Unicist Business Strategy
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The Unicist Strategy introduced a paradigm shift in the strategic approach to economic, social, business and individual evolution based on the emulation of the intelligence of nature and the development of synchronic maximal strategies to grow and minimum strategies to ensure survival.

Strategy has been until now, an adaption of the concepts of military strategy. The discovery of the triadic intelligence of nature allowed understanding the genetic intelligence driven strategies used by living beings in order to grow and to survive. This drove to the development of a triadic approach to strategies, developing maximal strategies to grow and minimum strategies to ensure survival, emulating the intelligence of nature.

Main Application Fields:

• Design of business growth strategies

• Design of market growth strategies

• Design of organizational strategies

• Development of situation rooms

• Development of profit improvement strategies

This approach included the development of Unicist Tactics based on maximal strategy actions and synchronic minimum strategy actions that ensure the achievement of results in adaptive environments.

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The Context: The 4th Industrial Revolution

The Unicist Approach to the 4th Industrial Revolution

The 4th Industrial Revolution introduced adaptiveness in the industrial and business world. The Industry 4.0 concept proposes to manage businesses as adaptive systems increasing customer orientation, productivity and quality. The concept of Industry 4.0, applied to a business as a whole, is necessary to produce sustainable growth.

It has to be considered that the Unicist Theory and its applications were a precursor of the Industry 4.0 concept. This theory was developed to understand the evolution of adaptive entities and to manage adaptive systems and environments.

As the previous industrial revolutions, Industry 4.0 coexists with the previous stages, providing a significant competitive advantage for those who enter this stage.

The Framework: The Unicist Paradigm Shift in Business

The discovery of the ontogenetic intelligence of nature, that drives the evolution of living beings, and the development of the Unicist Theory, created by Peter Belohlavek at The Unicist Research Institute, allowed defining the epistemological structure of complexity sciences. This approach provided a solution to deal with adaptive systems and environments, including businesses. This paradigm shift was introduced in business to develop strategies, architectures and processes that emulate the intelligence and organization of nature.

The Basics Behind Unicist Strategy and Root Cause Management

Emulation of Reality

• The discovery of the ontogenetic intelligence of nature allowed discovering the concepts that underlie natural and artificial adaptive entities and explain their evolution. It provided the basics for secure strategy building and for the management of the root causes of things.

• The discovery of the triadic functionality of human conscious intelligence allowed emulating nature to develop strategies to influence the environment. It provided the basics to understand and influence individual actions.

• The discovery of the triadic functionality of collective intelligence allowed understanding the evolution of groups, institutions and societies. It provided the basics to understand and influence social behavior.

These basics sustain the emulation of the concepts and fundamentals of an adaptive environment that allow managing its root causes and the development of unicist strategies to ensure the generation of results.

Unicist Future Scenario Building

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Business strategies are only necessary to deal with adaptive environments which, by definition, evolve. Businesses deal with actions that have to happen in the future, therefore, the forecasting of the future scenarios is the first step for developing business strategies. But it has to be considered that the past and the future are not symmetric. The past and the future are only symmetric in stagnated environments. Future scenarios are built in order to define how it is possible to gain additional space in the environment.

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Unicist Business Intelligence

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The management of business concepts and fundamental analysis allow defining the structure of business functions, markets and countries. This allowed building a structural business intelligence technology. The Unicist Approach to business intelligence is based on the use of unicist technologies that allow defining the information that is necessary to build competitive intelligence, critical intelligence and structural intelligence and building the context of businesses. This system deals with the management of businesses considered as unified fields with their markets.

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Unicist Behavioral Marketing

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The unicist marketing approach is based on the fact that human actions are driven by the concepts people have. This implies that if the functional concepts individuals have are known, then their behavior can be predicted and influenced with a high level of accuracy.

Unicist Behavioral Marketing, also named Unicist Object Driven Marketing, is an application of the discovery of the structure of concepts that emulates the intelligence that underlies nature and defines the “nature” of things. The application of Unicist Marketing is based on the use of maximal and minimum strategy actions to ensure the influence on buying decisions.

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Unicist Business & IT Architecture

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The Unicist Approach, which deals with the unified field of IT Architecture and Business Processes and their conceptual structures, allowed managing the dynamics and evolution of businesses. Unicist technologies manage the conceptual structures of IT Architecture and Business Processes to define what is possible to be achieved and to make it happen. This approach integrates the technical-analytical aspects after the unified field of the processes, roles and business objects have been defined using the unicist technologies.

The unicist business architecture requires using a method for making destructive and non-destructive pilot tests until the architecture is considered adequate based on the results produced.

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Implementation of Unicist Strategies

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The implementation of Unicist Strategies is a participative process that includes:

1) Defining the strategy that is possible from the point of view of the strategy itself and necessary from the point of view of the functional environment.

2) Defining the architecture of the process to be developed, which requires transforming the functional solution to be achieved into processes, roles and objects.

3) Defining the tactical actions to be implemented.

4) Developing the destructive pilot tests to confirm the functionality of the actions in the environment.

5) Developing the non-destructive pilot tests to confirm the consistency between the strategy, architecture, actions and results.

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A) The definition of the unicist strategy

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The definition of a value adding strategy using the unicist approach requires:

1) Defining the universal strategy that is based on the definition of the future scenario of the environment including its restricted and wide contexts.

2) Defining the specific strategy based on the necessary maximal and minimum strategies.

3) Considering the level of maturity to develop strategies that an individual or organization has.

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B) The definition of the architecture

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The definition of the architecture requires developing the conceptual design of the solution. It includes:

1) The definition of the unified field diagram of the structure of the process.

2) The definition of the roles that assume the responsibility of the processes.

3) The definition of the objects that are introduced as adaptive systems to automate parts of the processes.

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C) Definition of the tactical actions

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It is necessary to define the double dialectical actions to influence the environment. This includes:

1) The maximal strategy actions to expand the boundaries by influencing the environment through value adding actions.

2) The minimum strategy actions to sustain and ensure the value that needs to be earned to ensure survival.

3) The quality assurance process to confirm that both strategies are functional, autonomous and fulfill the purpose.

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D) Development of the destructive and non-destructive pilot tests

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The destructive pilot tests can be synthesized into two driving actions:

1) The development of clinics comparing substitute solutions with the solution that has been implemented. This clinic requires comparing the actual functionality of the solutions.

2) The developing of clinics comparing with succedaneum alternatives to define the advantages and disadvantages of the solution proposed.

It must be considered that destructive tests do not intend to demonstrate the dysfunctionality of a solution, but the limit of its functionality. The non-destructive tests are based on quantitative and qualitative methods. They include:

1) The use of quantitative methods to measure results and resources.

2) The use of qualitative methods to measure the functionality.

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Unicist Scorecard to Monitor the Evolution

Introduction to unicist market segmentation

The unicist scorecard allows monitoring the dynamics of businesses, integrating the vision of shareholders, clients/customers and stakeholders. It is complementary with the use of the balanced scorecard. It monitors the sustainability of businesses and their functions. While the Balanced Scorecard is a bottom-up tool to approach the execution of strategies, the Unicist Scorecard is a top-down tool to sustain the building of strategies. It is integrated by a Business Marketplace Index (BMI), a Business Credibility Index (BCI) and a Business Growth Index (BGI).

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Unicist Root Cause Library

Unicist Root-Cause Library

The information of the structure of the concepts and fundamentals included in this library allows managing the root causes of business functions. The root cause library is based on more than 5,000 researches developed at The Unicist Research Institute. It provides the knowledge objects, concepts and fundamentals to build business solutions including strategies, processes, roles and business objects.

Main Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

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About The Unicist Research Institute

The Unicist Research Institute (TURI) is, since 1976, a private global decentralized research center specialized in complexity sciences that is focused on the research of the evolution of adaptive systems. It has an academic arm, the Unicist Corporate University, and a business arm, the Unicist Confederation.

It was the pioneer in complexity science research and became a global decentralized leading research organization in the field of human adaptive systems. The unicist pragmatism, the structuralism based on unicist ontologies and the functionalism driven by concepts were developed at TURI to research the field of complex adaptive systems. More than 5,000 unicist ontological researches were developed since 1976 in the field of basic sciences, life sciences and individual, institutional and social evolution.

The main countries that originated these researches were: US, DE, UK, FR, JP, SE, CA, CH, IN, BR, AR, CAT, RU, CN, AU. TURI's Future Research Laboratory has completed the research of 70 countries' archetypes.

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