but also emotional and rational conducts. Respecting taxonomies diminishes the risk of fallacies and paradoxical results. Pilot testing is necessary to secure the validity of a strategy.

The questions that will be answered during the Unicist Tweetinar are:

  1. What is the Unicist Strategy for?
  2. Why is it called Unicist Object driven Strategy?
  3. Why is it said that “Battles are won or lost before they are fought?
  4. Is the Unicist Strategic approach an action driver or an energy conservation function?
  5. What do you define as a maximal strategy, and what are they for?
  6. How do you define a minimum strategy and what is necessary to develop them?
  7. What is the catalyst of the minimum strategy and how does it work?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Metaphor: Unicist Corporate Universities

“The cost of a glass is in its solid;
its value is in its hollow.
Its cost has no value.
Its value has no cost.
But both of them are within the glass.”

“The cost of education is given by teaching;
its value is given by learning.
Teaching has no value.
Learning has no cost.
But both of them are within education.”

“The one who ignores is blind.
The one who ignores, but thinks he doesn’t,
is not only blind but deaf.
God and fools know everything,
But fools need to be right.”

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Questions are needed to manage adaptive systems

Adaptive systems are in permanent motion. Therefore the knowledge of their nature is necessary in order to establish fixed points to influence them.

To apprehend an adaptive system it is necessary to have the questions to grasp what is behind the apparent actions. This is what makes evolution possible.

“Action-reflection-action” is the process that needs to be followed to influence an adaptive system’s environment.

The basic questions that need to be posed at the different levels of logical thinking and reflection are:

Why? – Conceptual thinking and reflection
What for? – Scientific / systemic thinking
What? – Analytic thinking
How? – Operational thinking

When reality is approached based on responses instead of question it is degraded to the pre-concepts that individuals have in their minds. This drives necessarily to parallel realities and involution.

The acceptance of this fact fosters a change of the educational systems. In the real world, students are basically evaluated based on the responses they are able to provide.

Approaching reality based on questions has become a “Martian” behavior. But the integration of both questions and answers is needed to generate evolution.

Conservatism rules, because it needs to foster predefined responses. The future generations will have to pay the prices the present generation doesn’t want to pay.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


35th Anniversary of The Unicist Research Institute

June 1976 was the beginning of the research of evolution in the field of complexity science. It was focused on approaching the nature of reality which required an ontological approach to the basic research and an object driven approach in the field of application.

The research drove to the discovery of the ontogenetic intelligence of nature, the unicist ontology, the unicist logic, the complexity science research methodology and the human ontointelligence.

This provided the basic knowledge to develop more than 3,500 applicative researches in the field of individual, institutional and social evolution that were finished until September 2010. The research work is still ongoing.

We would like to share with you this celebration giving you access to the book on:

Unicist Ethics: The Ethics of Doers

We consider it will allow you to expand your boundaries in work and businesses.

You can access the book at: http://www.unicist.org/deb_doers.php

This anniversary is a very special one, because it follows a turning point in our global expansion that took place during the last year.

Executive Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 ontological researches in complexity sciences, developed since 1976 until September 2010, applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Unicist Tweetinar: the use of unicist business objects

The use of business objects makes business processes flow in a natural way. The use of ontology based business objects allows inserting them into work processes to increase their added value and reduce their costs.

Energy saving is the core of the use of unicist business objects. It requires understanding the processes and the use of the objects as encapsulated adaptive systems developed to produce predefined results.

The questions that will be answered on the Unicist Tweetinar are:

  1. Why have you chosen to organize businesses using business objects?
  2. Business objects are encapsulated adaptive systems to produce results. What are they for?
  3. Who can deal with object driven organization and unicist object driven management?
  4. What is needed to approach the nature of business processes using their ontologies?
  5. This question is too abstract. Can you please give me a concrete example in real life?
  6. What types of objects are there in business?
  7. Everyone wants to catalyze, meaning accelerate, business processes. What is required to achieve it?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Unicist Ontological Object Driven Brand Building

The purpose of unicist brand-building is to develop business catalysts. Catalysts are process accelerators. Brands are a natural catalyst for market growth. At the same time, business objects can be used to catalyze the building of brands.

It is necessary to have apprehended the nature of a business and its necessary brand in order to be able to build objects to accelerate brand building. Apprehending the nature implies knowing the ontology of a business and its necessary brand.

The ontology of brands can be defined integrating the purpose, which is the building of goodwill, with the product brand and the institutional image.

Goodwill is a “subjective value” of something that exceeds the “objective value”.  Goodwill is measured in money.

Products are naturally the active function of brand building and the institutional image is the energy conservation function. If one of them fails, brand generate negative goodwill.

It has to be considered that business objects are adaptive systems developed to produce a predefined result. They emulate the organization of nature. E. g. a tree is an object. Individuals will have accelerated evolution if they can move trees from one environment to another. Brand building is accelerated if the adequate objects are used.

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.