Customer orientation is one of the drivers of the 4th industrial revolution. It is generating an upgrade in the CRM industry. https://www.forbes.com/sites/robertdefrancesco/2019/03/19/zendesk-intensifies-its-competitive-challenge-against-salesforce/

Facileness kills businesses in supply driven markets and hinders expansion in demand driven markets. https://www.unicist.net/economics/the-unicist-evolutionary-approach-is-the-antidote-to-facileness-in-leadership/

The new stage requires a different mindset that requires expanding possibilities that are beyond the technologies of the 3rd industrial revolution. https://fudzilla.com/news/memory-and-storage/48353-sap-fires-top-programmers

The technologies of the 4th industrial revolution and the unicist evolutionary approach allowed upgrading the building of business process catalysts to accelerate growth, profitability and sustainability https://www.unicist.net/conceptual-design/catalysts/

Hubrid technologies are always a transition. There are rare exceptions. Investment in hybrids requires short term returns. https://electrek.co/2019/01/15/gm-moving-away-hybrids-focus-all-electric/