Unicist Marketing Lab^® 5.0

1. The Unicist Marketing Lab (UCD) serves as a powerful tool for addressing the root causes of problems with the support of the Unicist Virtual Advisor (UVA). This relationship simplifies the process of problem-solving in complex adaptive systems, ensuring that solutions are both effective and sustainable.

2. The Unicist Virtual Advisor (UVA) aids in the conceptual design process by providing insights into the functionalist principles that govern the specific business context. It helps users grasp the underlying concepts that drive behaviors and outcomes, ensuring that the design process is informed by a deep understanding of the nature of the system being addressed.

3. The unicist conceptual designer allows identifying and applying functionalist principles that drive the functionality of business processes.

4. It employs ontological reverse engineering to uncover the underlying principles that govern business functions. By starting from observable operational facts and working backward to identify the functionalist principles, they reveal the solutions necessary for addressing root causes.

5. The UCD utilizes a framework of binary actions to create synchronized solutions. These actions consist of two interrelated steps: the first action expands possibilities, while the second ensures that these possibilities are transformed into concrete results.

6. The UVA plays a significant role in developing palliative solutions that can be utilized while the root causes of problems are being addressed. This function is essential in complex environments where immediate actions are required to mitigate negative consequences.

7. To ensure the functionality of proposed solutions, the UCD employs unicist destructive tests. These destructive tests validate whether the designed solutions effectively solve the identified problems and align with the functionalist principles of the business functions involved.

The Ten Steps of the Design Process

Step 1) Define the project and the solution that needs to be built.

Step 2) Define the idea of the concept, which is a mental emulation of the solution.

Step 3) Define the functionalist principle of the solution.

Step 4) Define the context of the solution and the binary actions that make it work.

Step 5) Define the specific binary actions that drive the solution.

Step 6) Describe the conceptual solution.

Step 7) Design Binary Actions Features & Synchronicity.

Step 8) Implement pilot tests and destructive tests.

Step 9) Describe the pilot test results.

Step 10) Describe the project results.

To develop conceptual design, it is necessary to mentally emulate the functionalist principle of the entity being addressed. This requires an understanding of its functionality in operational terms and the results it produces.