Businesses are, by definition, conscious activities to satisfy needs. Businessmen/women can approach these needs based on the answers they have or based on the questions they pose.
Selling only “black cars” is an answer driven approach; researching which color of cars are desired is a question driven approach.
People who do what they believe are answer driven. People who do what is needed are question driven.
Question driven businesses are, by nature, “liberal” because the input comes from the needs of the market. Answer driven businesses are “conservative” because the needs are defined by the businessmen/women.
Minimum strategies of businesses, which are those that are under the control of a company, can be managed with answers. Methods, rules and guidelines are defined ways to develop an activity and are homologous to what we call answers.
Maximal strategies of companies, which expand the boundaries of businesses, need to be managed based on the questions. The problem is to understand what the market is saying. The answers are, by definition, ambiguous and require understanding the unified field of the business in order to be interpreted.
Maximal strategies require “liberals” and minimum strategies require “conservatives” to manage businesses.
Managing questions makes the introjection of the needs of the market possible; managing answers implies projecting one’s decisions. Business modeling requires both approaches to be successful.
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