Intelligent Systems

Market Growth: Ensuring the Commercial Critical Mass of Businesses

Having the necessary critical mass to influence the market is necessary to build structural growth. Commercial critical mass uses the fundamentals of social critical mass to build concrete commercial actions that allow influencing the market.

Commercial Critical MassSocial critical mass applied to marketing is the integration of:

  • Superior aesthetics, which implies satisfying the manifest and latent needs of the potential customers.
  • Superior influence which allows stimulating the buying process
  • Superior credibility which implies that the superior value propositions are sustained by an adequate authoritative context.

The commercial critical mass building integrates:

  • Installing superior product/service attributes that are perceived as attractive by the market.
  • Building product/service brand attributes to differentiate the value propositions and influence potential buyers..
  • Building institutional brand attributes that sustain the credibility of the product brand attributes.

The use of critical masses requires a segmented approach that has to consider the functional, psychological, conceptual and lifestyle segmentations to ensure the functionality of the critical mass. These segmentations need to be transformed into profiles in order to be used by everyone.

Having a critical mass to influence buyers is a basic condition to be considered as the first choice in the mind of the potential buyer. To build commercial critical masses it is needed that the responsible person feels that s/he has a critical mass in the environment.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

The time for fundamental analysis has come back

The European Crisis demonstrated a lack of risk management in the wide sense. Fundamental analysis has been left aside. Fundamental analysis is based on the ontological structures of a functional entity and allows forecasting its behavior. When it is integrated with technical analysis it provides fully reliable information for risk management.

Fundamental analysis was an early technology to manage opportunities and risks, but mathematical solutions were consistent enough to displace and transform it into a subjective and perhaps intuitive approach to opportunity/risk management.

It has to be considered that human adaptive systems have a three dimensional structure following the ontogenetic intelligence of nature.

An ontological approach is necessary to deal with opportunities and risks in the field of adaptive systems in order to manage their three dimensional ontogenetic algorithms.

As it is known, mathematical models for adaptive systems are necessarily based on “ceteris paribus” or empirical solutions that are based on historical information with sophisticated projections.

That is why we consider that time has come to integrate technical analysis with fundamental analysis to provide reliable diagnoses and prognoses to the markets. This will surely prove a security framework that will bring relief to them.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

The Unicist Institutional Maturity Model for Businesses

The maturity of an organization defines the company’s capacity for growth. The Unicist Institutional Maturity Model (UIMM) has been developed to define the type of strategies and architectures that can be used in a company. The higher the maturity level the more expansive a business can be.

This model is the synthesis of almost 40 years of applications in more than 500 organizations and thousands of individuals, which allowed confirming that the individual work culture and the business culture are defined by the work / business processes that are being used.

As it is known, the Unicist Standard was developed to manage the adaptiveness of human actions in the individual, institutional and social fields. It establishes the basic fundamentals that need to be managed in any adaptive process.

The Unicist Maturity Standard has been developed to define the maturity of work processes in the individual and business field in order to define the critical mass an individual or organization has to influence the environment to grow. Growth implies going beyond existing boundaries, which implies “globalization” within a country or in the world.

The output of a retreat has been transformed into Unicist Maturity Guidelines to be used by our partners. These guidelines are being applied since April 2, 2014. The Unicist Maturity levels are fully compatible with the maturity levels of the CMMI (Capability Maturity Model Integration)

Unicist Institutional Maturity Model – UIMM

Unicist Maturity StandardThere is an initial stage, Level 1 that can be divided into two entrepreneurial approaches, level A and B.

A) Money driven Organizations

Their goal is to profit from the environment in a materialistic way. They are driven by individual monetary goals and manage the business driven by their cash-flow.

B) Power driven Organizations

Their goal is to obtain profits following the subjective rules of their owners. They are entrepreneurial organizations driven by the need to follow the non-structured orders of the entrepreneurs.

2) Materialistic driven Institutions

Their everyday activity is driven by the guidelines that are strictly followed to ensure the operational results.

3) Ideology driven Institutions

Their everyday activity is driven by strict rituals and methods that materialize the ideology. They establish a defined path to behave within the rules.

4) Value driven Institutions

Their everyday activity is driven by the methodologies they have. They are strict in the application of their methodologies, which implicitly include the vision of their activity.

5) Transcendence driven Institutions

In a transcendence driven institution the institutional vision is used in everyday activity. It has flexible methodologies to apply the vision but strict methods to follow the operational rules.

The maturity of an organization evolves based on the functionality and success of its rules and procedures. The flexibility of its business processes is a consequence of having achieved an adequate reliability level in the application of the methods.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

Open Lecture on Unicist Superior Education: 5-16-2014 – 3:00 pm ET

By Peter Belohlavek – Superior Education is defined as the activity that deals with the acquisition of knowledge to manage the complex adaptive aspects of the environment. This is a lecture on the Unicist Logical Approach to Strategy applied to superior education and its comparison with professional education. We recommend accessing:

Unicist Press Committee

The Unicist Methodology to Research Human Adaptive Systems

The observation room for the Market Labs has been launched. It allows newcomers to become acquainted with the unicist complexity science research methodology. The Market Lab research is coordinated by Diana Belohlavek.

The methodology

There is a general research methodology that has to be followed to define the validity of a unicist ontological structure that is needed to deal with human adaptive systems.

The basic steps are:

  1. Develop the hypothetical structure of the ontology.
  2. Analyze the ontology and divide it into sub-ontologies following the laws of complementation and supplementation (only when necessary and possible).
  3. Define observable results that need to be considered to validate the ontology.
  4. Define the application fields of the ontology to validate its functionality.
  5. Develop the applications beginning with destructive and non-destructive pilot tests to forecast reality.
  6. Develop at least five experiences in the application field differing completely one from the other.
  7. Develop forecasts of at least three periods with full certainty.
  8. Restart the research process every time a deviation occurs.

Pilot Testing

Unicist Ontologies are omnipotent fantasies unless they have been tested. The testing of ontologies implies testing their functionality and requires a precise design of the tests. The “trial and error” use of objects is not a pilot test.

Pilot tests are the drivers of the unicist reflection processes. Pilot tests have two objectives:

  1. Falsification of knowledge
  2. Validation of knowledge

1) Falsification – Destructive testing

Falsification, in the field of complex problems, implies finding the limits of the validity of a given knowledge. To do so, it is necessary to develop experiences in homologous fields until the limits of validity are found. It defines the unified field that can be apprehended.

The falsification process is a destructive test for knowledge that is applied to realities with incomplete homologies. The destruction occurs when a condition is found to demonstrate the fallacy of the knowledge.

2) Validation – Non-destructive testing

Validation implies the factual confirmation of the validity of knowledge. Validation is achieved when knowledge suffices to exert influence on a reality in a predictable way.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.

Unicist Market Expansion: The confrontation of conquest

The natural path for innovations is the confrontation of conquest.

A confrontation of conquest begins when a new product with no synergy with the pre-existing products is launched. There is also a confrontation of conquest when new markets are sought.

When the products that have been launched do not belong to an existent category and satisfy non manifested needs, the confrontation of conquest begins with the weakening of some occupied niches to introduce the new product (guerrilla confrontation).

The unicist confrontation of conquest requires an empty space occupying strategy when non manifested needs are being satisfied.

The confrontation of conquest requires beginning with niches, continuing with segments and finally covering the market.

Confrontation of conquest implies a differentiation based on a strong preexistent credibility.

The Confrontation of Conquest fails when differentiation is not perceived by the market or when the influence cannot sustain the credibility of the proposal.

Conquest is based on:

  • Empty space occupation
  • Speed
  • Credibility

The first step to conquer is the occupation of empty spaces. The confrontation of market conquest begins based on the positioning in these niches.

To do so there is need for a previous action to open these niches. The action requires a non evident functional or ethical flank attack of the competitors’ solutions. Competition is lost if this flank attack is perceived.

A key factor in this confrontation is having a superior speed than that of the market leader. Higher speed is necessary to penetrate. If conquerors are slower than the market leaders they will just accumulate wishes and costs.

The conquest of markets is based on credibility. First choice positioning can only be achieved having a brand with the necessary objective and subjective attributes.

Thus empty spaces can be occupied with highly differentiated products and having a superior speed than the market defendant.

When a war of conquest is lost, the conqueror becomes a marginal competitor in that market.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems.

Transparency and Reliability of the Unicist Business Arms

Dear Colleagues:

You have witnessed or participated in the turnaround of the Unicist Confederation (UC) and the Unicist Healthcare Confederation (UHC). It was done through the TURIFICATION of the commercial processes of the business arms. The Unicist Research Institute (TURI) was the fastest growing research organization in the world and its growth-model has now been benchmarked by the Confederations.

If you truly participated (action), you can now use the information on Continuous Improvement and Big Changes to do the reflection process, then apply it (action) to the improvement of your work processes and recycle it until you manage how to improve work processes. This process has been a paradigmatic example of the Unicist Continuous Improvement technology.

If you do not have the necessary conscious experience of what “happened”, you can only say that you witnessed a turnaround done in one week.

The main aspects that resulted were:

1) The Unicist Library is absolutely necessary to provide the concepts, ontogenetic maps and fundamentals for:

  • Universities and Business Schools
  • In Company Corporate Universities
  • IT Architecture
  • Knowledge Management
  • Continuous Improvement
  • Business Process Management
  • Business Strategy and Architecture

2) The Unicist Library is a virtual consultant for all those who deal with the concepts of what is being done. It has to be considered that if the concept of what is being done is not known, an individual can only repeat analogous experiences without being able to adapt to the environment.

3) Without participating in learning processes people cannot move from a traditional dualistic approach to a conceptual approach that requires emulating the dynamics of reality in their mind.

4) The market of the UC and the UHC are organizations that have at least a middle level of maturity (3+ in terms of CMMI).

5) LinkedIn is from now on the central relationship building object. The methodology to work in LinkedIn is based on:

a)      Few posts based on the presentation of a triadic structure of information that allows others to judge without participating. It implies competing with World Class alternatives.

b)      The participation in LinkedIn can only be done from Monday to Friday.

c)      The core of the activity is the participation in the discussion of the groups using “exclusively” the unicist debate technology to build social capital by competing and cooperating.

d)     The division of the roles in LinkedIn:
-Relationship building with potential clients.
-Relationship building with potential providers.

6) B2B direct marketing is the natural tool to give access to the greatest scientific breakthrough in the field of adaptive behavior of individuals, businesses and cultures.

7) The low profile of Peter Belohlavek needs to be changed towards an “extreme high profile” as the scientist who led the major research work in the field of evolution and human adaptive systems from physics and biology to social sciences. It is needed to provide the authorship of what is behind the technologies that are provided. (This is still at the beginning stage and a Committee has been constituted to ensure this goal. This Committee is led by Diana Belohlavek).

The era of multiplication is now installed in the UC and the UHC. It was based on the benchmark of the multiplication in research (TURI). It is already working.

This implies that all “power driven organizations” are being left aside unless they make a turnaround in “one shot” (homologous to what we have done); they cannot be transparent or reliable; subjectivism needs to prevail in this type of organizations. This is the final stage of the global strategy of the Unicist Group.

You are welcome.

Executive Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.

Campaign 2013-2014: Operation Bridge-building

This is a metaphor to give access to the concept that underlies the campaign 2013 – 2014.

Birds that are role models in the Unicist Confederation’s Community

The unicist logical approach is based on the discovery of the ontogenetic intelligence of nature and its application to living beings in the field of biology and medical practice. Its application in the business world is a consequence of the fact that humans necessarily emulate in their minds what has been provided by nature.

This is such a size of a breakthrough that it has to be known that it is not a pseudo-intellectual approach to deal with businesses.

It is a scientific breakthrough made by Peter Belohlavek that built the structure of complexity science and changed all the complex aspects of traditional sciences:

“Operation bridge-building” is based on the recovery of the basics for any commercial approach that established new paradigms. Following a metaphor, we need to emulate the three birds that represent the approach to the market:

  1. If you want to do something new, lay the egg first and cackle afterwards…
  2. If you want to protect what you have done, lay the egg on one place but sing at another
  3. If you intend to be useful, lay the egg in another’s nest to allow the other to own the success… 
  4. Please… Do not forget to include your brand on the egg and to collect on time…

In plain English:
Nothing begins if you do not have a solution!!!

You can download the Poster at:

We have been the fastest growing research organization in the world, now we are aiming at being the fastest commercial distribution organization of the technologies developed at The Unicist Research Institute.

You are welcome.

Executive Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.

Information for Newcomers – Adaptive Automation Business

Today, as scheduled, the Unicist Confederation started its “multiplication” process. It implies building a worldwide organization that is able to deal with dynamic (complex) and not only static (simple) problems. This is an approach that can only be managed by leaders.

LeadershipAs it is self-evident, leading requires adapting, which implies dealing with complex adaptive problems and transforming them into simple solutions that can be followed by dualistic minds.

Going beyond dualism requires activating neural circuits until individuals can use their “gamma” waves to apprehend and adaptive aspect of reality it its functional oneness. “Alpha” waves are the “stars” of dualistic thinking and “Beta” waves are its “heavy duty workers”.

This logical approach is based on the main discoveries we made in the field of the drivers of individual behavior: conceptual thinking, integrative logic, double dialectical logic, ethical intelligence, logical thinking, strategic intelligence, fallacies and collective intelligence.

This requires a personal decision; it is not a business decision. Leaders need to use the double dialectical logic in order to develop reasonable, understandable and provable solutions that can be used by dualistic thinking followers.

It has to be considered that followers do not need to adapt; they just over-adapt by dominance, submission or opposition. Leadership is the world of having the foundations of what has been decided and not only the justifications.

Followers, by definition, judge the leaders to achieve the perception that they are in power. Please recall the saying “eat excrements; millions of flies cannot be wrong”. Results are the only acceptable judges in the field of complex adaptive solutions.

As this is a personal question you have to become a user at a personal level before you can consider transferring the use to the business world. It is like any other universal approach: mathematics, language, etc. It demands time, because a new neural activity needs to be activated until it becomes a habit.

We know that professional education fosters dualism and inhibits integrative thinking. People are taught to seek for answers instead for the questions that drive to the answers. This inevitably produces dualism: right or wrong.

Please bear in mind that the unicist logical approach is a breakthrough for leaders but a meaningless complication for followers.

Here, at the Unicist Confederation, you follow no-one; that is why it is a Confederation; what needs to be defined is your role in the organization.

This is a business objects and client centered organization of doers, developed by doers and for doers. You only have to follow an “object” during the learning processes but only until you achieved your “adolescence” in a specific field.

You are welcome if you see the opportunity and are willing to pay the prices.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.

What is the Unicist Approach to B2B Market R&D Labs?

The discovery of the unicist ontogenetic intelligence of nature allowed defining the triadic structure and the complementation and supplementation laws that underlie any entity.

These discoveries established the groundings to develop the unicist double dialectical logic that underlies all systems in nature.

The use of the double dialectical logic made the emulation of the organization of nature possible, developing objects to install into human adaptive systems to make them faster, safer and reliable. 

The Unicist B2B Market R&D Labs are based on (*):

1) The installation of a prototyper that allows launching the Lab with real commercial processes.

2) The use of the unicist business positioning segmentation.

3)  The use of the unicist business model segmentation, institutional roles segmentation, personal role segmentation and  relationship segmentation.

4)  The use of unicist country scenarios.

5) The triadic functional product segmentation.

6)  The use of virtual collaboration technologies.

7) The use of a Unicist Corporate University to catalyze commercial processes.

8) The use of object driven marketing.

9) The use of commercial objects, semantic objects and semiotic signs.

10) The use of client centered management as a meta-model.

11) The development of a unicist scorecard to monitor the metrics of the processes.

(*) A condition to manage the unicist approach is to go beyond the use of dualistic logic and use the double dialectical logic in order to be able to emulate dynamic processes in mind. It implies leaving behind the use of the disjunction “or” substituting it by the use of the functional conjunction “and”.

You can access the book on “Introduction to Ethical Intelligence in Business” by Diana Belohlavek at:

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems.