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Functionalist Approach

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Universal unicist market segmentation

The unicist ontology of market segmentation can be described in its universal elements. These elements describe the Unicist Standard for universal segmentation.

This defines cross-cultural segments which behave within the structure of the myths, taboos and utopias of each culture.

That is why it is necessary to design globally but operate locally.

Such cross-cultural segments are:


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Martin Alvaro
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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