Monthly Archives: August 2011

Business Architecture needs an integrative vision

The architecture of a business solution needs to be achieved with an integrative vision in which the individual sees the solution as a unified field, being capable of describing then the elements that integrate such solution.

This requires being able to face a reflection process. In the following lines you will have access to a research work carried out by a group of researches from Northwestern University, Drexel University, Philadelphia and Source Signal Imaging.

“People sometimes solve problems with a unique process called insight, accompanied by an “Aha!” experience. It has long been unclear whether different cognitive and neural processes lead to insight versus noninsight solutions, or if solutions differ only in subsequent subjective feeling. Recent behavioral studies indicate distinct patterns of performance and suggest differential hemispheric involvement for insight and noninsight solutions.”

Access the complete paper:

The use of commercial white papers to expand businesses

Commercial white papers are universal tools to inform clients of what is behind of what is being sold.

But white papers are extremely useful in some cases and extremely useless in others. It is necessary to understand their nature in order to define when and how to use them and how to design their content.

A commercial white paper explains the solution that is behind a product or service. It is not a description of a product or a service; that is the functionality of a brochure.

The design of white papers needs to be neutral, it cannot sell anything. It is implicitly a “teaching material”, which means that it has to be focused on providing something useful.

Therefore, commercial white papers have to be useful information for the market that helps readers to solve a problem.

They need to provide the basics of the technology that sustains the solution of the problem and need to be sustained by the authoritative role that is implicit in the brand of the company. If the brand doesn’t suffice, a personal, credible and authoritative role can be a substitute for it.

The adequate use of white papers allows expanding the boundaries of a business into other areas where the solutions provided are useful.

Some typical markets for the use of white papers are: medicine, technology, industry, knowledge businesses, information technology, sports, etc.