Monthly Archives: February 2011


Unicist Standard: The Past and the Future are not symmetric

Future can only be managed knowing the fundamentals that rule it. The Unicist Standard was developed to influence reality in order to make a “future” happen.

unicist-time-managementThe “future” (fundamentals) drives action and the “past” (technical analytical knowledge) sustains the energy conservation.

Maximal strategies are driven by the knowledge of fundamentals and minimum strategies are sustained by the technical analytical knowledge.

Future scenarios, diagnoses, strategies and business organization are typical activities that deal with the future. As past and future are not symmetric, a different result can only be achieved if the fundamentals are managed.

Fundamentals are, by definition, the functional description of the essences (the nature) of a specific reality and require an extreme effort of abstraction in order to “grasp” them.

This abstraction is what we call unicist reflection which is necessary to apprehend the nature of something. The core of the reflection process is the confirmation of the hypothetical fundamentals with the necessary “pilot tests” which are real actions in the environment.

The Unicist Standard implies managing the fundamentals of reality to influence the future and having the necessary technical-analytical knowledge to deal with the present based on the past.

It all begins with the knowledge of the fundamentals to find out if the desired future is possible. This is an extreme abstraction effort to deal with a non-symmetric solution.

Only those who need to influence the future in their environment need to deal with fundamental analysis. This is a precondition to manage the Unicist Standard.

Those who are used to working with the “benchmarks” of the past are threatened by this technology. They cannot deal with the innovation that is implicit in the future.


Performance Management: The Sensory System of Businesses

Making an analogy between the sensory nervous system and performance management will help to apprehend the concept of performance management.

The sensory nervous system is what provides the energy conservation of living beings.

The sensory system seeks to ensure the survival of a living being limiting the actions so the being can survive.

Performance management is the sensory system that provides the energy conservation of businesses ensuring that the objectives can be achieved.

It has to deal with the systemic functions of a business and with the adaptive functions.

Based on the book “The Unicist Standard to Manage the Nature of Businesses”.

More information:
Free access to the e-book: http://www.unicist.org/deb_ustdb.php

Learn more about the trend of ontology based solutions for businesses:
http://www.unicist.net/obs.shtml

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Global Markets & Market Labs

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, developed since 1976 until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.


Businesses are built to provide materialistic welfare

Work is a basic condition in business. Work in business implies using force to produce a displacement that generates value. This is the economic power of businesses.

The Unicist Ontology of Human ResponabilityIt has to be considered that the economic power is basically individualistic oriented.

In the materialistic world the same “thing” cannot be shared.

Money is in my pocket or it is in your pocket. It cannot be in both places at the same time.

That is why the nature of the materialistic world is the dualism which naturally drives towards fostering activities based on individual initiatives.

Materialistic activities are naturally driven by individual responsibility.

This means that the institutions that develop materialistic activities need to understand and manage the individual needs of their members in order to be successful.


Market segmentation: the core of success in business 1

Segmenting implies, in the real sense of the concept, “talk” with a person as she/he is, without needing to project on her what we need to see.

Unicist SegmentationUnfortunately, there are few people who have the necessary interest in others so as to identify their characteristics in order to deal with them and not with the shadow of their own projections.

Most of the people tend to talk their way making the counterpart responsible for whatever misunderstanding happens.

Segmenting implies having a true interest in a person in order to make the effort to make an empathic introjection, which means being able to find the characteristic of the counterpart in oneself.

It requires also exerting the necessary influential sympathy to make the counterpart vibrate in harmony with what is being communicated.

The core of market expansion is market segmentation. Selling implies helping people to buy. If you know the prospect, you can decide to sell her/him what s/he needs. If you do not know the prospect, you will be depending on chance.

As Sun Tzu said:

“If you know the enemy and know yourself, you need not fear the result of hundred battles.  If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.  If you know neither the enemy nor yourself, you will succumb in every battle.”

Comments are welcome: Why Sun Tzu doesn’t consider the possibility of knowing the enemy while not knowing yourself?


The Unicist Standard for Negotiation Strategies

There are three roles in business relations: people buy, sell or negotiate. The role of a negotiator is the most complex one because it is immersed in the management of conflicts.

The Unicist Negotiation Strategy implies dealing with the nature of negotiation processes using the unicist algorithm to define the different steps to be followed when negotiating.

It requires having made the necessary intelligence work to have the information to understand the counterparts and accepting that a confrontation is unavoidable when a negotiation fails.

It allows saving a lot of energy and time when developing negotiations.

Access a video on Unicist Negotiation Strategy by Peter Belohlavek:



The Unicist Standard for Business Growth 1

Business Growth is the most complex problem to face in management. The objective of the Unicist Standard for Business Growth is to establish the rules that need to be considered when developing growth programs.

There are two simultaneous actions that need to be developed to make a business grow:

1) Conjunctural actions to take advantage of opportunities.
2) Structural actions to develop the structural growth of a business.

Fundamentals of Business GrowthThe Unicist Standard defines the conditions to develop both conjunctural and structural growth in business.

The process is approached considering:

a) The context for growth
b) The critical mass for growth
c) The operation for growth

Considering its conceptual structure, it can be said that the establishment of an adequate context is the final goal to be achieved, the operational structure for growth allows producing it and the critical mass allows saving energy in the process.

The context for business growth needs to be diagnosed because the changes of a context happen very slowly and if the context is not adequate, the project cannot be implemented.

*Excerpt from the book “The Unicist Standard for Business Growth” by Peter Belohlavek.

More info:
Free Access to e-book: “The Unicist Standard for Business Growth”
http://www.unicist.org/deb_ustdbg.php