General

The discovery of the functionalist principle of product and service attributes at The Unicist Research Institute, which integrates empathetic, sympathetic, and operational attributes, has enhanced marketing effectiveness by embedding these attributes in unicist binary actions and operating them thro

The objective of the Unicist Virtual Advisor (UVA) is to foster the efficacy, autonomy, and evolution of people. This is achieved by using the UVA to develop real solutions based on insights provided by the UVA, which are refined through discussions. Users evaluate the validity of the solutions usin

The Unicist Functionalist Economy provides a comprehensive framework for understanding the unified field of economic behavior. This approach allows for the identification of what is currently achievable and outlines the necessary steps to expand future possibilities.

The unicist ontogenetic logic underlies the functionality of all adaptive systems, whether they are living beings or artificial entities.

The unicist causal approach was developed to increase the added value to the real world while benefiting from the counterpart. The unicist causal approach is based on considering the real world as an adaptive system. It is a new stage that has been possible due to the discovery of the unicist logic,

Adaptive business organization requires the establishment of autonomous, interdependent business functions as roles in which leaders need to operate within a consistent comfort zone. This allows them to assume responsibility for producing results. Comfort zones define a safe space where individuals

The unicist approach to CRM enables dealing with the causality of buying processes. The core of this approach is to segment people based on their comfort zones, which allows the development of two levels of communication, one that deals with the management of the comfort zone and one that allows add

Causal market segmentation is a method used to establish clusters based on purchasing decision-making to enhance marketing effectiveness by developing segmented processes. It uses the knowledge provided by unicist functionalist psychology and unicist ontology.

Managing the causality of business is essential to profit from AI. AI cannot be managed efficiently without addressing the causality of the functions being managed. Therefore, it becomes necessary to introduce the new role of unicist business ontologists in companies to ensure that the causality of business functions and processes is being managed.

Unicist marketing ontologies are a specialty of unicist business ontologists. Their objective is to manage the nature of marketing processes, defined by their functionality. They address marketing processes to uncover the concepts underlying buying decisions, the comfort zones that define the framew