The nature of a business is defined by its fundamentals. Fundamentals are homologous to the concepts that drive a business and are defined by their ontological structure.
This sounds very complex but fortunately it is very simple. It implies that the nature of a business can be defined in a reasonable and logical language that makes it manageable.
But learning the fundamentals requires integrating “action”, where the learner needs to be alone in order to assume the full responsibility for results, and “reflection” where the learner can be guided.
This requires time but the reward is being able to produce consistent results. That is why it is a natural approach for doers.
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