Unicist Binary Actions


Unicist Tweetinar: Unicist Object Driven Marketing Mix

This Tweetinar (June 28, 2010) by Peter Belohlavek will give you access to the unicist methodology for Complexity Sciences to deal with Marketing Mix as a paradigmatic case of an adaptive system.

This will give you access to an ontological approach and the use of objects to manage the marketing mix as a complex adaptive system.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Martin Alvaro
Resident PM Manager

NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.


Unicist Tweetinar on Unicist Object driven Strategy

The human approach to strategy is defined as the conscious planning of human beings to influence the environment when such environment is uncertain, risky, complex or conflictive.

Influencing implies that the actions of a developed strategy will occur in the future.

The unicist strategic approach implies the building of a natural complementation with the “client” and a competitive strategy with “competitors”.

Strategy building implies a conscious behavior; therefore it implies intuitive but also emotional and rational conducts. Respecting taxonomies diminishes the risk of fallacies and paradoxical results. Pilot testing is necessary to secure the validity of a strategy.

The questions that will be answered during the Unicist Tweetinar are:

  1. What is the Unicist Strategy for?
  2. Why is it called Unicist Object driven Strategy?
  3. Why is it said that “Battles are won or lost before they are fought?
  4. Is the Unicist Strategic approach an action driver or an energy conservation function?
  5. What do you define as a maximal strategy, and what are they for?
  6. How do you define a minimum strategy and what is necessary to develop them?
  7. What is the catalyst of the minimum strategy and how does it work?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Metaphor: Unicist Corporate Universities

“The cost of a glass is in its solid;
its value is in its hollow.
Its cost has no value.
Its value has no cost.
But both of them are within the glass.”

“The cost of education is given by teaching;
its value is given by learning.
Teaching has no value.
Learning has no cost.
But both of them are within education.”

“The one who ignores is blind.
The one who ignores, but thinks he doesn’t,
is not only blind but deaf.
God and fools know everything,
But fools need to be right.”

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Questions are needed to manage adaptive systems

Adaptive systems are in permanent motion. Therefore the knowledge of their nature is necessary in order to establish fixed points to influence them.

To apprehend an adaptive system it is necessary to have the questions to grasp what is behind the apparent actions. This is what makes evolution possible.

“Action-reflection-action” is the process that needs to be followed to influence an adaptive system’s environment.

The basic questions that need to be posed at the different levels of logical thinking and reflection are:

Why? – Conceptual thinking and reflection
What for? – Scientific / systemic thinking
What? – Analytic thinking
How? – Operational thinking

When reality is approached based on responses instead of question it is degraded to the pre-concepts that individuals have in their minds. This drives necessarily to parallel realities and involution.

The acceptance of this fact fosters a change of the educational systems. In the real world, students are basically evaluated based on the responses they are able to provide.

Approaching reality based on questions has become a “Martian” behavior. But the integration of both questions and answers is needed to generate evolution.

Conservatism rules, because it needs to foster predefined responses. The future generations will have to pay the prices the present generation doesn’t want to pay.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Unicist Tweetinar on market micro-segmentation

Micro-segmentation is the pathway to exert influence on real clients. It is based on the discovery of the unicist ontological market segmentation.

It allows managing and influencing buying actions and defining the limits of commercial possibilities.

Concepts and Fundamentals sustain human attitude and support this segmentation model. Anthropological life-styles allow defining the context of the commercial activities.

The questions that will be answered during the Unicist Tweetinar are:

1) What triggered the development of the ontological market segmentation model?
2) What is the unicist ontological segmentation model?
3) Fundamentals structure the ontology of human behavior. What are they for?
4) Which are the elements that integrate the unicist ontological market segmentation?
5) What is the universal unicist ontological market segmentation for?
6) What is the ontological micro-segmentation of markets?
7) How is the micro-segmentation used in marketing?

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Unicist Ontological Object Driven Brand Building

The purpose of unicist brand-building is to develop business catalysts. Catalysts are process accelerators. Brands are a natural catalyst for market growth. At the same time, business objects can be used to catalyze the building of brands.

It is necessary to have apprehended the nature of a business and its necessary brand in order to be able to build objects to accelerate brand building. Apprehending the nature implies knowing the ontology of a business and its necessary brand.

The ontology of brands can be defined integrating the purpose, which is the building of goodwill, with the product brand and the institutional image.

Goodwill is a “subjective value” of something that exceeds the “objective value”.  Goodwill is measured in money.

Products are naturally the active function of brand building and the institutional image is the energy conservation function. If one of them fails, brand generate negative goodwill.

It has to be considered that business objects are adaptive systems developed to produce a predefined result. They emulate the organization of nature. E. g. a tree is an object. Individuals will have accelerated evolution if they can move trees from one environment to another. Brand building is accelerated if the adequate objects are used.

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Unicist Ontology of the internal speed for decision making

Decisions have been made when they have been implemented. Before their implementation they are just hypothetical wishes.

The speed of decision making depends on the type of logical thinking of individuals. It has to be considered that speed is defined by the chronological lap between a new fact and the implemented real action to exert accurate influence.

The more evolved the logical thinking of individuals the higher the speed of action:

1) Analogical thinking drives to no decisions because personal needs and beliefs prevail. The speed is “0” (zero)

2) Operational thinking requires making the necessary technical analytical studies to define the problem and the possible solution. This is considered the standard time for decision making.

3) Analytical thinking allows focusing the operational technical analytical studies. This doubles the speed of operational thinking.

4) Systemic (Scientific) thinking focuses on a specific operation which reduces the cost of the preparation of decision making based on the existence of a hypothesis for a solution. This doubles the speed of analytical thinking.

5) Conceptual thinking provides the ontological structure that underlies the operation. It allows defining the essential drivers of the solution. This doubles the speed of systemic thinking.

6) Unicist thinking provides the understanding of the boundaries of the solution allowing the development of a plan B (including an entropy inhibitor) and a plan C (including a catalyst). This doubles the speed of conceptual thinking.

Conclusion

Internal speed cannot be accelerated without producing paradoxical results.

Internal speed evolves with the individual but a sudden acceleration drives individuals towards analogical thinking.

It has to be considered that the mass of the population tends to use analogical thinking at work. Teamwork decisions need to accept that a train has the speed of its slowest wagon (metaphor).

The above mentioned speeds have been empirically confirmed.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Unicist Tweetinar on Unicist Business Objects Building

The Unicist Standard for business objects building defines the norms that business objects have to fulfill to generate results.

Extreme design, the use of unicist modeling and the structure of the ontology of objects allow building unicist business objects.

Unicist business objects (UBO) are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.

Classification of objects based on their use

Drivers: they are objects that produce results within work processes.

Catalysts: they are objects that are designed to accelerate drivers, tasks or processes.

Entropy inhibitors: Their role is to minimize the entropy of processes and results.

Inhibitors: They are objects to inhibit anti-conceptual actions in processes.

Gravitational objects: They are objects that generate an influential context that promotes the need of the results provided by tasks, objects or processes.

Objects do not substitute people’s responsibility, they provide a safer, faster and energy saving solution to be installed in work processes.

That is why objects can only be installed in organizations where the leaders assumed the responsibility for the results produced by the processes they manage.

Access or request a Unicist Tweetinar on this subject at:
http://www.academic.unicist.org/unicist_tweetinars.shtml

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


Operational aspects of the Unicist Tweetinar: May 17, 2011

The Tweetinar on “Unicist Ontologies applied to Businesses” will be developed on http://twitter.com/uniciststandard from 5:00 to 6:30 pm New York Time.

1) The presentation will demand about 50 minutes. Afterwards all the questions will be answered.

2) Please try to give an answer to the questions that are posed before a final answer is given.

3) Please use the “message” application to send your questions.

4) You can download the document of the Unicist Tweetinar, reading from page 4 to 9. You can also read these pages during the activity. It will give you the context of the unicist ontology.

To download this document, please click here: http://www.unicist.org/deb_t.php

Academic Department

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.


The use of Twitter in the marketing of products

Social networks produce a specific market segmentation that needs to be respected in order to work. But “social networks” as such do not exist as a universal commercial category, because each social network has a differentiated specific positioning.

Networks, as “commercial vehicles”, are an object that has a concept that characterizes them, add a specific value because of their structure and design and have a particular consistency and reliability that gives them a quality assurance.

As a business object, Twitter is a social network that works as a “gravitational object” influencing the communications that are being developed.

The paradox is that, besides this fact, tweets need to produce an authority, give a freedom framework in their communication so the individual can participate and provide them security that needs to be perceived.

In this case, it is said to be a paradox because for the tweets to work they need to have an identifiable authority in a specific segment that overcomes the context in which it acts.

Therefore, it is necessary to have authority in a segment in order for twitter to work as a commercial vehicle. This works differently in Facebook, Linkedin or Xing.

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Diana Belohlavek
VP Global Markets & Market Labs

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Ontology of Evolution.