The Unicist Business Intelligence System
The management of business concepts and fundamental analysis allow defining the structure of business functions, markets and countries. This allowed building a structural business intelligence technology
The Unicist Business Intelligence System was developed to provide business intelligence reports or install Situation Rooms in Companies for the superior management of the organization. This system deals with the management of businesses considered as unified fields with their markets.
The Unicist Approach to business intelligence is based on the use of unicist technologies that allow defining the information that is necessary to build competitive intelligence, critical intelligence and structural intelligence and building the context of businesses.
It provides the information on the possible root causes of problems and the indicators and predictors of the evolution of a business.
The unicist future research technology allows building the trends and the future scenarios that are needed to understand the framework of a business.
- Descriptions, that provide the operational description of the aspects that are being researched.
- Indicators, that are Unicist KPIs that define the results of actions.
- Predictors, that define the future possibilities of businesses.
The driver of the use of business intelligence is the empowerment of the competitive advantages of a company, while the catalyst is the capacity of finding the information that allows avoiding threats.
The unicist approach integrates the three universal concepts of business intelligence:
- Competitive Intelligence
- Critical Intelligence
- Structural Intelligence
Unicist Competitive Intelligence provides the information to monitor the competitive advantages, the strengths and weaknesses of the company and the performance indicators.
Unicist Critical Intelligence gives access to the information that deals with risk avoidance, the internal and external opportunities and the avoidance of threats.
Unicist Structural Intelligence defines the existence of empty spaces to expand businesses, the organizational performance of the company and the capacity of organizational resilience.
From an operational standpoint, Unicist Business Intelligence allows defining four, inclusive, levels of information:
- Level 1) Functional Information
- Level 2) Behavioral Information (it includes level 1)
- Level 3) Defensive Information (it includes level 2)
- Level 4) Competitive Information (it includes level 3)
Installation of Situation Rooms and Crisis Committees
It is recommended to install situation rooms in the company in order to take advantage of the different strategic approaches of the members of the superior management. The Unicist Business Intelligence System can be considered as a Decision Support System in these Situation Rooms.
The Unicist Business Intelligence information provides the root causes of the business and its context, and is an essential input to the Crisis Committees that are installed because of crises that are triggered by external events.