{"id":5362,"date":"2011-08-09T13:40:21","date_gmt":"2011-08-09T17:40:21","guid":{"rendered":"http:\/\/www.unicist.net\/partners-news\/?p=5362"},"modified":"2018-11-29T17:47:19","modified_gmt":"2018-11-29T17:47:19","slug":"expanding-markets-using-white-papers","status":"publish","type":"post","link":"https:\/\/www.unicist.org\/conceptual-thinking\/expanding-markets-using-white-papers\/","title":{"rendered":"Expanding markets using white papers"},"content":{"rendered":"

Commercial white papers are universal tools to inform clients of what is behind of what is being sold.<\/p>\n

\"\"<\/a>But white papers are extremely useful in some cases and extremely useless in others. It is necessary to understand their nature in order to define when and how to use them and how to design their content.<\/p>\n

A commercial white paper explains the solution that is behind a product or service. It is not a description of a product or a service; that is the functionality of a brochure.<\/p>\n

The design of white papers needs to be neutral, it cannot sell anything. It is implicitly a \u201cteaching material\u201d, which means that it has to be focused on providing something useful.<\/p>\n

Therefore, commercial white papers have to be useful information for the market that helps readers to solve a problem.<\/p>\n

They need to provide the basics of the technology that sustains the solution of the problem and need to be sustained by the authoritative role that is implicit in the brand of the company. If the brand doesn\u2019t suffice, a personal, credible and authoritative role can be a substitute for it.<\/p>\n

The adequate use of white papers allows expanding the boundaries of a business into other areas where the solutions provided are useful.<\/p>\n

Some typical markets for the use of white papers are: medicine, technology, industry, knowledge businesses, information technology, sports, etc.<\/p>\n

We invite you to be our guest at the Unicist Library:\u00a0 http:\/\/www.unicist.com<\/a><\/p>\n

<\/strong>Peter Belohlavek
\n<\/strong> <\/strong><\/p>\n

NOTE: The Unicist Research Institute is a pioneer in complexity science research. More than 4,000 ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution, including the development of ontology based and business object driven solutions for businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"

A commercial white paper explains the solution that is behind a product or service. 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href=\"https:\/\/www.unicist.org\/conceptual-thinking\/category\/the-unicist-research-institute\/\" rel=\"category tag\">The Unicist Research Institute<\/a> <a href=\"https:\/\/www.unicist.org\/conceptual-thinking\/category\/unicist-cobots\/\" rel=\"category tag\">Unicist Cobots<\/a> <a href=\"https:\/\/www.unicist.org\/conceptual-thinking\/category\/unicist-functional-design\/\" rel=\"category tag\">Unicist Functional Design<\/a> <a href=\"https:\/\/www.unicist.org\/conceptual-thinking\/category\/unicist-logical-approach-2\/\" rel=\"category tag\">Unicist Logical Approach<\/a> <a href=\"https:\/\/www.unicist.org\/conceptual-thinking\/category\/unicist-standard\/\" rel=\"category tag\">Unicist Standard<\/a> <a href=\"https:\/\/www.unicist.org\/conceptual-thinking\/category\/unicist-strategy\/\" rel=\"category tag\">Unicist Strategy<\/a>","rttpg_excerpt":"A commercial white paper explains the solution that is behind a product or service. It is not a description of a product or a service; that is the functionality of a brochure.","_links":{"self":[{"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/posts\/5362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/comments?post=5362"}],"version-history":[{"count":0,"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/posts\/5362\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/media?parent=5362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/categories?post=5362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unicist.org\/conceptual-thinking\/wp-json\/wp\/v2\/tags?post=5362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}