The Unicist Paradigm Shift: The DNA of Businesses

The Unicist Paradigm Shift in Business

The discovery of the intelligence that underlies nature allowed emulating it, emulating its organization and emulating its evolution. This drove to the discovery of the structure and functionality of concepts and fundamentals that drive human behavior and underlie things which define the root causes of adaptive environments. This structure of concepts defines the DNA of organizations and allowed managing the root causes of their functionality. This upgraded business management, introducing a new stage in business diagnostics, future research, business strategy, business architecture and applying it to business process design.

Basics: The Unicist Paradigm Shift in Sciences

Complexity Sciences

The discovery of the ontogenetic intelligence of nature, that drives the evolution of living beings, and the development of the Unicist Theory, created by Peter Belohlavek at The Unicist Research Institute, allowed defining the epistemological structure of complexity sciences. This approach provided a solution to deal with adaptive systems and environments, including businesses. This paradigm shift was introduced in business to develop strategies, architectures and processes that emulate the intelligence and organization of nature.

Unicist Strategy: An Emulation of the Intelligence of Nature

Unicist Strategy

The unicist strategy emulates the intelligence of nature to ensure sustainable results. It is based on managing concepts and fundamentals and emulates nature by establishing maximal strategies to expand boundaries and minimum strategies to ensure survival. This requires managing the fundamentals that define the root causes of the functions involved. This approach allows defining the possible levels of strategies: the operational, non-influential, specific or universal strategies. These levels begin by managing operational goals and end up managing universal strategies that deal with businesses in their environments. Unicist Strategy is an emulation of the intelligence of nature to ensure results.

Before: There existed no model to define and validate the structure of strategies, which were fully dependent on the validity of the decisions of the strategists.

Root Cause Marketing: Concepts Drive Buying Decisions

Unicist Root Cause Marketing

The discovery that human decisions are driven by the concepts people have, changed the paradigms to influence people. It became evident that buying decisions are triggered by the conceptual short-term memory. The discovery of the structure of concepts that drive human actions allowed developing the Unicist Root Cause Marketing that increases notoriously marketing effectiveness.

Before: The structure of concepts was unknown and required focusing on hard aspects and secondary drivers of buying decisions.

Management: Managing the Concepts of Business Functions

Unicist Conceptual Management

The knowledge of the conceptual structures of business functions, made them reasonable, understandable and predictable. As human actions are driven by the concepts they have, the unicist conceptual management approach allowed organizing and managing businesses to improve and ensure the efficacy and efficiency of organizations.

Before: The lack of knowledge of the concepts of business functions required using an empirical approach to business organization and management.

Root Cause Management based on Concepts and Fundamentals

Unicist Root Cause Management

The discovery that the underlying concepts and fundamentals define the root causes of problems in adaptive environments allowed developing structural solutions to adaptive business problems. This approach manages the triggering causes, root causes and limit causes to define solutions whatever the conditions of the environment are.

Before: Root cause management was limited to deal with environments with univocal cause-effect relationships, except for Dr. Ishikawa’s “Fishbone” method, that approaches the concepts of manufacturing.

IT Architecture: Peopleware integrates Hardware and Software

Unicist Business and IT Architecture

The research and development of the fundamentals of business - and IT-processes allowed developing adaptive business processes managing their underlying concepts, integrating peopleware, software and hardware. This increased notoriously the efficacy and thus the effectiveness of business processes.

Before: The lack of knowledge of the fundamentals of business processes required separating the efficiency of systems and the efficacy of people, which diminished the effectiveness of solutions.

Conceptual Design: A Unicist Ontological Approach

Unicist Conceptual Design

The knowledge of the unicist ontologies of business functions and the unicist reflection processes allowed emulating in mind the conceptual structures of business and IT processes and develop their conceptual design. Unicist conceptual design optimizes processes of adaptive business functions by managing their underlying concepts.

Before: The conceptual design was based on an intuitive, rational and empirical approach to the structure of the operation of business processes.

Diagnostics: Integrating Fundamental and Technical Diagnostics

Unicist Business Diagnostics

The root causes of business problems are defined by the underlying concepts. The unicist approach to diagnosing is based on the discovery of the concepts and fundamentals that underlie business functions that emulate the intelligence of nature. This allowed integrating fundamental diagnoses that allow dealing with the future and the present with technical diagnoses that are based on the past.

Before: The structure of the concepts and fundamentals were unknown and this forced doing only technical diagnoses and projecting the future.

Business Objects: Emulating the Organization of Nature

Unicist Business Objects

Unicist business objects are encapsulated adaptive systems to manage the adaptive aspects of business processes. The discovery that nature is organized by objects and the knowledge of their fundamental structure, allowed defining driving, inhibiting, entropy inhibiting, catalyzing and gravitational objects to insert them into business processes.

Before: The use of objects is part of human history but the lack of understanding of their fundamental structure, made them fully artisans or artists dependent.

People Management: Concepts Drive the Efficacy of People

Unicist People Management

The discovery that human actions are driven by the concepts they have in mind, expanded the possibilities of integrating the efficacy of people with the efficiency of business processes. This upgraded the quality and productivity of business organization, people management and talent management. It upgraded also the managerial education of high potentials.

Before: Concepts were considered as ideas and the fundamentals of people management were unknown, which was substituted by functional and psychological assessment and performance management.

Education: Based on the Triadic Functionality of Intelligence

Unicist Business Education

The discovery of the triadic functionality of intelligence allowed empowering the intelligence of the participants to be able to manage a strategic approach to business processes that requires emulating the solutions in mind. It is based on a reflection driven education approach that works as a teaching hospital in business to generate results while empowering conscious intelligence.

Before: The professional education was based on providing technologies and knowledge to the participants using a theory-practice educational model or an empirical approach.

Future Scenarios: Emulating the Evolution of Nature

Unicist Future Scenario Building

The discovery that the future of businesses and their restricted and wide contexts are defined by the concepts that underlie their functionality, opened the possibilities of forecasting the future based on their knowledge. The cultural and institutional archetypes define the concepts of the environment that allow forecasting and building future scenarios.

Before: Future scenarios were built based on projections and on expert consensus. As future and past are not symmetric, but sustained by the archetypes of the environment, the accuracy of the future scenarios was unforeseeable.

Business Intelligence: Based on the Root Causes of Businesses

Unicist Business Intelligence

The discovery of the conceptual structure of business intelligence and business sustainability allowed optimizing competitive, critical and structural intelligence. It allowed defining a structure of business intelligence that provides the necessary information to design strategies, manage risks and to develop future scenarios.

Before: The lack of knowledge of the concepts that underlie sustainability made the business intelligence actions conjuncture and management dependent.

Unicist Root Cause Library

Unicist Root Cause Library

The information of the structure of the concepts and fundamentals included in this library allows managing the root causes of business functions. The root cause library is based on more than 5,000 researches developed at The Unicist Research Institute. It provides the knowledge objects, concepts and fundamentals to build business solutions including strategies, processes, roles and business objects.

Main Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

Country Archetypes Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Participate in a Unicist Micro-Clinic or Webinar

Unicist Root Cause Management

We invite you to participate in a micro-clinic or webinar to learn about how the system works. It will provide you an access to the unicist approach to root causes in business. The unicist approach to root cause management is based on the discovery that concepts drive human actions and define the root causes of problems, which allows developing structural business solutions. They allow defining what is possible to be achieved and building the necessary solutions and business objects to make it happen.

Unicist Root Cause Management

About The Unicist Research Institute

The Unicist Research Institute (TURI) is, since 1976, a private global decentralized research center specialized in complexity sciences that is focused on the research of the evolution of natural and artificial adaptive systems. It has an academic arm, the Unicist Corporate University, and a business arm, the Unicist Confederation.

It was the pioneer in complexity science research and became a global decentralized leading research organization in the field of human adaptive systems. The unicist pragmatism, the structuralism based on unicist ontologies and the functionalism driven by concepts were developed at TURI to research the field of complex adaptive systems. More than 5,000 unicist ontological researches were developed since 1976 in the field of basic sciences, life sciences and individual, institutional and social evolution.

The main countries that originated these researches were: US, DE, UK, FR, JP, SE, CA, CH, IN, BR, AR, CAT, RU, CN, AU. TURI's Future Research Laboratory has completed the research of 70 countries' archetypes.

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