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The Role of Unicist Marketing Ontologists

Unicist marketing ontologies are a specialty of unicist business ontologists. Their objective is to manage the nature of marketing processes, defined by their functionality. They address marketing processes to uncover the concepts underlying buying decisions, the comfort zones that define the framew

The Unicist Approach to the Comfort Zone of People

The unicist ontology defines a comfort zone as a safe place where individuals have the freedom to be who they think they are and have the freedom to do what they want to do. There are two “versions” of an individual’s comfort zone: one that serves as a bridge to the real world and another that serves as a bridge to a parallel world. It must be considered that most of the fallacies people build are based on the need to maintain a comfort zone within a parallel reality.