Fundamentals


Simple thinking is the key for business growth

Simple thinking in decision making can be described as integrating the necessary mental amplitude and depth of thought in order to focus on solving a problem. Having sound knowledge of a reality is a precondition for simple thinking.

unicist-ontology-simple-thinkingSimple thinking implies focusing on a solution and not being concerned about a problem.

It requires having assumed the responsibility of solving a problem.

Easy thinking implies using pre-concepts to make decisions. In this case “the answers precede the questions”.

Complicated thinking happens when individuals cannot apprehend a reality because they do not have the necessary mental amplitude, depth of thought and focus.

In this case they make a complicated rational construction or an oversimplification to avoid responsibilities.

When facing uncertainty an individual cannot begin thinking in a simple way. Simple thinking will allow her/him to solve the problem after having learned about that reality. Simple thinking can only be developed by those who have conscious experiences in a field. Benchmarking is a simple thinking process or an easy fallacious solution.

Successful benchmarking requires having experienced the homologous and analogous activities that are being benchmarked.

Simple thinking is the key for business strategies. Maximal strategies, which happen beyond the limits of the actual business, require simple approaches.

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Using value propositions to open ethical products sales

The characteristic of ethical products or services, such as medical practice, expert outsourcing, consulting and innovation, is that they cannot be sold, they need to be bought.

unicist-value-propositionsApproaching a possible buyer of ethical products/services requires awakening her/his attention with a value proposition that allows her/him to have the control of the situation.

This requires having the necessary information of the benefits of the solution proposed, which has to be necessarily differentiated, of the objective value to solve an objective problem, and of the subjective value which deals with the perception of the problem and the value of the solution.

Therefore, when a sales process of ethical products/services begins, what has to be done is the necessary “intelligence work” to have a complete picture of the needs and people involved.

The first communication, when awakening the interest of the prospects, needs to give the recipient a complete picture of the value proposition which, paradoxically, needs to be ambiguous in order to allow them to “develop their own solution” based on the proposal.

That is why ethical products cannot be sold. What needs to be done is to make a value proposition that includes:

1)    An ambiguous “what for”, so the prospect can deposit her/his needs in it.
2)    An evident “how” to make the benefits tangible.
3)    A “fuzzy” “what” to allow adapting the value proposed to the needs of the client.

After the value proposition has been posed it is necessary to continue building the relationship. Pre-diagnoses are a useful tool in this marketing process. They allow defining the possibilities of a business and at the same time they expand such possibilities.

The first step in “ethical products/services” selling is based on the final value proposition. This requires doing the necessary business intelligence.


The building of efficacy in Healthcare Management

Unicist efficacy is defined as the capacity of individuals to produce results in a responsible way.

The fundamentals of work programmingIt implies the production of results having assumed the responsibility for producing them. This is convenient when managing administrative systems because it minimizes the cost of controlling the activity.

But efficacy is necessary when dealing with adaptive systems, because the individual needs to be able to adapt to the changes of the environment.

Individuals need to have the necessary internal knowledge to assume the responsibility for results. This internal knowledge is called “intrapersonal program”. It means that the individual knows what to do and is aware of the changes in the environment.

The work processes have to be designed providing the necessary programs to solve problems and to deal with the technical knowledge that is needed.

The workstation design defines the possibility of individuals to exert their efficacy. Investing in workstation design implies improving the possibilities of growth for the company and the quality of life of their members.


Save energy optimizing the healthcare work process design

The work process design defines the capacity of an organization to work as a system being reliable for the market and its members.

unicist-process design1“Best Place to Work” has two basic drivers:
a)  the success of the stakeholders of an organization
b)  the growth of the business

The objective of every work process is to produce a utility that might be an added value or risk avoidance.

The functionality of processes implies managing the necessary technology to be competitive and to produce the results in an optimal way.

The reliability of processes is given by the redundancies of such processes, when it is an administrative system, or by the quality assurance, when it is an adaptive system.

Revising the design of work processes every two years in order to adapt them to the new technologies is a must in any competitive organization. It allows growing and building or sustaining a “Best place to Work” for the members of the organization.